How to Make an SEO-Friendly Website: Boost Rankings in 2025

After spending months building a well-designed, SEO-friendly website, only to realize it’s not showing up on Google, can be incredibly frustrating. In 2025, having a visually appealing website is no longer enough, if your site isn’t optimized for search engines, it risks being virtually invisible online. 

With search algorithms evolving constantly, securing a spot on the first page requires more than just quality content. Google now prioritizes user experience, mobile responsiveness, fast loading speeds and AI-powered search behavior. Without a solid SEO strategy, businesses risk losing valuable traffic, leads and sales to competitors who are optimizing more effectively. 

Whether you’re running a business, launching a startup or building a personal blog, an SEO-friendly website is crucial for achieving online success. This guide will explore the latest SEO strategies to help you improve your search rankings, attract more visitors and maintain a competitive edge in 2025. Ready to make your website one that Google favors most? 

Let’s get started! 

Why having an SEO friendly website is important

Implementing SEO strategies right from the beginning when creating a website can lead to significant benefits, including: 

• More trust and credibility: Websites that show up higher in search results are seen as more reliable. When users notice your website at the top, they tend to trust your brand more, which helps improve your online reputation and ensures an improved user experience. 
• Better user experience: Search engines like Google prefer websites that provide a smooth user experience. A site made for SEO loads faster works better on mobile and is easy to use. All of this creates more satisfied users who spend more time on your website.  
• Affordable growth: Unlike paid ads that require a lot of spending, SEO gives lasting benefits. By improving your content and website design, you can attract visitors without always paying for ads. This makes it a smart way to gain leads and grow your business.  
• Better search rankings and more traffic: Websites that work well for SEO tend to rank higher in search results, leading to more visitors. Studies show that the top search result gets almost 32% of all clicks. A well-optimized website can really increase your reach and engagement.  

Neglecting SEO means missing out on making your website an important online tool. To improve your online presence and ensure long-term growth, you need to focus on search engine optimization. This is a key part of your digital marketing plans.

How to make an SEO friendly website in 2025 

Creating an SEO-friendly website is an ongoing process, as search engine algorithms are constantly evolving. Additionally, achieving higher rankings takes time and consistent effort. 

Choose your domain name carefully

Selecting the right domain name is essential for your online presence. It should be simple, memorable and keyword-rich to enhance SEO and brand recognition. Avoid complex words, numbers or hyphens. Choosing the right domain extension is important while .com is popular, Bluehost offers various options like .net and .org to suit your brand.   

Before registering, use Bluehost to find a domain name that suits your brand and helps you avoid legal issues.  Maintaining brand consistency and security is key. With Bluehost, finding and managing your domain is seamless, laying the foundation for success. 

Select a reputable web hosting provider

A solid web hosting provider is the core of an SEO-friendly website. Your site’s speed, uptime and security play a huge role in search rankings and user experience. That’s why choosing a trusted hosting provider is a must. It ensures your website loads fast, stays online and keeps visitors coming back.  

For WordPress sites, Bluehost Hosting is a fantastic choice. You can host multiple websites, enjoy fast NVMe storage and handle 500 concurrent visitors, making it perfect for up to 200K monthly visits.  

Plus, you get AI-powered site creation tools, a free domain for the first year, free site migration, SSL, Cloudflare CDN with Argo Routing and a Web Application Firewall for top-notch security. Bluehost also provides DDoS protection, daily backups (free for the first year) and 24/7 chat and phone support to keep your site running smoothly. 

With all these features, Bluehost makes hosting simple, secure and optimized for SEO. Even WordPress itself recommends Bluehost, so you know you’re in good hands. 

Create an SEO friendly website design

Your website’s design is about more than just appearance. It is key for SEO page and user experience. A site’s content that is well-organized, works on mobile and loads quickly will keep visitors interested. It also helps search engines index your content more easily. When navigation is smooth, you have a better chance of ranking higher in search results. 

That’s where Bluehost WonderSuite makes things easier, our AI tool helps you build a professional website. You can make a site that is good for search engines without any coding.  

Also, has ready-made templates and easy-to-use design tools and works well with WordPress. WonderSuite makes sure your site runs fast and is easy to find online. This way, you can achieve long-term success. 

Use keywords throughout your content

Creating SEO-friendly content is important for improving your website’s ranking on search engine results pages (SERPs).  

When writing a blog post, strategically incorporate relevant keywords to help search engines understand what your content is. You can find these keywords through thorough keyword research. 

Start by searching for your main keyword on a search engine and this will reveal related terms. For instance, searching for home decor might bring up related keywords like decorative and home. 

To refine your keyword strategy and align with search intent, use tools like Google Trends and SEMrush:  

• Google Trends helps compare different terms and analyze their search popularity over time.  
• SEMrush provides advanced insights, including keyword volume and traffic potential, allowing you to select the best keywords for your content. 

Once you’ve identified your target keywords, integrate them naturally within your content. Avoid forced keyword placement, as it can harm readability and user experience, ultimately lowering your chances of ranking high on SERPs. 

