Key takeaways
- For a comprehensive and versatile solution, YITH WooCommerce Points and Rewards is highly recommended.
- SUMO Reward Points is excellent for businesses looking for an advanced multi-action rewards system.
- For a gamified approach, myCred provides engaging features like ranks and badges.
- FunnelKit Cart is ideal if you’re primarily focused on enhancing the cart and checkout experience with instant rewards.
- Gratisfaction is a great all-in-one option if you want loyalty, points and referral programs combined.
Introduction
In the eCommerce world, a strong customer loyalty strategy can be a game-changer. Loyal customers not only spend more over time but also contribute to brand advocacy. They do so by spreading positive word-of-mouth, which can be invaluable for growth of online stores. WooCommerce offers an extensive range of plugins that allow you to implement a customer points and rewards system, encouraging repeat purchases and boosting user engagement rate.
In this comprehensive guide, we’ll dive into the advantages of points and rewards programs and discuss essential considerations when selecting a WooCommerce plugin. This will also provide an in-depth look at the top 13 WooCommerce plugins beneficial for online stores.
WooCommerce points and rewards plugins: A brief overview
WooCommerce plugins focused on awarding points and rewards are specialized tools designed to help online store owners foster customer loyalty. This happens by rewarding customers for various interactions. Whether the customers earn points for purchases, writing reviews, referring friends or engaging with your brand on social media, a rewards plugin encourage repeat business. These WooCommerce plugins provide a framework to create tailored rewards programs that encourage customers for repeat purchases.
WooCommerce offers a variety of plugins that cater to different business needs. This can range from simple loyalty systems to comprehensive programs with multi-vendor support, advanced analytics and gamification options. In the following sections, we’ll delve into the top plugin recommendations to help you build a loyalty program that resonates with your customers and supports your business goals.
Advantages of WooCommerce points and rewards plugins
WooCommerce plugins for points and rewards are designed to help WooCommerce store owners build loyalty through special rewards for their actions. It can be done through a discount coupon, providing birthday points, customizable rewards or even feedback. Here are some core benefits:
Boosted customer retention and lifetime value
Customer acquisition costs are high, and studies show that retaining an existing customer is often less expensive than acquiring a new one. A dedicated WooCommerce reward points plugin gives customers an incentive to return, maximizing the value of each customer over time. Points settings also create a sense of achievement and exclusivity, leading to a positive emotional connection with your brand.
Increased customer engagement and brand interaction
Maintaining a points tab is a great way to engage customers beyond their purchases. By rewarding reviews, social media sharing, creating a referral link and other interactions, you can increase customer engagement and your brand’s visibility. Programs like these also make your customers feel recognized and valued, contributing to positive experience and driving loyal customers to the website.
Higher sales and incentive-driven shopping behavior
Studies indicate that customers tend to spend more when they feel they’re receiving additional value. By setting specific reward points for higher purchase amounts or offering tiered and flexible rewards, you can motivate customers to increase their average order value. Customer points can also be earned for high-value actions like referrals, creating a growth loop that drives new users to your WooCommerce store.
How to choose the best rewards and points plugin?
Selecting the right points and rewards plugin for your WooCommerce store is crucial to building an effective program that resonates with your customers. To ensure you add reward points’ plugins that fit your business, keep these essential factors in mind:
Seamless integration with WooCommerce
Look for a rewards points plugin that integrates smoothly with WooCommerce and provides a hassle-free experience for both you and your customers. A well-integrated plugin should have the essential factors in place. It should maintain site performance, offer compatibility with WooCommerce updates and support essential extensions or themes you may already use. Official WooCommerce plugins or highly-rated alternatives often ensure stable integration and better support.
Customization and flexibility
Your loyalty and rewards points system should reflect your brand’s unique voice and customer needs. Choose a plugin that allows you to customize point values, set expiration rules and create tailored reward tiers. The users that engage more with the brand should earn more points, making them feel valued. There can be bonus points for better deals to attract users towards more purchases. Customizability enables you to adjust the loyalty rewards program as your business grows, offering targeted incentives that align with seasonal promotions or specific customer segments.
