Key highlights
- A good WooCommerce theme improves design, user experience and sales.
- Free themes offer a budget-friendly way to build a professional store.
- Choose a theme with responsive design, fast speed and easy customization.
- Pairing a free theme with reliable hosting ensures better performance.
- WonderTheme by Bluehost is a fast, flexible and stylish free WooCommerce theme.
- Bluehost WooCommerce hosting provides secure backups, analytics and top performance for a hassle-free store.
Introduction
Ever visited an online store that looked like it was stuck in the early 2000s? Clunky design, slow loading and a layout that made you want to close the tab immediately? Don’t let that be your WooCommerce store! A great WooCommerce theme isn’t just about aesthetics; it’s more about crafting a seamless shopping experience that encourages customers to return.
Looking to launch or refresh your online store in 2025? Check out our list of the best free WordPress WooCommerce themes that’s fast, functional and visually appealing—all without breaking the bank.
The best part? You don’t need to spend a fortune to get a professional, high-performing design. There are fantastic free WooCommerce themes out there that offer sleek layouts, fast load times and mobile-friendly designs—all without costing you a dime!
Whether you’re planning to launch a new store or give your current one a makeover, we’ve handpicked 14 free WooCommerce themes that blend style, speed and functionality. Get ready to transform your store and give it the polished, modern look it deserves. All set to give your online shop a glow-up? Let’s dive in!
Best WordPress WooCommerce themes: Comparison table
Choosing the right WooCommerce theme can directly impact your store’s performance, user experience and conversion rate. To help you make an informed decision, we’ve compared the top WordPress WooCommerce themes for 2025 based on design flexibility, speed, mobile responsiveness, eCommerce features and SEO optimization.
This comparison will help you quickly identify the best-fit theme for your business needs. With everything in mind, here’s a comparative analysis of all the free WooCommerce themes:
Theme | Design flexibility | Speed | Customization | SEO optimization | Mobile responsiveness |
WonderTheme | High | Fast | High | Yes | Fully responsive |
Astra | High | Very fast | High | Yes | Fully responsive |
Woostify | High | Fast | High | Yes | Fully responsive |
Kadence | High | Fast | High | Yes | Fully responsive |
Botiga | Medium | Fast | Medium | Yes | Fully responsive |
Blocksy | High | Fast | High | Yes | Fully responsive |
Neve | High | Very fast | High | Yes | Fully responsive |
OceanWP | High | Fast | High | Yes | Fully responsive |
Zakra | High | Fast | High | Yes | Fully responsive |
Sydney | Medium | Medium | Medium | Yes | Fully responsive |
Hestia | High | Fast | Medium | Yes | Fully responsive |
Vantage | High | Medium | Medium | Yes | Fully responsive |
Storefront | Medium | Fast | Medium | Yes | Fully responsive |
Colibri WP | High | Medium | High | Yes | Fully responsive |
Each WooCommerce theme listed brings unique strengths—whether it’s Astra’s speed optimization, OceanWP’s flexibility or Neve’s lightweight design. However, WonderTheme stands out as a top pick for 2025 with its seamless WooCommerce integration, pre-designed store layouts and built-in marketing tools.
For store owners seeking performance, style and ease of use in one package, WonderTheme, along with Astra, GeneratePress and Kadence, offers an unbeatable foundation for growing a successful online store.
Now that you have a basic understanding of how these themes compare, let’s dive deeper into the top WordPress WooCommerce themes. This will help you make an informed decision in selecting the theme that best aligns with your goals.
Best WordPress themes for WooCommerce
The WooCommerce theme you use should not only look good but also have features to help you run your online store. The best free WooCommerce themes are customizable, responsive and built for eCommerce websites.
However, each theme offers different features and integrations. You also need to consider your brand style and website requirements.
With that in mind, here’s a list of the best free WooCommerce WordPress themes:
- WonderTheme by Bluehost- Best for ease of use
- Astra- Best for speed
- Woostify- Best for lightweight design
- Kadence- Best for customization
- Botiga- Best for product display
- Blocksy- Best for SEO optimization
- Neve- Best for multi-purpose use
- OceanWP- Best for feature-rich experience
- Zakra- Best for flexibility
- Sydney- Best for elegance
- Hestia- Best for one-page stores
- Vantage- Best for widget support
- Storefront- Best for WooCommerce integration
- Colibri WP- Best for drag-and-drop customization
Now that we know them all, here’s a detailed take:
WonderTheme by Bluehost
WonderTheme, developed by YITH, is a dynamic WordPress and WooCommerce theme that makes website creation effortless. Included with Bluehost web hosting plans, the theme helps bring stunning websites to life.
