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The nine-to-five job routine can be monotonous and tiring. Not only are you working at the whim of your employer, but your income, career progression, and work-life balance depend on a job you have little control over.

Entrepreneurship will increase your autonomy in life. By becoming your own boss, you can skip the monotony of nine-to-five jobs.

In 2022, approximately five million entrepreneurs launched their businesses in the United States, according to the U.S. Census Bureau. Despite financial constraints, the number of new businesses continues to rise. With startup costs lower than ever, there’s no better time to start your business.

In this guide, you’ll learn how to become an entrepreneur and start your own business with little to no money required.

The basics of being an entrepreneur

An entrepreneur is an individual who starts a new business in hopes of making a profit. These people are known for their innovation and motivation to provide value to customers.

Besides thinking outside the box, a good entrepreneur is also business-minded — meaning they know how to ma

How to become business-minded

1. Gain relevant knowledge.

2. Develop entrepreneurial qualities.

3. Network with professionals.

4. Hone your analytical skills.

Developing a strategic mindset to become a successful entrepreneur is not straightforward, but these four points are a great starting point. Consider them in more detail below.

Gain relevant knowledge

You must have a solid understanding of how your industry works. Additionally, acquire a general knowledge of accounting, marketing and management. Consistently perform market research and refine your expertise through continuous learning.

Develop entrepreneurial qualities

The average entrepreneurial journey is laden with challenges, especially in the early stage. Qualities such as perseverance, adaptability and resilience will help you to develop while navigating obstacles and pursuing business growth.

Network with professionals

By connecting with experts from diverse backgrounds and industries, you can gain valuable insights and exchange ideas. You’ll come across differing perspectives on business strategies and the latest trends. Attending industry events, joining business associations and using online platforms can open up networking opportunities.

Hone your analytical skills

Learn problem-solving frameworks like root cause analysis, SWOT analysis and decision trees. Incorporating these into your entrepreneurial mindset will help you identify opportunities, optimize processes and address setbacks effectively.

Good entrepreneurs pull from many skill sets and experiences to succeed in business.

How do entrepreneurs make money?

Entrepreneurs make money by identifying people’s needs and wants, creating valuable solutions and efficiently monetizing their ideas, skills and creations.

Selling a product is one of the most common ways to make money. You can sell physical products such as clothing, electronics, furniture and food. You can also sell digital products such as e-books, computer software and online courses.

Similarly, if you have experience in a specific domain, you can convert your skill set into a paid service. These include offline services like event planning, personal training, food catering, photography and repair services. You can also offer digital services like search engine optimization (SEO), web development, dropshipping and online tutoring.

The benefits of being an entrepreneur

There are many good reasons to become an entrepreneur.

Entrepreneurship empowers you to pursue your passion and turn your ideas into reality. Here are five major benefits of becoming an entrepreneur.

You enjoy autonomy

Roughly 28% of Americans become entrepreneurs in 2023 because they want to be their own boss.

Roughly 28% of Americans become entrepreneurs in 2023 because they want to be their own boss.

Entrepreneurship allows you to define your business model, make decisions that resonate with your values and chart your own course.

You get unlimited earning potential

Unlike a salaried job, a business venture has no preset limit on how much you will earn. This financial flexibility is a strong motivator if you’re looking to break free from traditional income constraints and increase your earnings.

You gain flexibility

As an entrepreneur, you can decide when and where to work, especially if you’re running an online business. You can set your own schedule, make your own rules and give yourself some flexibility. For some people, this enhances overall work satisfaction and improves productivity.

You pursue your passion

Entrepreneurship allows you to pursue your passion even if its associated job market is slim or highly contested. When you’re self-employed, you can do what you love daily for the rest of your life; for every interest, there’s a connected business opportunity.

If you enjoy gardening, you can launch a gardening business to design and maintain indoor gardens for homeowners. Or, if you’ve been decorating offices for friends, open your corporate interior design services to the public.

You handpick team members

61.7 million American residents are employed by small business owners. As the entrepreneur, you’ll handpick the people you work with. It’s a privilege to choose team members who share your vision and enthusiasm for your business, and to have endless options for workers who are good at what they do.

How to become an entrepreneur

1. . Pick your business niche and idea.