Optimize your content with header tags 

Using header tags correctly is another key strategy for creating an SEO-friendly website, especially when combined with schema markup. These HTML elements structure your content, making it easier for search engines to understand and index your pages. 

Header tags range from <h1> to <h6>, with <h1> and <h2> being the most important for SEO. The <h1> tag typically serves as the main title, while <h2> tags structure key sections. To enhance visibility, incorporate relevant keywords naturally within these headers.  

Once you optimize your <h1> tags, consider adding keywords to other headings where appropriate. Consistently applying this method across your content helps improve search rankings and enhances readability.  

By doing so, search engine crawlers can identify your page’s relevance to specific topics, leading to improved indexing and higher rankings on SERPs. This increases your chances of reaching the right audience. 

Also read: SEO Fundamentals 

Have a clean URL structure

A well-structured URL is crucial for an SEO-friendly website. It should be simple, easy to read and relevant to the page’s content.  

Search engines rely on URLs to crawl and index web pages, so optimizing them helps improve your site’s visibility. To achieve this, include your target keyword in the URL.  

For example, a page about SEO-friendly website design could have a URL like:  

www.[example].com/seo-friendly-design 

Avoid long, complex URLs with unnecessary numbers or query strings, such as:

/top-10-seo-web-design-in-2025-for-top-professionals  

A clean and concise URL structure allows search engines to index your pages more efficiently, improving your rankings and making your site easier for users to navigate. 

Also read: Easy Ways to Redirect a URL Using WordPress 

Use keyword-rich anchor text in your links 

Anchor text is the clickable words in a hyperlink. These words take users to another page or part of a website. When you use SEO-friendly anchor text, it helps search engines understand the content better. This can improve rankings.  

When creating anchor text, look for keywords that fit your website and the linked content. Pick words or phrases that clearly show what the page is about. For example, if you link to an article about SEO tips, use text like “Learn SEO tips” or “SEO strategies.” Avoid using general terms like “Click here.”  

Make sure your anchor text relates well to the page you are linking to. This helps search engines to understand what your page is about. However, don’t use too many keywords. Using a lot of keywords in anchor text can hurt your site’s SEO. 

Make sure the website is mobile-friendly 

To make your website better for SEO, you need more than just good content. A design that works well on mobile devices is important too.  

By mid-2024, mobile users accounted for nearly 63.4% of global website traffic… search engines like Google focus on mobile friendliness when ranking websites.  

To improve UI/UX and SEO performance, make sure your website loads fast and smoothly on mobile devices. A responsive design is key, it helps your site adjust easily to various screen sizes.  

Most modern WordPress themes and website builders have mobile-friendly features already included.  

To check if your site works well on mobile, use tools like Google’s Mobile-Friendly Test. This will help you see if it meets the current standards. 

Also read: How to Create a Website on WordPress 

Optimize images 

Optimizing images is a good way to improve your website’s visibility on search engines. If you follow some key steps, you can make sure your images help your SEO performance.  

Start by giving each image a clear file name with helpful keywords. This is a great way to help search engines know what the image is about. It can increase the chances of the image showing up in search results. 

Next, make image file sizes smaller before you upload them to your website. Big images can make your site slow, which can hurt your SEO. Use tools like Smush or EWWW Image Optimizer for WordPress to help make file sizes smaller while keeping good quality. 

Additionally, always add an alt tag for each image. Alt text is a reminder in HTML that tells what the image shows. It appears if the image does not load. This helps people with disabilities, including those who use screen readers and also helps search engines know what your pictures mean. 

Consider adding short captions under images. Captions give more context and improve user experience and engagement. 

Make sure your web pages load fast 

Website speed matters a lot for user experience and SEO, especially concerning Core Web Vitals. Search engines prefer sites that load fast. In contrast, slow websites can lead to lower rankings, as page speed is a crucial ranking factor, unhappy users and issues with indexing. 

To make your site load faster, consider these ways to improve it:  

• Make server response time faster: Reduce HTTP requests and break down server tasks.  
• Get smaller images and media files: Use tools to maintain high quality while reducing file sizes.  
• Turn on browser caching: Store common files on users’ browsers to help speed up load times.  
• Use a Content Delivery Network (CDN): Share standard content on many servers worldwide for faster access.  
• Get a better hosting plan: A reliable hosting provider with high bandwidth can improve your performance.  

Bluehost offers 100% uptime and unmetered bandwidth to ensure faster website loading speeds. You can also use tools like Google Page Speed Insights to see how your site is performing and gives you advice to improve it even more. 

Use social media to promote your content 

Promoting your content on social media is a good way to get more attention and help your SEO. A strong social presence can help you reach more people, create backlinks and boost your search engine rankings.  

To get the best results, focus on the right platforms for your area. Knowing where your audience spends time helps you work better. For example, platforms like Pinterest and Instagram might not bring a lot of traffic to other websites, but they are very good for content that is about visuals, like fashion and food.  

Also, include referral links and clear calls to action (CTAs) in your profile and posts. Good CTAs make people want to engage and bring more visitors to your website. This helps to improve both traffic and SEO performance. 

