Key highlights
- A professional website connects you with local homeowners and businesses searching for roofing services.
- Highlight your roofing projects with high-quality images and testimonials to build trust and credibility.
- Add contact forms, scheduling tools and service area maps for seamless communication and bookings.
- Leverage local SEO strategies to rank higher in search results and attract more clients.
- Bluehost offers beginner-friendly tools for designing and launching a roofing website.
Introduction
If you want to start or grow your roofing business and don’t have a website yet, it’s time to prioritize it. Today’s customers rely heavily on the Internet to find local services, compare providers and make informed decisions. A well-designed website doesn’t just increase your visibility—it also gives clients a clear picture of your skills, services and professionalism.
Think of your website as a powerful business tool that works 24/7. It can attract new clients by showcasing your completed roofing projects, generate leads through contact forms and build credibility with testimonials and customer reviews.
In this guide, we’ll walk you through each step to help you build a roofing company website that showcases your expertise, reflects your brand and sets you apart from the competition.
Why build a roofing company website
If you’re questioning whether your roofing business truly needs a website, consider how businesses connect with potential clients today. Most people start their search online, often comparing local businesses based on their websites. Without a website, you risk losing potential customers to competitors who present themselves more professionally and are easier to find online.
A website is more than just an online presence. It’s your 24/7 virtual storefront, showcasing everything from your roofing expertise to the unique value your business offers. A well-built website lets you share high-quality images of your best roofing projects, detailed descriptions of your services and easy-to-find contact information. Beyond that, it communicates your business values, builds trust and can even include convenient features like online booking or instant quote requests.
Reaching more clients
A website extends your reach far beyond word-of-mouth referrals or traditional advertising. By appearing in search results, you can connect with homeowners and businesses actively looking for roofing services in your area. Even if they hear about you through other channels, most clients will still visit your website to learn more about your offerings and reputation.
Showcasing your work
A picture is worth a thousand words, especially in the roofing industry. Your website allows you to display high-quality images of completed projects, from roof repairs to full installations. Highlighting your expertise visually sets you apart and helps potential clients imagine how you can solve their roofing challenges or improve their property.
Streamlining bookings
Make it simple for potential customers to take the next step. Include online forms, contact information and even scheduling tools to allow clients to request quotes or book inspections with ease. Reducing friction in the booking process increases conversions and improves the customer experience.
Building credibility
A professional website always signals reliability and trustworthiness. In today’s competitive market, clients are more likely to choose a roofing company with a polished online presence over one they can’t find online. Including testimonials, certifications and case studies on your website further reinforces your reputation and builds confidence with potential clients.
Think of your website as your virtual storefront. It’s a welcoming, informative space where potential clients can explore your services, view your work and learn about your business in their own time. Whether they’re browsing at midnight or on their lunch break, your website works tirelessly to generate leads, build trust and grow your roofing brand.
Steps to build a roofing company website
Building a roofing company website might seem overwhelming at first, but breaking the process into clear, actionable steps makes it manageable. Follow these ten steps to create a roofing company website that attracts clients and grows your business.
Step 1: Plan your roofing website
Successful roofing websites start with thoughtful planning. Before diving into the design, think about the structure, purpose and content your website needs. Having a clear plan ensures your site is functional, visually appealing and tailored to your target audience.
At a minimum, roofing companies should include these essential pages:
Home page
This is the first page visitors see, so it’s crucial to make a strong impression. Use high-quality images of completed roofing projects and concise, engaging text to introduce your business. Highlight your most popular services and include a compelling call to action, like ‘Get Your Free Roof Inspection Today.’ This not only engages potential customers but also helps improve your search engine rankings.
Services page
Go beyond listing your services by describing them in detail. Explain what makes your approach unique and include benefits like ‘warranty-backed installations’ or ‘emergency repair services’. Incorporate photos to illustrate your work and help clients visualize your expertise. This page should answer common questions and clearly show why your services stand out.
About page
Build trust by sharing your company’s story, experience and mission. Include photos of your team, certifications and any industry accolades to add a personal and professional touch. Clients want to work with companies they can connect with, so use this page to humanize your brand.
Contacts page
Make it easy for potential clients to reach out. Include a contact form, phone number, email address and details about your service area. A map showing your office location or coverage zones can be particularly helpful for local customers.