Multi-vendor support
If your store operates in a multi-vendor environment, ensure the plugin supports multi-vendor compatibility. This feature enables each vendor to create and manage their own rewards structure, giving customers a personalized experience while maintaining smooth operations across your platform.
In-depth analytics and reporting
Detailed insights are vital to evaluating your loyalty program’s impact. Opt for a plugin with robust analytics, allowing you to track point redemption rates. This also boosts customer engagement levels and overall sales lift when customers redeem points. Metrics like these provide a clear picture of what works and where improvements can be made, ensuring you maximize the program’s value.
Ease of use and customer experience
A points and rewards plugin should not only be easy for you to manage but also intuitive for customers. Look for features like user-friendly dashboards, easy method to redeem points and clear instructions to enhance the customer experience. This making it enjoyable for customers to engage with the points based loyalty program.
13 best WooCommerce points and rewards plugins
Here’s a quick comparison table of the top WooCommerce points and rewards plugins to help you select the one that best fits your business needs.
| Plugin Name | Key Features | Pricing (may vary) | Ideal For |
|---|---|---|---|
| YITH WooCommerce Points and Rewards | Customizable points system, integration options | Paid | All eCommerce loyalty programs |
| WooCommerce Points and Rewards | Official WooCommerce support, basic rewards | Paid | Simple reward setups |
| Points and Rewards for WooCommerce by WPLoyalty | Multiple reward types, flexible customizability | Free & Paid | Flexible loyalty structures |
| SUMO Reward Points – WooCommerce Reward System | Rewards for purchases, sign-ups, referrals | Paid | Multi-action reward strategies |
| WooRewards (MyRewards) | Flexible reward options, easy-to-use | Free & Paid | User-friendly loyalty program |
| WooCommerce Ultimate Points and Rewards | Points for purchases and engagements | Paid | Engagement-focused rewards |
| Gratisfaction – Loyalty Points, Rewards | Loyalty points, referral programs, gamification | Free & Paid | All-in-one rewards and referrals |
| myCred – Points, Rewards, Gamification | Gamified rewards, versatile points system | Free & Paid | Gamification and loyalty management |
| Loyalty Program by Advanced Coupons | Coupon integration, loyalty and rewards | Paid | Coupon-based loyalty integration |
| FunnelKit Cart | Enhanced cart experience, reward incentives | Paid | Incentive-driven cart improvements |
| WooCommerce Loyalty Points and Rewards by Flycart | Dynamic loyalty programs, redemption options | Paid | Advanced loyalty configurations |
| Bravo – WooCommerce Points and Rewards | Simple points and rewards system | Free & Paid | Basic loyalty needs |
| Easy Loyalty Points and Rewards for WooCommerce | Easy setup, basic rewards | Free | Small businesses, simple setup |
1. YITH WooCommerce Points and Rewards
YITH WooCommerce Points and Rewards is one of the most versatile plugins available. Known for its flexibility, it allows you to assign points to the customers for a wide variety of actions, such as purchases, sign-ups and referrals.
Features:
- Configurable point accumulation and conversion rates
- Option to set points expiration
- WooCommerce integration for seamless use
- Advanced customization for reward criteria and discounts on every dollar spent
Pros:
- Easy to customize with intuitive settings
- Reliable integration with WooCommerce
- Highly flexible for different loyalty systems
Cons:
- Free version offers limited features
- Premium version required for advanced functions
2. WooCommerce Points and Rewards
As an official WooCommerce extension, this plugin is built to integrate flawlessly with WooCommerce. It allows you to reward customers points for purchases and other actions. A WooCommerce rewards points plugin also allows a quick adjustment of earlier accumulated points for every customer. You can also see a points table to check the redeemed and balance points.
Features:
- Points-based rewards for purchases and specific customer actions
- Simple points redemption for maximum discount at checkout
- Option to set expiration limit and minimum points
Pros:
- Strong WooCommerce integration
- Straightforward setup and configuration
- Reliable for basic loyalty needs
Cons:
- Limited customization options compared to other plugins
- Subscription-based pricing with no free version
3. Points and Rewards for WooCommerce by WPLoyalty
This plugin provides diverse options for rewarding customers, allowing you to assign points for sign-ups, referrals, reviews and more. It is ideal for stores looking for flexible loyalty systems in place.