It optimizes performance and flexibility to provide a seamless experience for both site owners and visitors. As part of WonderSuite, WonderTheme offers a range of features to help you customize and optimize your site effortlessly.
Rating: 4 out of 5 stars
Active installations: 80,000+
Features:
- Pre-designed theme styles – Choose from ready-made styles to quickly set the tone for your site.
- Customizable color palettes & fonts – Easily adjust colors and typography to match your brand.
- Flexible header & menu options – Select from multiple layouts to enhance site navigation.
- Homepage layouts – Pick the perfect structure to create an engaging first impression.
- Default pages – Quickly add essential pages like About, Contact and Blog to streamline setup.
Astra
Astra is a blazing-fast, highly flexible WordPress theme with 1M+ users and 5,700+ top-rated reviews. Ideal for entrepreneurs, businesses and online stores, it integrates smoothly with Spectra, Elementor and other page builders. Designed for speed, SEO and mobile responsiveness, Astra includes clean code, schema support and full WooCommerce compatibility.
Rating: 4.9 out of 5 stars
Active installations: 1+ million
Features:
- Built for professionals, freelancers and small businesses seeking high design flexibility
- Fully compatible with leading page builders including Spectra, Elementor and Beaver Builder
- Delivers fast performance with clean code, SEO-ready setup and a mobile-first approach
Woostify
Designed for the best performance, Woostify offers a clean structure and a quick load time. The theme provides numerous options to customize each part of your online store, including the product page, cart and checkout. Using Woostify lets you implement eCommerce-friendly features, such as product swatches and video galleries. It also integrates with popular Wishlist plugins, including YITH WooCommerce Wishlist.
Rating: 4.9 out of 5 stars
Active installations: 40,000+
Features:
- Designed for speed, responsiveness and flexibility with WooCommerce integration
- Works seamlessly with popular page builders like Elementor, Beaver Builder and SiteOrigin
- Compatible with essential plugins like WooCommerce, OrbitFox and Yoast for extended functionality
Kadence
Kadence is a minimalistic and simple WooCommerce theme that gives your website a clean and neutral look. It has beautiful premade templates for eCommerce stores along with customizable colors, fonts and headers.
Kadence seamlessly integrates with WooCommerce and various other page builders to allow further customization. Plus, you can also add social media icons to your pages to encourage customers to share your products and content.
Rating: 4.9 out of 5 stars
Active installations: 300,000+
Features:
- Features a drag-and-drop header and footer builder to customize layout elements effortlessly
- Offers a template library with global font and color controls for quick site launches
- Supports integrations with top third-party plugins to streamline website building
Botiga
Offering product cards and different cart and checkout styles, Botiga is designed to highlight your products. Its user-friendly interface and numerous WooCommerce features make it easy to showcase your business. Botiga is fast, secure and lightweight.
Botiga also integrates with popular WordPress plugins and page builders, so you’ll have no compatibility issues.
Rating: 4.9 out of 5 stars
Active installations: 10,000+
Features:
- Built to work perfectly with the block editor and Elementor for flexible site design
- Features a sleek, modern layout that adapts to various brand aesthetics
- Mobile-optimized design ensures great appearance and usability across all devices
Blocksy
If you’re looking for an SEO-friendly theme with a modern design, Blocksy is a great choice. The theme is super-fast and lightweight, which helps your website perform well across all devices. Moreover, the code is carefully written to be compatible with future features and changes. You can integrate this theme with other plugins and view layout changes in real time using the Live Preview option.
Rating: 5 out of 5 stars
Active installations: 200,000+
Features:
- Ultra-fast and lightweight theme using cutting-edge web technologies
- Ideal for building websites in various niches like business, education, blogs and eCommerce
- SEO-optimized, responsive, translation-ready and WooCommerce-compatible by default
Neve
Neve is a powerful, multipurpose theme designed for blogs, portfolios and agencies. But it also offers custom layouts and robust product features, like optimized checkouts and a floating cart. It has over 110+ starter sites and templates with global color options. You can choose from the given templates, add your own media or even use custom layouts to personalize your online store.