Optional pages
- Gallery page: Display before-and-after images of your roofing projects to visually showcase your skills.
- Blog page: Share roofing tips, maintenance guides and answers to common questions to educate clients and improve SEO.
Step 2: Set up domain and hosting
To build your roofing site, you’ll need two foundational components: a domain name and a hosting provider. These elements ensure your website is accessible and establish your brand’s online presence.
Choosing a domain name
Your domain name is the address clients use to find your website, such as [ReliableRoofingPros].com. It’s one of the first things potential customers will see, so it’s important to choose wisely.
Tips for selecting a domain name:
- Memorable: Make it easy to remember and spell. Avoid complex words or special characters.
- Professional: Choose a name that reflects your roofing expertise and aligns with your brand.
- Relevant: Include terms like ‘roofing’, ‘contractor’ or your location for better visibility.
- Alternative options: If your desired name is unavailable, consider slight variations, such as adding your city or service type, for example, [ReliableRoofingNYC].com.
Selecting the right hosting plan
Web hosting ensures your website is accessible online by storing its files on a server. When choosing a hosting provider, prioritize these features:
- Reliability: Look for a provider with a high uptime percentage to ensure your site is always available.
- Speed: Fast-loading websites improve the user experience and help with search engine rankings.
- Scalability: Choose a hosting plan that can handle increased traffic as your business grows.
- Security: Select a plan that includes SSL certificates, malware protection and regular backups.
Bluehost provides multiple tiers of hosting options that can provide you with a secure and fast-loading website at affordable prices.
Connecting your domain and hosting
Once you’ve registered your domain and signed up for a hosting plan, the next step is connecting the two. This process involves pointing your domain to your hosting provider’s servers.
How to connect domain and hosting:
- Log in to your hosting provider’s dashboard.
- Find the domain management or DNS settings section.
- Enter your hosting provider’s nameservers (provided upon registration).
This setup ensures your domain directs visitors to your website’s content. Your hosting provider will typically offer clear, step-by-step instructions to complete this process.
Setting up hosting and a domain might seem technical, but Bluehost makes it easy for beginners. Our all-in-one solution streamlines the entire process, from domain registration to hosting setup, so you can focus on building your roofing website.
If you encounter any issues, our customer support team is available around the clock via phone, chat or email. Whether it’s a technical question or guidance on setup, our experts are ready to help.
Step 3: Customize your website design
Customizing your website design is one of the most rewarding steps in creating your roofing company website. It’s your opportunity to craft a site that reflects your brand, engages visitors and showcases your expertise. A well-designed website doesn’t just look professional—it builds trust and encourages potential clients to reach out.
Choose a roofing-specific theme
Your website’s theme sets the foundation for its overall look and functionality. The theme should highlight your services, projects and contact details.
What to look for in a roofing theme:
- Visual appeal: Choose layouts that emphasize high-quality images of your roofing projects, such as galleries or sliders.
- Customizable features: Select a theme that lets you adjust colors, fonts and layouts to align with your brand.
- Service-oriented tools: Look for themes that include features like contact forms, service area maps and project galleries.
Add your branding
Branding makes your website unique and recognizable. Consistently incorporating your logo, colors and fonts across the site reinforces your identity and leaves a lasting impression.
Branding tips:
- Logo placement: Position your logo prominently, such as in the header and footer of your site, so it’s visible on every page.
- Color palette: Use colors that represent your brand. For roofing companies, tones like blues, grays and whites often evoke trust and professionalism.
- Typography: Choose clean, readable fonts for headings and body text. Consistent typography enhances readability and visual appeal.
Focus on a user-friendly layout
A great website is not just attractive—it’s functional and easy to navigate.
Key elements of a user-friendly layout:
- Highlight services: Use the homepage to direct visitors to your core offerings, like roof inspections, repairs or installations.
- Call-to-action buttons: Include buttons like ‘Get a Free Estimate’ or ‘Contact Us’ in prominent locations to drive engagement.
- Mobile responsiveness: Ensure your website adapts seamlessly to smartphones and tablets, as many clients will browse from mobile devices.
Showcase your work visually
Your roofing portfolio is one of your greatest assets. Use your website to highlight your expertise with high-quality visuals of completed projects.
Ideas for showcasing work:
- Include a gallery page with before-and-after photos.