2. Identify your target customer.

3. Create your business plan.

4. Find cost-effective ways to perform business tasks.

5. Develop a free marketing plan.

6. Raise funds to kickstart the business.

The following six-step tutorial teaches you how to become an entrepreneur while spending little to no money. Your successful business venture starts here:

Step 1: Pick your business niche and idea

Identifying a profitable business niche and idea is crucial for any aspiring entrepreneur. It ensures you invest your time, resources and efforts in areas where there is genuine market demand.

Here’s how to identify a profitable business idea.

Find your passion

Make a list of 10 products and services that genuinely ignite your enthusiasm. For example, if you’re a fitness enthusiast, you may be inspired by the idea of personal training services, a weight loss seminar, or a muscle-building supplement.

Find a problem to solve

Narrow down your options by focusing on a specific need you can solve for a particular group of people. For instance, many people love makeup and skincare products but are concerned it’s bad for the environment. Selling eco-friendly products would address their needs.

One way to find new business ideas is to search forums such as Reddit and Quora to see common concerns, problems, and annoyances people are facing.

Conduct competitor research

Research products and services within your niche and evaluate their earning potential. Tools like ClickBank provide valuable insights about hot-selling products and popular price points. This will help you make an informed decision based on what’s working for other entrepreneurs.

Test your idea

Determine if there’s actually a demand for the products you want to sell. You can test your idea by creating a prototype or minimum viable product (MVP) and having a limited audience try it out.

For example, publish a free online course, hand out free samples, or offer a free trial for your service. See whether it attracts any interest or whether you need to tweak your approach.

Step 2: Identify your target customer

You can identify your target customers by collecting relevant information about them through a combination of the methods below.

Social media monitoring

Tools like Sprout Social and BuzzSumo keep you updated on the preferences and pain points of your target market. This provides valuable data about your potential customer’s needs and expectations.

Online surveys

Gain insights into your niche by creating online surveys using tools like SurveyMonkey and Typeform. These surveys help you understand the thought processes and purchase behavior of your target market.

Competitor analysis

Analyze your competitors’ customer base. Observe how rival brands interact with their audiences. The goal is to identify gaps in their offerings and capitalize on their weaknesses to fulfill overlooked consumer needs.

When it comes to competitor analysis, frameworks like SWOT and tools like Ahrefs can unlock a myriad of useful insights.

Step 3: Create your business plan

The anatomy of a comprehensive business plan.

Creating a comprehensive business plan is vital to your success as an entrepreneur. Your business plan should outline your short-term and long-term goals, key opportunities, values and budgets, as well as steps you’ll take to achieve them.

Here are five key components of a business plan.

Product description

Here’s where you extensively write about your offerings. Explain the product or service you offer and the problem it solves. Next, showcase the unique features and benefits that set your business apart from competitors.

Operational plan

This section outlines the day-to-day operations of your business. Begin by describing your business entity’s structure and each team member’s roles. Next, write about your production processes, supply chain management, distribution channels and any strategic partnerships you’ve established.

Market analysis

Explain relevant market trends and competitors. Here, you define your target audience and outline their characteristics, preferences and pain points. A comprehensive market analysis helps you position your business as an authority in your niche and tailor your offerings to meet specific needs.

Financial statements

This section is for financial projections that provide insights into your business’s financial health and growth potential. Begin by determining startup costs and initial investment requirements.

Next, create projected cash flow statements, balance sheets and income statements for a specific period of time. The first three years are a good starting point.

Include different scenarios to reflect various business outcomes. These scenarios show how your business would fare in the best, worst and average circumstances.

Executive summary

This concise section captures the essence of your business plan, including your mission, target market, unique value proposition and long-term goals.

While an executive summary usually appears at the beginning of your business plan, it’s often beneficial to wait and write it after you’ve crafted other sections.

Step 4: Find cost-effective ways to perform business tasks

Since you’re learning how to become an entrepreneur while spending little to no money, there’s nothing more relevant than affordable or free ways to complete business tasks. The following ideas will interest you.

Web hosting

Since an online presence increases your potential customer base, a website is essential for every business.

With Bluehost’s Choice Plus plan, you get shared hosting plus a free domain name and SSL certificate so you’re immediately capable of going live online. And to make sure your website stays running, you’ll also get malware scans and daily backups.