Rating: 4.7 out of 5 stars
Active installations: 300,000+
Features:
- High-performance, lightweight WordPress theme designed for ultra-fast loading
- Minimal codebase ensures top speed and performance optimization
- Fully integrates with block editors and builders like Elementor, Bricks, Oxygen and WooCommerce
OceanWP
If you think free themes are limiting, check out OceanWP. This free WordPress theme gives you access to premium new premium features: new full site templates, popups, custom post types and more. It has customizable templates and multiple page layout options. Apart from the built-in features, OceanWP also comes with free extensions, including posts slider, modal window display and various other top-notch functionalities.
Rating: 4.9 out of 5 stars
Active installations: 600,000+
Features:
- Lightweight and flexible theme suitable for any website type
- Offers responsive design, fast load times and advanced WooCommerce support
- Compatible with top builders like Elementor, Beaver Builder, Brizy and Visual Composer
Zakra
Zakra is one of the best WordPress theme suites that offer seamless WooCommerce integrations. This powerful, reliable and lightweight theme is designed to help rank your website in the search engine results. The theme comes with a library of starter sites built with popular page builders like BlockArt and Gutenberg. The theme also lets you customize your website’s appearance using color palettes, Google fonts and dozens of other options.
Rating: 4.9 out of 5 stars
Active installations: 40,000+
Features:
- Comes with 40+ free pre-built starter demos for quick project launches
- Integrates with top builders such as Elementor, Brizy, BlockArt and Gutenberg
- Built for speed, mobile responsivenes and supports modern block-based design
Sydney
Sydney combines blog templates with online store layouts to create elegant and informative eCommerce websites. With minimalist templates and a responsive design, this simple WooCommerce theme helps you display your products in unique carousel-style sequences. The theme offers extensive customization options that allow you to redesign typography, colors and even entire pages.
Rating: 4.9 out of 5 stars
Active installations: 100,000+
Features:
- Powerful theme designed to help businesses and freelancers build a standout web presence
- Works smoothly with Elementor and offers broad customization capabilities
- Provides essential layout elements to build an eye-catching front page quickly
Hestia
Hestia is a unique one-page theme perfect for compact online shopping websites. The theme organizes all your pages in a single scrolling layout, so your website doesn’t appear bulky. You can rearrange the sections using Gutenberg, Divi Builder and other page builders or use a starter site from the library. The mega menus in Hestia also allow you to restructure your website menus in a clean layout instead of creating additional pages.
Rating: 4.8 out of 5 stars
Active installations: 100,000+
Features:
- Stylish, professional theme with a modern one-page layout
- Includes widget-ready footer, news/blog section and polished overall design
- Compatible with visual plugins like Elementor Page Builder, Flat Parallax Slider and Photo Gallery
Vantage
Vantage is a highly customizable and responsive WooCommerce theme built for diverse eCommerce applications. It integrates with the SiteOrigin CSS editor and retina-ready color templates that help you create a website in tune with your brand. You can use Vantage’s built-in features or access numerous supported widgets to get the most out of your theme — all for free. But what’s special about Vantage is the support forums to help you resolve bugs and answer your questions.
Rating: 4.6 out of 5 stars
Active installations: 40,000+
Features:
- Offers strong plugin integration for responsive page building
- Fully responsive and optimized for retina displays
- Perfect for launching business websites, portfolios or online stores
Storefront
Storefront is one of the most popular WordPress themes developed by WooCommerce. The Storefront theme comes with a minimalist design and neutral colors, which make it a classic theme by itself. It also makes a great base if you want to use custom colors to match your branding or add a child theme. Coming from WooCommerce itself, the theme is highly secure and integrates well with popular WordPress plugins.
Rating: 4.5 out of 5 stars
Active installations: 100,000+
Features:
- Designed for deep WooCommerce integration and enhanced eCommerce experience
- Provides flexible layout and color options for visual customization
- Built on clean, extendable code ideal for developers and custom tweaks
Colibri
Colibri builds on the WordPress Customizer, giving you complete control over your layout. The theme comes with over 60+ full premade website templates. However, it encourages custom designing through powerful personalization features and layout options. The Customizer works with a simple drag-and-drop interface, so you can design your entire website using content blocks. The best part? It requires no technical knowledge.
Rating: 4.8 out of 5 stars
Active installations: 60,000+
Features:
- Drag-and-drop multipurpose theme with stunning visual design options
- Features a pre-built homepage, five unique headers and 35+ ready-made content blocks
- Offers extensive customization including video/slideshow backgrounds and header content layouts
Now that you have a better understanding of the WordPress WooCommerce themes, you might still be wondering which one best aligns with your goals. Don’t worry—let’s dive into why free WooCommerce themes matter for your online store. This will help make your decision-making process easier and more confident.