- Organize images by project type (e.g., residential roofs, commercial roofs or repairs).
- Use video walkthroughs to showcase your process and craftsmanship.
Test and tweak
After customizing your design, thoroughly test your site to ensure everything works smoothly.
Testing checklist:
- Confirm all links and buttons are functional.
- Check that pages load quickly and display correctly on all devices.
- Gather feedback from friends, colleagues or customers to refine the design and user experience.
Customizing your website design is about creating a professional, user-friendly space that resonates with clients. By selecting a roofing-specific theme and incorporating your branding, you’ll build a site that stands out and drives leads.
Simplify your website design with WonderSuite
Even if you’re not a design expert, Bluehost’s WonderSuite makes customizing your roofing website easy and stress-free.
Key features of WonderSuite:
- Step-by-Step guidance
WonderSuite walks you through the customization process, from selecting a theme to adding your branding.
- Smart theme recommendations
Unsure which theme to pick? WonderSuite suggests roofing website templates with layouts optimized for showcasing your services and contact information.
- Streamlined branding integration
Easily upload your logo, choose your brand’s color palette and apply consistent fonts across your site for a cohesive look.
- Customizable layouts
Use drag-and-drop tools to rearrange sections, add images and create engaging elements like project galleries or service descriptions.
- Beginner-friendly interface
WonderSuite’s intuitive design ensures even first-time users can confidently create a polished and professional website.
With WonderSuite, we eliminate guesswork, giving you the tools to build a roofing website that reflects your expertise and attracts clients.
Step 4: Create content for your roofing website
Content is the foundation of a successful roofing website. It transforms a basic site into a compelling online presence that resonates with your audience and drives engagement. Clear, informative and engaging text ensures visitors understand your value and are motivated to take action.
Key content areas to focus on:
Home page
Introduce your roofing company, emphasizing your unique selling points. Address common client concerns, such as reliability, quality or affordability. Use the space to highlight core services, like roof repairs, installations and inspections. Also include a strong call to action like ‘Get Your Free Estimate Today’.
Service descriptions
Detail each service you offer, explaining the benefits and how they solve client problems. For example, highlight how routine inspections extend roof lifespan or how durable materials protect homes from harsh weather. Use simple, relatable language to connect with clients and include visuals to illustrate your work.
Testimonials and case studies
Build trust by featuring client feedback and showcasing successful projects. Include quotes, before-and-after images or short case studies to demonstrate your expertise and reliability. Positive reviews reassure visitors that they’re making the right choice by contacting you.
Calls to action
Guide visitors toward the next step with clear calls to action (CTAs). Use phrases like:
- Schedule Your Free Roof Inspection.
- Contact Us for a Quote.
- Learn More About Our Services.
Step 5: Optimize for local SEO
Local SEO ensures your roofing website is visible to potential clients in your area. Optimizing for location-based searches connects you with homeowners and businesses actively seeking your services.
Steps to optimize for local SEO:
1. Use location-specific keywords
Incorporate your city, town or region into your website’s content, titles and meta descriptions. For example, use phrases like “roofing contractor in [City]” or “roof repair services near [Region].”
2. Claim your google business profile
A verified Google Business Profile will boost your visibility in local searches and maps. Include your website URL, contact details and service areas to make it easy for clients to find and contact you.
3. Build local backlinks
Partner with local directories, suppliers or community websites to link back to your roofing site. This improves your authority and helps your website rank higher in search results.
4. Encourage customer reviews
Ask satisfied clients to leave reviews on Google and other platforms. Positive reviews not only boost your credibility but also improve your local SEO rankings.
Step 6: Test your website
Before going live, ensure your website is polished, functional and ready to impress visitors.
Testing checklist:
1. Page links
Verify that all internal and external links work correctly. Fix broken links to avoid frustrating visitors and damaging your SEO.
2. Mobile responsiveness
Test your website on smartphones, tablets and desktops. Ensure the layout, images and navigation adapt seamlessly to different screen sizes.
3. Speed optimization
Fast-loading pages are essential for retaining visitors. Use performance plugins to compress images, cache pages and reduce load times.
4. Functional forms and CTAs
Test all contact forms, CTAs and interactive features to ensure they work as intended.
