In today’s fast-paced online world, email communication is one of the most direct ways to engage your customers. If your WooCommerce store still uses default customize email templates, you’re missing out on an opportunity to strengthen your brand, boost engagement and improve conversions.
The solution? A WooCommerce plugin!
WooCommerce email customizer plugins allow you to personalize and style every email from your store, from order confirmations to shipping updates. Whether you’re a small online shop or a large eCommerce store, a WooCommerce plugin can transform your emails from plain to professional.
In this post, we’ll take a look at the best WooCommerce plugins that can turn your transactional emails into powerful tools for boosting sales and building customer loyalty.
We’ll cover why customizing your WooCommerce emails is an essential feature to consider, and we’ll give you an in-depth look at the great plugin available.
Why do you need to customize your WooCommerce emails?
Email communication is one of the most direct ways you can interact with your customers. It’s a vital part of creating and maintaining your brand identity. Everything from the message itself to the design should align with your brand’s values and offer a seamless experience. With just a few clicks, you can personalize your emails and ensure your communication reflects your brand identity. A customized email is more than just good-looking; it can boost customer loyalty, increase engagement and improve conversion rates.
Why use a WooCommerce email customizer plugin?
WooCommerce is the most popular eCommerce platform for WordPress, and while it does offer built-in settings to edit the emails you send to customers, these customization options are limited. Many plugins come with pre-built templates to get you started quickly.
Out of the box, you can only make fundamental changes like adjusting the font, changing background colors, tweaking the content and adding a logo. While useful, it leaves your emails looking generic and less engaging.
A WooCommerce email plugins change that by giving you far more control and flexibility over your email notifications. Instead of sending out standard emails, these great plugins let you create professional, eye-catching messages that truly represent your brand.
With a customizer plugin, you can do things like upsell products directly within the email, offer exclusive coupons or guide users to related content on your WordPress blog. These features can enhance your customer’s experience and drive in more traffic and sales.
These plugins don’t just let you change how your emails look they also allow you to personalize emails for specific actions, like when a customer creates an account, resets their password or makes a purchase. Some even come with automation features to save you time.
The importance of customizing your WooCommerce emails
Entrepreneurs know that establishing a robust and unique brand identity is crucial for the success of online businesses. Just as your WooCommerce store design reflects your brand, so should your email communication.
Default WooCommerce email templates ensure that every message aligns with your brand’s identity and engages your customers effectively. Customizing your email templates, from sign-up to order confirmation, helps create a smooth, consistent experience for your customers.
With an email customizer plugin, you can design emails that match your brand, making them more engaging and boosting sales. You can even feature seasonal products or add discount offers to increase sales all in one email.
Email customizer plugins offer potent features like drag-and-drop editors and dynamic content insertion to help you tailor your email templates to your business needs. These plugins make it easy to transform the default WooCommerce emails into visually appealing, conversion-focused messages.
With a wide range of options available, choosing the best email customizer for WooCommerce is essential to optimize customer interactions and improve your business’s email marketing strategy.
Now, let’s dive into the best WooCommerce email customizer plugins to help you take your email communication to the next level.
Top 10 best WooCommerce email customizer plugins
YITH WooCommerce email templates
YITH WooCommerce email templates allow store owners to easily brand their emails with custom logos, headers and social media links, offering multiple layout options for fast setup. Additionally, YITH integrates seamlessly with other popular WooCommerce extensions like YITH WooCommerce Gift Cards, allowing store owners to enhance their email templates with gift card functionality.
Key features of YITH:
- Four pre-built email templates to choose from.
- Logo insertion and customizable email headers.
- Social media icons for added engagement.
- The preview feature allows you to see email templates before sending them.
Pros of YITH:
- Easy to use with a variety of layout options.
- Offers multiple template designs for quick setup.
- It is ideal for adding branding elements like logos and social media links.
Cons of YITH:
- Premium version required for additional customization options.
WP HTML Mail – WooCommerce email customizer
WP HTML Mail is one of the most innovative email customizer plugins for WooCommerce. It offers a simple and intuitive interface that allows you to create stunning email templates for your WooCommerce store.
If you’re not into manual customization, you can choose from a range of pre-built email templates, ensuring your emails look professional from the get-go.
Key features of WP HTML Mail:
- Pre-built WooCommerce email templates for easy setup.
- Drag-and-drop editor for building custom designs.
- Compatible with WooCommerce transactional emails.
- Allows users to add dynamic content such as customer names and order details.
- Custom CSS support for further design flexibility.
Pros of WP HTML Mail:
- Beginner-friendly interface with no coding required.
- Easily customizable with a live preview feature.
- Supports multiple languages.
- It is ideal for businesses looking to enhance their brand identity through emails.
- Email preview functionality.
Cons of WP HTML Mail:
- There are limited advanced features in the free version.
- The premium version is required for additional customizations.