What do WooCommerce themes matter for your online store?
When setting up an online store with WordPress, one of the first decisions you’ll face is choosing the right theme for your WooCommerce store.
While premium themes often come with advanced features, free WooCommerce themes can provide an excellent foundation for your online store, especially for those on a budget or just starting.
What is WooCommerce?
WooCommerce is a powerful open-source plugin that turns any WordPress site into a fully functional online store. From secure payments to order management, it provides all the essential tools to run a seamless eCommerce business.
It’s no surprise that more than six million active stores currently use WooCommerce to power their online sales! While several other WordPress eCommerce plugins are available, many store owners prefer WooCommerce due to its flexibility and ease of use.
Another significant reason for the popularity of WooCommerce is its affordability. Using the WooCommerce plugin and a free theme, you can build a beautiful online store — regardless of your budget.
Related read: WooCommerce Reviews from Trusted Sources, Critics and Users
Is WooCommerce free?
The core WooCommerce plugin is free to download and use on your WordPress website. However, there are additional costs for building and maintaining an eCommerce store you need to consider.
Even if you use the free version of WordPress, you’ll see some recurring costs. For example, you’ll need to pay for the domain name and hosting plan for a basic WordPress website.
However, a reliable provider can provide you with high-quality domain name and hosting services within your budget. For example, Bluehost’s WooCommerce hosting plans include a free domain for the first year. In addition, you may want to purchase extensions, such as shipment tracking and product bundles, to boost the functionality of your website.
Paid themes vs free themes
You can also invest in a paid theme. However, that cost is avoidable, as you can opt for a top-quality free theme instead.
If you’re unsure about using a free theme, here’s a side-by-side comparison to simplify your decision:
Related read: Is WooCommerce Free? Discover the True Cost of Building Your Online Store
What to look for in WooCommerce themes for online stores?
There are thousands of high-quality free WordPress and WooCommerce themes on websites like ThemeForest and WordPress.org. However, some themes might suit your eCommerce site more than others.
Here are a few features to look for when choosing a free eCommerce theme for your WooCommerce site:
1. Responsiveness
A responsive theme ensures your website looks good across devices by optimizing the website layout, features and images. Customers get a consistent experience on your website, regardless of whether they’re browsing from desktops, tablets or mobile devices.
2. Weight
Choose a theme that’s lightweight and loads quickly. Over half of customers expect a website to load in three seconds or less. A bulky theme that’s heavy on images and videos may take longer to load, driving away your customers.
3. Compatibility
If you use multiple plugins and extensions on your website, your free WooCommerce theme should be compatible with them to ensure a smooth performance. It should also be compatible with the updated version of WooCommerce. For a truly inclusive experience, consider themes that allow you to create multilingual websites for users in their own language, expanding your reach globally.
4. SEO-friendliness
When it comes to SEO in WooCommerce sites, the theme you choose plays a huge role. The theme determines a website’s load time, page experience and mobile friendliness. All of these are crucial for ranking in the search engine results pages (SERPs). An SEO ready structure helps you optimize your website for these factors and, in turn, improves your ranking.
5. Security
An insecure theme can compromise your website and customer data. To ensure the theme’s security, download it from a trusted source. You can also check its developer information in the WordPress theme repository. Ensure the theme is updated regularly and check for detailed documentation about security practices. Look for a recently updated theme with plenty of unbiased user reviews and active installations.
How to select a WordPress WooCommerce theme with Bluehost?
If you’re starting an online store with WordPress, choosing the right WordPress WooCommerce theme is critical to your success. Bluehost makes the process easy and beginner-friendly with powerful tools like WonderSuite, AI onboarding and full-site editing features.
Here’s a step-by-step guide to help you find and set up the best free WooCommerce themes for your store:
Step 1: Choose the right Bluehost hosting plan
Before you explore the world of WordPress WooCommerce themes, it’s essential to choose the right hosting plan. The good news? All Bluehost customers using Shared, WordPress or WooCommerce hosting plans have access to the WonderSuite experience, which includes AI-powered tools and the flexible WonderTheme.
If you’re launching an online store, opt for Bluehost WooCommerce hosting which comes with two plans—the eCommerce Essentials and eCommerce Premium package. These plans are optimized for online selling and come with everything you need to get started, including:
- Pre-installed WordPress and WooCommerce
- Access to WonderSuite (including WonderTheme and WonderBlocks)
- Built-in online store features like payment integration, product pages and shipping tools
- Enhanced security and performance tailored for WooCommerce store themes
Choosing the right hosting plan ensures your store runs smoothly from day one, giving you the foundation to customize and scale with ease.