5. Proofread content
Check for spelling, grammar and formatting errors to maintain a professional image.
Step 7: Launch your website
Once your website passes all tests, it’s time to launch! Share your new site through:
- Local directories like Yelp or Angi.
- Social media platforms like Facebook and Instagram.
- Email campaigns announcing your services.
- Paid advertising to attract immediate traffic.
By following these steps, you’ll create a roofing company website that not only looks professional but also attracts clients. Whether you’re a beginner or looking to enhance an existing site, this guide will set you on the path to success.
Step 8: Market your service
Your website should complement your broader marketing efforts to maximize visibility and lead generation.
Key marketing strategies to consider:
1. PPC campaigns
Use pay-per-click (PPC) advertising, such as Google Ads, to target people searching for roofing services in your area. Focus on keywords like ‘emergency roof repair near me’ to capture high-intent traffic.
2. Email marketing
Send newsletters with promotions, updates or seasonal tips to keep clients engaged. For example, share advice on preparing roofs for winter or offer discounts on inspections after storms.
3. Social media integration
Connect your website to your social media profiles. Share blog posts, project updates and client testimonials to drive traffic back to your site and engage with your audience.
4. Analytics tools
Track website performance using tools like Google Analytics. Monitor traffic, user behavior and conversion rates to refine your marketing strategy.
5. Digital marketing services
Hire digital marketing agencies if you do not want to focus entirely on your business instead of marketing. Bluehost offers expert guidance to help you manage PPC campaigns, SEO and email marketing effectively. Our support will streamline your marketing efforts and ensure your website attracts and converts more leads.
Final thoughts
Creating a roofing company website doesn’t have to be overwhelming. With Bluehost you gain access to a complete toolkit to build a website that showcases your professionalism, expertise and services. Our user-friendly tools like WonderSuite to take the guesswork out of designing and customizing your site.
Whether you’re starting from scratch or revamping your online presence, we make the process straightforward and stress-free. Visit Bluehost to get started with your professional roofing website today
FAQs
The most profitable roofing services often include high-value projects such as roof replacements, large-scale installations and commercial roofing contracts. These jobs typically have higher margins due to the scale of work and the premium materials involved.
Ongoing maintenance plans, like annual roof inspections or gutter cleaning services, also generate steady, recurring revenue. Specialized services such as energy-efficient roofing installations, green roofs or storm damage repairs can help target niche markets willing to pay for expertise and innovative solutions.
Marketing your roofing business starts with a strong online presence and a professional website is key to showcasing your work and services. Beyond that, you can drive more leads with PPC advertising, running Google Ads targeting local searches like “roofers near me.” Social media marketing helps by sharing project photos, testimonials and tips on platforms like Facebook and Instagram. Networking and referrals can bring in new clients through partnerships with real estate agents and contractors. Finally, email campaigns keep customers engaged with seasonal roofing advice, promotions and updates.
A website is essential for growing your roofing business in today’s digital world. It acts as your 24/7 storefront, helping you attract local clients through SEO. Build credibility with testimonials and certifications, streamline communication with contact forms and live chat and showcase your work with project galleries. Without a professional website, you risk losing potential customers to competitors with a stronger online presence.
Not at all! With Bluehost’s easy website solution, building a professional website is straightforward, even for beginners. Bluehost’s WonderSuite guides you step-by-step through the setup process, from choosing a theme to customizing your branding and adding essential features.
Showcasing your service area is key to attracting local clients. Use a service area plugin to display an interactive coverage map and list the neighborhoods, cities or regions you serve on your homepage and contact page. Optimize your content with location-specific keywords to boost local SEO. Adding a simple line like ‘Providing professional roofing services in [City, State] and surrounding areas’ in key sections helps potential clients know if they’re within your reach while improving search visibility.
Driving traffic to your roofing website requires a mix of SEO, advertising and engagement strategies. Optimize your content with location-specific keywords like “roof repair in [City]” to improve search rankings. Run targeted Google Ads to capture potential customers actively searching for roofing services. Leverage social media by sharing project photos, blog posts and customer success stories on platforms like Instagram and Facebook. Engage your audience with email campaigns featuring seasonal tips, promotions and updates. Finally, list your business on Google Business Profile, Yelp and Angi to enhance local visibility. Together, these tactics help attract more visitors and generate leads.