There are several affordable hosting plans from Bluehost.

Graphic design

Hiring a graphic designer can be costly for startups. This is where a user-friendly tool such as Canva comes in.

The free graphic design app enables you to create engaging and visually appealing marketing materials, such as flyers, logos, business cards and social media graphics. Use Canva to make content, branding and advertisements.

Product demos

Potential buyers will want to see your service or new product in action before deciding. Consider creating explainer videos with Loom, which lets you create accessible video messages that convey concepts clearly and quickly.

Step 5: Develop a free marketing plan

You can promote your business without spending money on ads. Consider including the following free marketing strategies in your plan.

Social media marketing

Social media is a budget-friendly channel to expand your reach and engage with potential customers. Establish your business profiles on platforms such as Facebook, Instagram, Twitter and LinkedIn. These platforms are free to use, so you can take advantage of social media marketing with little to no money.

Based on business type, you can prioritize one platform over another. For example, Facebook is best for traditional businesses (e.g., restaurants) that are looking to target a broad local audience and engage with customers through user reviews, posts and event updates. Instagram is ideal for visual-centric industries like travel, beauty and fashion. LinkedIn is suitable for B2B businesses looking to post thought leadership content.

Content marketing

Start content marketing by setting up a content calendar and creating blog posts, videos or infographics that address common pain points or questions in your industry. Consistently share valuable content on your website and social media channels.

Viewers will flock to entertaining or informative content; that’s when you gently display your knowledge and solutions, enticing them to become new customers.

Search engine optimization

SEO revolves around optimizing your website’s content, structure and technical aspects to boost its visibility on search engine results pages (SERPs).

With SEO, you can increase your visibility to people actively searching for a solution. For instance, a Miami-based plumbing service should incorporate the keyword “plumber in Miami” throughout its website to attract locals searching online for that phrase.

Step 6: Raise funds to kickstart the business

No matter what business you’re starting, you’ll benefit from a startup fund. Here are funding sources to consider if you’re short on cash.


Platforms like Kickstarter offer an innovative way to raise funds for your business. By presenting your idea to an online audience, you can attract individuals who resonate with your vision and are willing to contribute financially.

Plus, when people invest in your venture through crowdfunding, it confirms genuine interest in your product or service.

Bank loans

Approaching local banks or credit unions for small business loans is the traditional method of funding your startup. These institutions offer specialized startup loans with lower interest rates and longer repayment plans, providing the capital you need for initial setup, inventory purchase and operational expenses.

Venture capitalists and angel investors

If your business idea demonstrates significant growth potential and scalability, angel investors and venture capitalists will consider funding you in exchange for partial ownership or some of the profits.

Potential investors look for promising startups that align with their investment strategy and vision. Find investors by attending industry conferences and networking events, or use online platforms like Crunchbase.

Final thoughts: How to become an entrepreneur

Now you can take control of your work life since you understand how to become an entrepreneur. This guide provides a practical roadmap to help you make money as a new entrepreneur, especially if you don’t have a huge startup fund.

If you want a beautiful, responsive website designed for you, consider Bluehost’s web design and digital marketing services. You’ll also enjoy a dedicated SEO team working to improve your visibility on Google, Bing and Yahoo.

How to become an entrepreneur: FAQs

Can anyone be an entrepreneur?

While anyone can become an entrepreneur, not everyone will thrive as one. Entrepreneurship involves calculated risks, tenacity and problem-solving. Successful entrepreneurs are often innovative, ambitious, goal-oriented and courageous.

How can I be successful in business?

Success in business often involves a combination of factors, including a solid business plan, determination, adaptability, a strong focus on customer needs, effective marketing and financial management. Building a strong network and learning from failures is also key to long-term success.

What is the cheapest and most profitable business to start?

The cheapest and most profitable business to start varies based on your skills, resources and current market conditions. Some low-cost and potentially profitable options include content creation, consulting and dropshipping.

  • Devin Sears

    Devin is a Senior Event Marketing Manager for the Bluehost brand. He is our brand steward for all things Bluehost and WordPress. You'll always see him supporting Bluehost at WordCamps around the world!

    Brigham Young University
    Previous Experience
    Social Media, Customer Experience, Field Marketing, Sponsorships, Event Coordinator
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