Use Google tools

Looking at key website numbers is very important for creating a good SEO-friendly website. Google gives free tools like Google Search Console and Google Analytics. These tools help website owners see how their sites are doing, send their sites for indexing and make their presence better in search results.  

Google Search Console helps you check how well your website performs in search results and improve your website’s visibility. It shows you details about organic traffic, keyword rankings and how Google views your content. It can also spot problems like indexing issues, duplicate content, broken links and incorrect meta tags. This helps you fix mistakes that might harm your SEO. 

While Google Analytics is not an SEO tool, it provides helpful data on user behavior, bounce rates and how well pages work. Understanding these numbers helps you see where you can improve and make the user experience better. This can help boost your SEO rankings in an indirect way.  

By using these tools, you can get helpful information to make your plan better. You can help your website rank higher in search engines. This way, your website will be completely ready to succeed.

Clean up and organize the site code 

As your website gets bigger, its code can get messy. This can cause it to run slower and make it hard for search engines to index. Cleaning and organizing your code regularly help it work well, loads faster and boosts your website’s SEO performance. 

Optimized code helps search engines read and list your site better. This means your site will be more visible in search results.  

Websites usually use HTML, CSS and JavaScript. Each of these needs a clear plan for how to organize them. To make this easier, you can use tools like Dirty Markup, HTML Cleaner and JS Beautifier. These tools help you format and clean your code. This will make it easier to read and work better.  

By keeping your code clean and simple, you improve site performance, user experience and search engine rankings. 

Add internal links

Internal linking means adding links in your text that lead visitors to other important pages on your website. This method helps search engines see how your site is set up. It also makes it easier for users to navigate and improves your SEO. 

You can include internal links in text, pictures or buttons and make sure they fit well in the content. When you add links, focus on how relevant they are for discovering new pages. This means linking related pages to improve the reader’s experience and help with indexing. 

A well-structured internal linking strategy can:  

• Get more people interested by helping visitors look at more pages.  
• Lower bounce rates by showing users content that matters.  
• Make page authority better because linked pages share ranking strength. 

However, do not overdo linking. Too many links can make the content messy and hard to read. To link properly, Yoast SEO can give you useful tips and ideas. 

Optimize the title tags and meta descriptions 

Title tags and meta descriptions are important parts of HTML. They help search engines and users get a quick look at what your page is about. The title tag shows up as a clickable title in search results. The meta description gives a short overview of the page’s content.  

Title tag optimization  

• Add your focus keyword to match what people are searching for.  
• Limit the title to 50-60 characters so it shows up well in search results.  
• Create an engaging title to boost click-through rates.  

Meta description optimization  

• Write a short and interesting summary of your content that provides relevant information.  
• Keep it between 155 and 160 characters to be fully seen in search results.  
• Use specific long phrases naturally to boost SEO.  
• Show the value of your content, which must get more clicks. 

A good title tag and meta description can boost search visibility. They help keep users interested and bring more visitors to your website. 

Use images and videos to enhance the content 

Incorporating pictures and videos as visual elements can greatly improve how people connect with content. This makes it more informative and interesting to read. Graphs, charts and infographics present information clearly, which helps with understanding.  

Images and videos do more than just looking good. They help with SEO too. When media files are optimized, they can show up more in Google’s image and video searches. This can help more people see your content and click on it.  

Also, good media can help your content be shown as a rich snippet. This can improve where your content ranks in search results.  

Best practices for optimizing images and videos  

• Make file sizes smaller to keep page load times faster.  
• Use helpful alt text to assist search engines in understanding media content.  
• Pick good visuals that go well with your content.  

For WordPress users, plugins like Optimole and Imagify can make media optimization easier. They help keep your site looking good without slowing it down. 

Also read: Best Image Size for Websites 

Update your content regularly 

Regularly updating your content is a good SEO strategy, it helps keep your website fresh and interesting. Creating new content is important, but updating old posts can also help your SEO and bring in more visitors.  

Finding a good balance between creating new content and updating old content is important. This way, your audience can find current and helpful information. It can make them want to come back and might bring in new readers too.  

To keep the audience interested, focus on current trends and useful topics when you update old posts. Also, ensure your content is helpful and provides valuable information. Good, high-quality content builds trust and credibility for your brand. 

Final thoughts 

Search engine optimization (SEO) is an important part of any digital marketing plan, especially when considering SEO web design. A website that is optimized well can build brand trust, enhance user satisfaction while reducing marketing costs. It can also bring in more organic traffic. 

A good SEO strategy needs several techniques, including technical SEO. Here are five important things to pay attention to:  

• Use keywords wisely throughout your content.  
• Choose a mobile-friendly design to improve access.  
• Make your website load faster for better use.  
• Use free Google tools for helpful information.  
• Make your content new by updating it often.  

SEO needs time and effort, but it is a good investment in the long run. To get the best results, check your website’s SEO performance often. Adjust your strategy based on what you find. 

Want to rank higher on Google? Bluehost WordPress Hosting helps you get there with 100% uptime, unmetered bandwidth and built-in SEO tools. Start optimizing your website today. 

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