How to Automatically Post WordPress Blog to Social Media

In today’s digital-first landscape, the social media platform serves as a crucial destination for distributing content, building brand awareness and connecting with audiences. For businesses, bloggers and content creators using WordPress, sharing social media posts manually can be time-consuming. This is especially true if you are active across multiple digital platforms. Keeping a tab on each of your social media accounts does not leave enough room to carry out important tasks. This is where auto post content comes to play. Automating the process by using plugins designed to post WordPress blogs to social media can significantly streamline your workflow, allowing for consistent, timely updates.

This article will cover the importance of social media for WordPress sites, reasons to share posts automatically and top plugins to make this process efficient. Plus, you’ll find tips to get the most out of automation and handle your multiple accounts efficiently.

Importance of social media posts

Social media posts are a valuable component of any digital strategy, extending your reach and enhancing your brand’s credibility. Sharing blog posts on social media channels automatically brings benefits in four main areas: user engagement, SEO, brand awareness and website traffic.

1. User engagement

Every brand is running after new users to increase their brand value and ROI. Each time you share a blog post on a social media account, you invite interaction, whether it’s a like, comment or share. Social media thrives on engagement, helping to build a loyal audience and nurturing relationships with multiple users. You can also create custom post types for WordPress to match your brand identity.

2. SEO-friendly

While social media posts may not directly impact SEO rankings, they contribute to user engagement and can drive traffic to your WordPress website. These behaviors send positive signals to search engines about your website’s popularity and relevance, indirectly supporting SEO. Everyone knows how important is SEO for your business as it helps Google and other search engines to find you.

3. Brand awareness

By regularly sharing content on different platforms, you stay visible and recognizable to your followers, who may encounter your brand daily. When you auto share WordPress posts on the social media platforms, you maintain this presence without added effort. This reinforces brand recognition and boosts your search engine rankings.

4. Website traffic

When blog content is updated on your social media profiles, it offers another avenue for potential visitors to your site. For businesses, this additional traffic can lead to more conversions, sign-ups and sales, making social media auto posting an essential traffic driver.

Why auto-post WordPress to your social media accounts?

Manually sharing each blog post across various social media networks can be time-consuming and prone to inconsistencies. Auto-posting WordPress content to social media not only saves time but enhances your brand presence and helps reach a broader audience. Here are some core reasons to schedule posts:

1. Brand exposure

When you automatically share, every custom post becomes an opportunity for exposure. Your new and existing content is shared consistently, reaching more people and allowing your brand to maintain a continuous presence across social media platforms.

2. Community building

Regularly posting valuable content on social media fosters a sense of community and loyalty among your followers. When you auto share WordPress posts, it allows you to keep a steady flow of content in your followers’ feeds, nurturing this connection.

3. Better SEO ranking

Increased website traffic resulting from regular shared posts can contribute positively to SEO. When users consistently visit your website through social links, search engines take note of the traffic, potentially boosting your search engine rankings.

4. Saves Time

If you share WordPress posts automatically, it frees up time to focus on other priorities like content creation, audience engagement and business growth. This makes the auto posting social media strategy a vital tool for marketers and website owners. You can also create a social media calendar to stay on top of the game.

You can also automatically tag WordPress posts to make the website user-friendly. Learn more about social media marketing and automatic posting with Bluehost.

Top WordPress plugins to post blogs to social media automatically

To simplify the automation process and schedule posts, several WordPress plugins are available, each designed with unique features. Here’s a breakdown of the top options for automating sharing on major platforms:

1. Jetpack Social

Jetpack Social is part of the Jetpack suite and integrates easily with WordPress site. It connects with popular platforms like Facebook, Twitter and LinkedIn, allowing users to schedule and automate posts directly from the WordPress dashboard. You can also improve the WordPress analytic gaps with Jetpack Social.

Key Features:

• Part of the comprehensive Jetpack suite, Jetpack Social offers easy integration with WordPress site and popular social platforms.
• Supports major networks like Facebook, Twitter and LinkedIn.
• Enables users to schedule posts and preview them before sharing.

Best Use Cases:

• Ideal for bloggers and small businesses wanting a straightforward solution integrated directly into their WordPress dashboard.
• Great for users already utilizing other Jetpack tools, as it consolidates multiple functionalities under one roof.

Pros & Cons:

• Pros: Simple integration with WordPress dashboard; reliable with top social platforms; easy-to-use interface.
• Cons: Limited customization options in the free version; requires a Jetpack subscription for advanced features.

Pricing Information:

• Free version available with basic functionality.
• Premium version is available with hosting platforms like Bluehost, unlocking enhanced scheduling and additional social media integrations.

Bluehost provides Jetpack Social plan services so you can automatically publish content and focus on core tasks at hand.

2. Blog2Social

Blog2Social offers extensive customization for anyone understanding how to automatically post WordPress blog to social media. It helps you fine-tune how your custom post types appear. It supports a wide range of platforms, including Twitter, LinkedIn, Instagram and Facebook post options. This makes the plugin a versatile choice for social media automation.

