A “Contact” page is probably one of the most overlooked pages on a website. After all, it’s the homepage and product page that people will see first, right? And for sure it feels more fun, more exciting to work on the homepage or product page of your business. However, you’re missing out on a great opportunity to get in touch with your potential customers if you neglect your contact page. To create an amazing website, the quality of pages such as “Contact” should equally match your homepage. And this is especially true for small businesses. In this post, we’ll go through the various elements a contact page should have. Then you’ll learn how to create an awesome contact page in WordPress.
Why do you even need a contact page?
It’s very straightforward – the contact page is for people to reach out to you. Maybe they have questions about your product features, your delivery? Or they might need help with something? Or sometimes they even want to compliment you or say thank you to your business. Whatever the reason is, they need to find your information to contact you.
Visitors can interact with you and your brand through all the social media and communication channels you offer. You can talk directly to them through such channels too, but many of those tools operate outside of your WordPress website. At the same time, your social media personnel might not know all the answers visitors need. In some cases, visitors might prefer to contact you personally, and giving them a way to do that can lead to new relationships and opportunities.
This is especially important for freelancers, service providers, and small business owners whose business depends on direct contact with potential customers. Showing site visitors how to reach you can establish that there are real individuals behind the website, as well as turn your online space into a channel for two-way communication. And for small businesses, providing good user experiences is what encourages potential customers to do business with you.
What information should you include on your contact page?
Your contact page is unique to your business. Every company does it a bit differently. It can be tempting to just simply provide an email address along with a phone number and be done with it. However, this is exactly the lazy approach you shouldn’t follow.
In general, you can start with a welcome and explain why a visitor should contact you, as well as describe how you can help to solve your visitors’ problems. It doesn’t have to be long, just including a few short sentences will do the job.
Let’s say you make customized wallets for men. At the beginning of your page, you can say “Welcome! Got a question about our wallets? Reach out to us here”. Then you can direct them to use a contact form to communicate with you.
As far as what information you should place here, some information is essential, while some is nice-to-haves. Pick the information that is necessary for your business.
The essential information
1: A welcome message for this page and a call-to-action to invite visitors to contact you.
2: Your business phone number if you have that.
3: Your business email address. You can even include a few email addresses for different purposes, like an address dedicated to feedback and an address dedicated to business customers. One very important point to note is that it’s not obligatory for all businesses to include this information in the contact section. If your business operates at a very small scale, you might find it easier to manage communication via other channels such as social media.
5: Your address if you have a physical store or office. You can also just include your mailbox address instead if you don’t have a physical store.
6: Your business hours. What time do you work? How many days per week? Do you work on holidays as well? Make sure to quickly update your work hours in case there are changes.
7: Link to your social media channels, so visitors know where they can reach you on social.
Other interesting information you should really consider
1: Embed a map into your page, so people can easily see where your business is located.
2: A contact form where people can directly fill in their information (which we will talk more about later).
3: Direct visitors to read your blog by adding a call-to-action and including links to your posts.
4: An explanation on how you deal with contact requests.
5: Some websites even place their customer support information here as well, including live chat.
6: Your trade registration, or other certifications you have. This is to let people know your business is legit. For instance, this can be your Chamber of Commerce registration number.
7: You could even include a short company quote, or company motto when it comes to dealing with customer requests. For instance, you can have a banner at the beginning of the page which states your company motto, and then include a call-to-action to invite visitors to get in touch.
Depending on what your business is about, some of this information may absolutely be essential. For instance, a contact form is an essential element for quite a lot of businesses, but not all. Let’s say you provide house-moving services, then a contact form is probably a must-have. But if you’re a small café owner, then a contact form might be redundant in your case.
What makes a good contact page?
Can you remember how many contact pages you’ve come across that looked outdated while the rest of the website looked nicely polished? Don’t scare your potential customers away by having a mediocre contact page. There’s a very high chance they’re considering doing business with you if they look for your contact. They could still be making up their mind, so assist them in making their decision.
Use this opportunity to move them up your sales funnel, by exchanging communication and providing answers to their questions. You could even impress and motivate people to do business with you if you can utilize your contact page well.
A good contact page should perform its function, as well as leave a good impression on the visitors:
1: There should be call-to-actions that invite visitors to get in touch with you.
2: The contact information should be clear, easy to read, and easy to find. Next to that, visitors should be able to find your contact page with ease. Some good areas to place the “contact” section include the bottom footer, top navigation menu, or side navigation bar.
3: If you do include a contact form, redirect your visitors to a “thank you” page/screen to let them know that you’ve received their information. It’s annoying for your visitors to complete a contact form only to be redirected to a random page, leaving them confused.
4: Media such as images and illustrations are not required here. But have you seen a good contact page without any images? Use brilliant photography and illustrations to stimulate your visitors and add elements of aesthetic to your page. Choose images that express your brand personality and represent what your business is about.