Step 2: Log into your WordPress dashboard
Once you’ve set up your hosting:
- Log in to your Bluehost account
- Launch your WordPress dashboard through the Bluehost control panel
WordPress and WooCommerce will already be installed with both the plans— eCommerce Essentials and eCommerce Premium. From here, you’re ready to explore WooCommerce themes for online stores.
Step 3: Access WonderSuite and launch WonderStart
Upon first login, Bluehost activates WonderSuite, an all-in-one website building toolkit.
- WonderStart, the intuitive onboarding wizard, walks you through choosing a theme style, color palettes, font styles and homepage layout.
- This visual setup experience helps match your website’s design to your brand—no design or coding skills needed.
Step 4: Select WonderTheme as your WordPress Theme
WonderTheme is Bluehost’s exclusive, flexible theme tailored for WooCommerce. This theme is designed for top WooCommerce themes performance—fully responsive, customizable and SEO-friendly.
- Navigate to Appearance > Themes
- Activate WonderTheme from the available options
Step 5: Customize with WonderBlocks
Once WonderTheme is active, you can use WonderBlocks, a library of pre-designed sections and layout patterns.
- Go to Pages > Add New and choose to Edit with WonderBlocks
- Drag and drop elements like product grids, testimonials, banners or CTAs
- Create your homepage, shop, contact and other default pages quickly
This tool is especially useful when working with free WooCommerce themes that need extra layout customization.
Step 6: Fine-tune your store’s appearance
To personalize your store, go to Appearance > Editor for full-site editing. Then, adjust:
- Navigation menus
- Site colors and typography
- Backgrounds and page layouts
- Block styles (product listings, testimonials, etc.)
You can even apply predefined style presets to ensure visual consistency across your store.
Step 7: Add products and set up shop pages
With your theme and layouts in place:
- Go to Products > Add New to start listing items
- Use product categories and filters to organize your catalog
- Set up core pages: Shop, Cart, Checkout and My Account
Your chosen WordPress WooCommerce theme—especially if it’s one of the best free WordPress themes for WooCommerce—should automatically support these WooCommerce features.
Step 8: Preview and publish your store
Once your design and content are ready:
- Use the live preview feature to see how your site looks on desktop and mobile
- Test navigation, checkout flow and responsiveness
- Click on Publish to launch your online store
By following these steps, you can easily set up a professional-looking store using Bluehost.
With Bluehost’s WonderTheme and built-in WooCommerce support, even beginners can create a powerful, conversion-focused online store. Whether you’re looking for premium designs or free WooCommerce themes, Bluehost has the tools to get you selling fast.
Also read: Guide to Use WonderSuite: WonderTheme
Final thoughts
A high-quality free WooCommerce theme can give your online store a professional look without breaking the bank. But a great design is just one piece of the puzzle—keeping your store running smoothly requires a solid foundation.
That’s where reliable hosting comes in. To ensure fast loading times, minimal downtime and top-notch security, you need a hosting provider you can trust. With Bluehost’s WooCommerce hosting plans, you get secure backups, website analytics and optimized performance. So, you can focus on growing your business while we handle the technical side.
Ready to take your store to the next level? Explore Bluehost WooCommerce hosting plans today!
FAQs
Yes, WordPress WooCommerce themes can be free! Many free themes offer essential features like responsive design, SEO optimization and eCommerce functionality, making them ideal for starting an online store without extra costs.
1. Download your theme’s .zip file from a website like WordPress.org or Themeisle.
2. Log in to your WooCommerce account and go to Appearance > Themes.
3. Click on Add New and upload the theme .zip file.
4. Activate it to apply the theme to your website.
You can check the developer information in the WordPress theme repository to learn about theme security. Check to see if the theme comes from a trusted source. Additionally, if the theme is frequently updated, it’s likely bug-free and safe for your website.
Yes, you can switch from a paid WooCommerce theme to a free theme. However, you may lose some premium features and integrations, which can disrupt your website. If the themes have drastically different features, you may also need to set up your website again.
An SEO-ready WooCommerce theme should include clean code, fast loading speed, structured data and compatibility with SEO plugins. These features help your products rank higher in search results.
1 Comment
Underscore is also great if you want one that’s really lightweight and bloat free, it’s basically a bare bones theme!