Features:
- Multi-action points awarding for purchases, sign-ups and referrals
- Customizable reward tiers and expiration of point
- User-friendly dashboard and easy-to-set rules
Pros:
- Excellent for businesses needing multi-vendor support
- Highly customizable point-earning options
- Free and premium versions available
Cons:
- Limited analytics and reporting tools
- Some features are only available in the premium version
4. SUMO Reward Points – WooCommerce Reward System
SUMO Reward Points provides an extensive loyalty solution, offering points for purchases, referrals, social sharing and other interactions. It is suitable for larger businesses with complex needs.
Features:
- Flexible point assignment for multiple actions
- Points expiration, customizable redemption rules
- Integration with WooCommerce, social media and referrals
Pros:
- Comprehensive loyalty options for advanced users
- Supports a wide range of customer actions
- Highly customizable
Cons:
- Can be complex for beginners
- Premium pricing may be steep for small businesses
5. WooRewards (MyRewards)
WooRewards offers a user-friendly way for rewarding and redeeming customer points for actions like purchases and referrals. This makes it ideal for stores seeking simplicity without sacrificing customization.
Features:
- Flexible points system with custom reward tiers
- Simple setup and WooCommerce compatibility
- Option to reward for non-purchase actions like social sharing
Pros:
- Beginner-friendly and intuitive
- Flexible customization options
- Great support for non-purchase rewards
Cons:
- Limited free version functionality
- More advanced options require the premium plan
6. WooCommerce Ultimate Points and Rewards
Designed for deep engagement, WooCommerce Ultimate Points and Rewards provides multiple ways to award points, from purchases to actions like reviews and referrals.
Features:
- Points for various engagement actions
- Customizable point value, conversion rate and expiry options
- WooCommerce-compatible
Pros:
- Comprehensive rewards structure
- Ideal for engagement-focused programs
- Flexible points setup
Cons:
- Limited free features
- Best suited for medium to large stores
7. Gratisfaction – Loyalty Points, Rewards, Referral Program for WooCommerce
Gratisfaction is an all-in-one solution, incorporating points, rewards and referral capabilities for a holistic loyalty strategy. Ideal for businesses wanting a gamified approach.
Features:
- Points-based loyalty with referral integration
- Social media rewards and gamification options
- Multi-platform integration
Pros:
- Excellent for all-in-one loyalty programs
- Gamified features enhance customer engagement
- Available in both free and premium versions
Cons:
- Some customization options are limited in the free version
- Requires premium for full features
8. myCred – Points, Rewards, Gamification and Loyalty Plugin
myCred stands out with its gamified approach, allowing stores to add elements like ranks, badges and user points. It’s suitable for businesses that want to keep customers engaged in a fun way.
Features:
- Points management with gamified elements
- Customizable rank and badge system
- Integrates with various platforms
Pros:
- Ideal for gamification
- Broad integration options
- Highly customizable point and reward settings
Cons:
- Requires setup for advanced features
- Premium features come with added costs
9. Loyalty Program by Advanced Coupons
Integrated with WooCommerce coupon functionality, this plugin allows you to reward points through a coupon-based system, combining discounts with points for added incentive.
Features:
- Coupon-based points rewards and redemption
- Customizable loyalty tiers and points system
- Full WooCommerce integration
Pros:
- Great for stores using coupon-based promotions
- Easy to implement and integrate
- Supports points redemption for discounts
Cons:
- Limited to coupon-related rewards
- Premium required for advanced features
10. FunnelKit Cart
FunnelKit Cart is focused on the cart and checkout process, integrating points-based incentives to increase conversions and reduce cart abandonment.
Features:
- Incentivizes cart conversions with points
- Advanced upsell options at checkout
- Optimized WooCommerce integration
Pros:
- Excellent for driving cart conversions
- Encourages checkout completion
- Suitable for high-traffic stores
Cons:
- Limited to cart-based incentives
- Premium version needed for full functionality
11. WooCommerce Loyalty Points and Rewards by Flycart
Flycart’s loyalty and WooCommerce reward points plugin provides a dynamic points and rewards system, with extensive customization options for earning and redeeming points. It’s designed for businesses that require flexibility and control over their loyalty programs.