5: Design, design, design! You definitely don’t need to make things complicated because a simple layout can work just fine (you will see that in some examples below). A brilliant page design will always create good impressions on your visitors. It allows your information and media to be nicely displayed, which makes it easier to read. Every piece of information, text, and image should properly scale with each other. Proper scaling is important for mobile users, especially if you do include a contact form.
6: Demonstrate that you’re trying to be helpful in your copywriting and texts. This is another good opportunity to build connections with your visitors, especially for small businesses. Let them know you’re willing to assist and help them.
Why use a contact form in your contact page?
One of the most important reasons to have a contact form is to reduce spam and keep your website secured. You might leave your “naked” email address on the contact page and think only the people who want to contact you would need this information. However, this is far from the truth.
Spammers can quickly pick up those email addresses and add them to their mailing lists. The result: your inbox is flooded with spam, scams, and potential malware. You could even lose your website if you’re not careful with spam emails. A contact form helps to reduce this problem, as your business email is hidden, while visitor’s requests will be generated as emails and sent straight to your inbox.
Not only that, but having a contact form brings other benefits such as:
1: It makes it easy for visitors to contact you directly.
2: These kinds of forms allow you to specify what kind of information you want to collect from visitors, and to let them know exactly what they need to do in order to reach you.
3: It allows you to delegate tasks to the correct person/team. For instance, your colleagues working at customer services will directly get an email when a visitor completes a form. Some businesses even let visitors specify what topic they want to reach out to the companies. This allows the right person/people to give answers, making the communication process faster and more efficient.
4: It makes your website look more professional.
5: It allows your data to be integrated with other useful tools such as email marketing providers.
6: It allows you to keep track of your inquiries. Contact forms are also extremely helpful if your business has a dedicated CRM system.
7: It allows you to automate your email response. If you set up your contact form properly, then it will automatically send response emails to visitors who completed your form, letting them know you’ve got their inquiries.
How to add a contact form in WordPress
Some WordPress themes do allow you to create a dedicated contact page along with a contact form. However, many of these are premium themes, meaning that you would have to pay to use them. You can manually a contact form in WordPress too, but this is definitely not a beginner-friendly approach. You would need some coding knowledge to do things this way.
Instead, you can use a plugin to help set up a contact form. There are plenty of plugins to choose from, each with its own pros and cons. Of course, the paid plugins will give you more freedom and more options to play with. But you can try the free ones to see how they work. In this post, we will be using WPForms, one of the most popular plugins for building contact forms.
To install WPForms, as with any plugin, go to your WordPress backend. In your left sidebar navigation, go to Plugins and Add new. Search for “WPForms” in the search bar and click install. After you’ve installed the plugin, the “Install” button will become “Activate”. You need to activate the plugin before being able to use it, so go ahead and click on the button.
WPForms will appear as an option in your left navigation menu. To create a new form, click on WPForms -> Add new.
There are several simple templates for you to choose from. Once you’ve selected a template, it’s time to customize the fields in your form. Click save when you’re done editing.
To add the form to your contact page, go to your contact page. If you don’t have one already, just create a new page to add your form to and set the slug to “contact” or “contact page”. Click on the + button in your top navigation, then search for WPForms block. Drag that to your page and select the form you’ve just created. There are actually more steps you have to take to set up a proper contact form, which you can find here. After you create your contact form, you should do some tests to see if your form works properly. Here’s how you can do it.
Do play around with the block options to create a nice layout for your contact page. Once you’ve created the page, it’s time to add it to your navigation menu. Go to your WordPress backend, on the left navigation menu, go to Appearances
–> Menu. Select your contact page in the list of pages and add it to your desired menu. Congratulations, you’ve just created your contact page and indexed it on your website!
Some inspiration for your contact page
Below you will see some examples of a good contact page. They all include various elements that make up a good contact page. Use these as inspiration to create yours. And remember, choose the design and information that is suitable for your business and your industry.
Headspace provides courses for people looking to start meditating. Once again, the company color scheme is presented clearly here, along with the company’s mascot. There is a clear list of emails for different contact purposes, which makes it easier for the various stakeholders working with Headspace.
Brandaffair is a creative agency based in Romania. Everything about this contact page screams that the company is in the creative business. Not only is the overall design unique, but also how the company displays its contact form.
Moz provides SEO tools and SEO services for marketers as well as companies. The company contact page has the brand’s color scheme. Instead of placing the contact form here, Moz chooses to include a button that takes visitors to the form, making the page cleaner.
Cutea is a bubble tea shop in the Netherlands. For a small shop owner, your contact page can just be as simple as Cutea’s. Since it is a small shop, the owners decided not to include an email address in this contact section. This is perfectly fine as well, as they may want to only use social media as communication channels.
Final thoughts on how to create a good contact page
Creating a good contact page isn’t a difficult task. It won’t take too much of your time. Don’t neglect your contact section because you’re too focused on other pages of your website. If you want an impressive website, then the quality of every page should match each other.
You just need to make sure to have a brilliant page design and include the essential information for your business here. And if you do include a contact form, make sure to test it well before you implement it. Put some care and attention into your contact page and who knows, you might just receive more calls and emails from potential customers!