Who is it best for? WP HTML Mail is best for small business owners seeking quick and professional WooCommerce email templates. It’s also great for those who need a reliable solution to ensure their WooCommerce emails align with their store’s branding.
YayMail – WooCommerce email customizer
YayMail is another popular option for customizing WooCommerce email templates. Users can easily design and customize their transactional emails with its intuitive drag-and-drop editor. The interface is like Elementor and the WordPress block editor, making it easy for those familiar with WordPress page builders.
Key features of YayMail:
- Drag-and-drop editor with real-time previews.
- Customizable WooCommerce email templates for orders, refunds and customer notifications.
- Numerous short codes for dynamic content like customer details and order details.
- Email preview functionality
Pros of YayMail:
- It is highly customizable with an easy-to-use interface.
- Supports dynamic blocks and widgets for better email personalization.
- The pro version offers advanced features like shipment tracking and custom order statuses.
- Free version available for basic customization needs.
Cons of YayMail:
- The free version has limited features compared to the Pro version.
Who is it best for? YayMail is best for businesses looking for an intuitive, feature-rich WooCommerce email customizer plugin. It’s ideal for creating highly customized emails using a drag-and-drop interface without any coding knowledge.
WooMail – WooCommerce email customizer
WooMail is a well-known WooCommerce email customizer plugin with over ten pre-built email templates. It offers a simple interface with shortcode support, making it easy for users to add custom elements to their WooCommerce emails. The recommended product feature is one of its basic elements, helping businesses boost sales through email marketing.
Key features of WooMail:
- More than ten pre-built email templates.
- Unlimited shortcode support for adding buttons and basic elements.
- Recommended products feature to increase upselling opportunities.
- Test the email option to ensure templates function as intended.
Pros of WooMail:
- Simple customization process with test email functionality.
- Shortcode support for adding dynamic content.
- Recommended products feature helps increase sales.
Cons of WooMail:
- Limited design customization compared to other plugins.
- The free version lacks advanced features.
Who is it best for? WooMail is an excellent choice for businesses focused on increasing sales through their email communication. Its recommended products feature is particularly beneficial for online stores looking to upsell and cross-sell products via WooCommerce transactional emails.
Email customizer for WooCommerce – By ThemeHigh
The Email customizer for WooCommerce by ThemeHigh offers a robust visual template editor for designing customized WooCommerce emails.
It includes a variety of elements such as text, images, buttons and GIFs to create engaging emails. The plugin also supports real-time editing, allowing users to see the changes as they customize their emails.
Key features of ThemeHigh:
- Live preview of email templates during editing.
- Includes 15+ customizable elements like text, images, GIFs and social media icons.
- Supports dynamic content using shortcodes.
- Test mail functionality to send a test email to any mail ID.
Pros of ThemeHigh:
- Extensive customization options with multimedia support.
- Real-time changes are visible through the live preview feature.
- Compatible with most WooCommerce plugins.
Cons of ThemeHigh:
- Advanced features like dynamic subject lines require the premium version.
- May have a learning curve for new users.
Who is it best for? This plugin is ideal for WooCommerce store owners looking to customize their emails with rich media content like GIFs and social media icons. It’s also suitable for users who need a highly visual, customizable email builder.
Decorator – WooCommerce email customizer
The Decorator plugin allows users to customize WooCommerce email templates using the native WordPress theme customizer. Though it lacks a drag-and-drop editor, it offers a simple way to modify email headers, footers, fonts and colors.
Key features of Decorator:
- Native WordPress customizer for easy email template editing.
- Customizable headers, footers and email content.
- Live preview feature for real-time editing.
- Supports shortcodes for dynamic content like customer and order details.
Pros of Decorator:
- Simple and lightweight, perfect for beginners.
- Real-time customization with live preview.
- No additional plugin installation is required.
Cons of Decorator:
- Lacks a drag-and-drop interface.
- Limited pre-built email templates.
Who is it best for? Decorator is perfect for small businesses or WooCommerce store owners who prefer simple email customizations without the need for complex drag-and-drop builders. It’s ideal for those who want to modify existing email templates quickly and easily.
Who is it best for? Small stores need a basic branding solution for their WooCommerce emails, with the added bonus of integrating YITH WooCommerce Gift Cards to offer gift card options to customers.
MailPoet – WooCommerce email customizer plugin
MailPoet is one of the most popular email customizer plugins for WordPress and WooCommerce. Designed as an all-in-one solution for email marketing, it helps users create stunning emails, newsletters and notifications.
With its drag-and-drop editor, customizing emails to match your brand is accessible. You can manage essential email elements like fonts, colors and other design features without needing to touch any code.
This plugin allows you to handle everything from WooCommerce transactional emails to marketing emails, making it a comprehensive solution for store owners looking to improve their email marketing strategies.
Key features of MailPoet:
- Drag-and-drop customization interface for easy email design.