Features:
- Dynamic points system with configurable earning and redemption rules
- Points expiration and notification settings
- Detailed analytics to track program effectiveness
Pros:
- Highly customizable, ideal for complex loyalty programs
- Dynamic points system that’s flexible for varied use cases
- Strong support and user-friendly interface
Cons:
- Limited features in the free version
- Premium version is necessary for advanced analytics and reporting
12. Bravo – WooCommerce Points and Rewards
Bravo offers a simple and straightforward points and rewards system, suitable for smaller stores looking to implement a basic loyalty system. It allows store owners to assign points for purchases and manage redemption options effortlessly.
Features:
- Points for purchases with customizable redemption options
- Simple WooCommerce integration
- Basic setup with minimal configuration requirements
Pros:
- Easy to use and set up, ideal for small businesses
- Free version available with essential features
- User-friendly and straightforward functionality
Cons:
- Limited advanced features, not suited for large businesses
- Lacks in-depth customization and analytics
13. Easy Loyalty Points and Rewards for WooCommerce
This plugin is designed for businesses that want an uncomplicated loyalty program setup. It’s ideal for smaller stores that need a reliable, easy-to-manage points system without extensive configuration.
Features:
- Basic points and rewards system for purchases
- Quick setup with minimal technical knowledge required
- WooCommerce compatible for seamless integration
Pros:
- Simple and intuitive, perfect for small businesses
- Free version available, suitable for startups
- No technical skills required for setup
Cons:
- Limited functionality, especially for advanced programs
- Lack of customization options for complex loyalty needs
Which WooCommerce rewards and points plugins should you choose?
With so many options available, selecting the best WooCommerce reward points plugin depends on your business goals and specific requirements:
- For a comprehensive and versatile solution, YITH WooCommerce Points and Rewards is highly recommended.
- SUMO Reward Points is excellent for businesses looking for an advanced multi-action rewards system.
- For a gamified approach, myCred provides engaging features like ranks and badges.
- FunnelKit Cart is ideal if you’re primarily focused on enhancing the cart and checkout experience with instant rewards.
- Gratisfaction is a great all-in-one option if you want loyalty, points and referral programs combined.
By aligning the plugin’s features with your business model, you can create a loyalty program that fosters customer loyalty and engagement effectively.
Conclusion
Implementing a WooCommerce points and rewards plugin can significantly enhance customer loyalty and engagement. By carefully selecting a plugin that fits your business needs, you can create a rewarding shopping experience that encourages repeat business and strengthens customer relationships. Use this guide as a resource to select the plugin that best suits your store and start building a loyal customer base today.
FAQs
Each plugin offers unique features, but YITH WooCommerce Points and Rewards is a popular choice due to its extensive customization options and intuitive interface. It’s ideal for businesses looking to build a versatile and user-friendly loyalty program.
Points and Rewards for WooCommerce by WPLoyalty and SUMO Reward Points are both excellent options for multi-vendor stores. These plugins provide flexibility for each vendor to create custom rewards, making them highly compatible with multi-vendor setups.
YITH’s plugin is highly versatile and caters to various business needs, from small startups to larger eCommerce sites. It’s especially beneficial if you’re looking for an all-in-one solution that supports a wide range of loyalty features, making it one of the best choices for a comprehensive points and rewards program.
Most rewards plugins come in both free and premium versions. While the free versions provide basic functionality, the premium options typically offer advanced features like enhanced customization, detailed analytics and additional reward types, which are essential for building a robust loyalty program.
Absolutely. Loyalty programs can significantly benefit small businesses by driving repeat purchases, increasing customer retention and fostering brand loyalty. Even a simple rewards system can make a big impact on customer satisfaction and sales growth.
Yes, many plugins, including Gratisfaction and SUMO Reward Points, allow you to award points for customer referrals. This feature helps you attract new customers while rewarding existing ones, creating a positive feedback loop that encourages growth and retention.