Key Features:

• Supports a broad range of social networks, including Instagram, Facebook, Twitter, LinkedIn and other social channels.
• Provides customization for posts on all social media platforms, allowing users to tailor messaging, image post and hashtag to fit each network’s style.
• Includes an intuitive drag-and-drop scheduling social media calendar.

Best Use Cases:

• Ideal for content creators managing multiple social accounts who want full control over old and new post formats.
• Suitable for WordPress users who prioritize customizability for all social media networks and advanced scheduling options.

Pros & Cons:

• Pros: Wide platform support; customization for each social network; drag-and-drop scheduling website content for social media platforms.
• Cons: Free version limits platform choices and customization options; using paid versions to share WordPress posts can be costly for single users.

Pricing Information:

• Free version to automatically share WordPress posts is available but limited.
• Premium plans begin at a nominal price for startups and go up for agencies or large teams.

3. Revive Old Post

Designed to give older content new life, Revive Old Post can automatically share both new and old posts. This plugin ensures a steady flow of content on social media, keeping your feeds active and engaging.

Key Features:

• Automatically posts on social media to keep the feeds active.
• Customizable post intervals and posting schedules by creating a social media calendar.
• Allows hashtag customization and includes Google Analytics integration for tracking.

Best Use Cases:

• Excellent for users with a significant content archive who want to ensure older website content still receives attention.
• Great for blog-based websites looking to maintain consistently active social media connections.

Pros & Cons:

• Pros: Revives older content; helps maintain active feeds; customizable scheduling.
• Cons: Not ideal for new blogs with limited content; lacks customization options for each platform.

Pricing Information:

• Free version available with basic features to publish posts.
• Premium pricing can be combined with more features like multiple account support and custom scheduling.

4. CoSchedule

CoSchedule is a robust social media scheduling tool to share content effectively and on time. This offers automation alongside an intuitive drag-and-drop calendar. It’s especially useful for larger teams and agencies managing multiple social accounts.

Key Features:

• Robust social media auto post scheduling tool with a drag-and-drop calendar.
• Offers you the flexibility to create templates for consistent branding and message formatting.
• Integrated with Google Analytics for performance tracking.

Best Use Cases:

• Ideal for content teams managing multiple social accounts who need a comprehensive editorial calendar.
• Suited for larger businesses or agencies requiring an all-in-one solution for scheduling, collaboration and tracking.

Pros & Cons:

• Pros: Extensive features for larger teams; collaborative tools for efficient scheduling; high customization.
• Cons: Premium cost may be high for individuals or small businesses; learning curve for new users.

Pricing Information:

• Plans start at a basic level for individual use.
• Team plans with advanced collaboration tools can cost more to share content.

5. MailChimp Social

While traditionally an email marketing tool, MailChimp also offers an option to share posts on social media. You can share and customize posts from your wp admin account to social platforms directly through the MailChimp dashboard. This makes it a unique choice for those already using the service for email marketing.

Key Features:

• Enables users to share WordPress content directly to social platforms via the MailChimp dashboard.
• Supports Facebook, Instagram and Twitter and LinkedIn profile, allowing for multi-channel marketing within one tool.
• Integration with email marketing campaigns for a cohesive digital strategy.

Best Use Cases:

• Ideal for marketers already using MailChimp for email campaigns, as it centralizes social media and email.
• Suitable for brands seeking an integrated approach to email and social media marketing.

Pros & Cons:

• Pros: Centralizes email and social posting; supports multiple platforms; seamless integration with MailChimp campaigns.
• Cons: Limited to MailChimp users; lacks advanced scheduling for larger social teams.

Pricing Information:

• Pricing starts with MailChimp’s free plan, but social features are part of paid plans.

How to automatically post WordPress blog to social media successfully?

Automatically share your posts and take your business to new heights. For optimal results, consider these best practices when setting up your auto-posting strategy:

1. Optimal posting times

Timing can significantly affect the visibility of your posts. Analyzing peak times for each platform and scheduling auto post WordPress to social platforms accordingly can improve engagement and click-through rates.

2. Customizing posts for each platform

Each social media platform has its own format and audience expectations. Tailoring your message, imagery and hashtags for each platform ensures your every original post feels native and appealing to users.

3. Monitoring engagement

Automation of posts shouldn’t mean complete hands-off management. Regularly check engagement metrics like likes, comments and shares to gauge what content resonates with your audience and adjust accordingly.

Common pitfalls and how to fix auto-posting issues

Automation can sometimes lead to minor issues, like broken links or poorly formatted posts. To avoid these common pitfalls:

• Test your setup to ensure links are functioning correctly.
• Use high-quality, platform-specific images to enhance post aesthetics.
• Preview all posts to confirm correct formatting across platforms.

Conclusion

Automating the process of sharing your WordPress blog to social media can be a game-changer for maintaining an active online presence, driving traffic and fostering engagement. Leveraging plugins like Jetpack Social or Blog2Social simplifies this process, allowing you to focus on content creation and community building. With strategic planning and consistent customization, social media auto posts can help your brand achieve new levels of exposure and growth.

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