- Includes pre-built email templates for faster setup.
- Automation and segmentation options for targeted email campaigns.
- Full support for WooCommerce transactional emails, including order details, customer information and more.
- Ability to add images and multimedia elements.
Pros of MailPoet:
- Easy-to-use interface for beginners.
- Comprehensive email marketing features, including automation and segmentation.
- Excellent for branding and personalized email campaigns.
- Integrates seamlessly with WooCommerce and WordPress.
Cons of MailPoet:
- Some advanced features are only available in the premium version.
- Learning curve for beginners who want to explore automation.
Who is it best for? MailPoet is best for businesses that want a complete email marketing solution integrated with WooCommerce. It’s perfect for users who want to manage both marketing emails and transactional emails from a single platform.
Kadence WooCommerce email designer
Kadence WooCommerce email designer is another excellent plugin that allows users to customize their WooCommerce emails using the native WordPress customizer.
With Kadence, you can easily adjust your emails’ layout, fonts and colors to reflect your brand better. This plugin also allows you to send test emails and preview changes in real-time, giving you complete control over your email templates.
Key features of Kadence:
- Live preview of email changes.
- Customization options for text, headers, footers and more.
- Ability to import pre-made email templates.
- Easily customize font size, color and styles.
- Test the email option to ensure the design is perfect before going live.
Pros of Kadence:
- Easy to use for beginners.
- Great customization flexibility with live preview.
- Simple import/export options for email designs.
Cons of Kadence:
- Lacks the drag-and-drop editor that some other plugins offer.
- More advanced customization requires additional plugins.
Who is it best for? Kadence WooCommerce email designer is ideal for WooCommerce store owners who want a simple, lightweight solution to customize their transactional emails. It’s best suited for businesses that don’t need a full drag-and-drop editor but still want flexibility in design.
Flycart- Email customizer plus for WooCommerce
Flycart email customizer plus is a premium WooCommerce email customizer plugin that gives users complete control over their WooCommerce email templates. It uses a drag-and-drop editor, allowing users to easily customize email layouts, add logos, images and social icons and more. With its user-friendly interface, there’s no need for coding skills to create professional-looking emails.
Key features of Flycart email customizer plus:
- Drag-and-drop email builder.
- Add logos, images and dynamic content like customer details and order information.
- Test email option to preview changes.
- Pre-built email templates for quick setup.
Pros of Flycart:
- No need to manually edit HTML, CSS or PHP.
- Extensive customization options for both layout and content.
- Test email functionality ensures proper delivery.
Cons of Flycart:
- Available only as a premium plugin.
- Limited free features compared to competitors.
Who is it best for? Flycart email customizer plus is perfect for WooCommerce store owners looking for a premium solution to create fully customized emails. It’s ideal for businesses that need more advanced customization features beyond basic template edits.
Email customizer for WooCommerce with Drag & Drop Builder
This plugin is one of the easiest ways to customize your WooCommerce emails. It uses a simple drag-and-drop editor, so you can design emails without having to write any code. You can choose from over 15 elements to add to your emails, like text, images, headers, footers and social media icons.
Key features of Drag & Drop Builder:
- Simple drag-and-drop builder that lets you see changes as you make them.
- Customize emails for any WooCommerce order status.
- Can add customer details, order info and dynamic content quickly.
- Use shortcodes to add extra features to your emails.
- Test your emails to make sure they work ideally before sending.
Pros of Drag & Drop Builder:
- Easy drag-and-drop interface.
- 15+ elements for detailed customization.
- Live preview to see changes instantly.
Cons of Drag & Drop Builder:
- Some of the features are only available in the premium version.
- It might take some time to get used to if you need to become more familiar with page builders.
Who is it best for? This plugin is best for WooCommerce store owners who want complete control over their email design. The drag-and-drop editor is great for anyone who prefers a visual customization approach without coding skills.
Final thought
Using a WooCommerce email customizer plugin is a great way to elevate your email marketing by creating emails that align with your brand and engage your customers more effectively.
Whether you choose a free or premium option, these plugins can help you boost conversions by sending personalized, professional-looking emails instead of the standard templates. Research and pick the plugin that best fits your store’s needs to ensure smooth integration and long-term success.
FAQs
Customizing WooCommerce emails helps you create a better user experience, strengthen your brand identity and boost conversions by delivering more personalized, on-brand communication.
A WooCommerce email customizer plugin allows you to edit the design and content of the default WooCommerce emails without needing to code.
Yes, with WooCommerce email customizer plugins, you can change the design, like fonts, colors, layout and content, including text, images and order details.
To customize your WordPress emails, install an email template plugin. These plugins make it easy to personalize your emails to fit your brand’s look and feel, helping you create messages that align with your style and tone.
Yes, most WooCommerce email customizer plugins are designed to be mobile-friendly, so your emails will look great on any device.