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When starting an online business, one of the most vital decisions you’ll encounter is whether to buy a .com domain name. The .com extension stands out as the most trusted and recognized choice, with over 233 million registered domains attesting to its enduring credibility and professionalism.  

However, the journey to securing the perfect .com domain name can be unexpectedly challenging. You might enthusiastically brainstorm ideas, only to discover that your top choices are taken or come with steep price tags.  

This often leads to a crucial question: do I need a .com? While other top-level domains (TLDs) are available, many entrepreneurs find that a .com domain not only aligns with their brand vision but also enhances their online credibility.  

Let’s explore why investing in a .com domain name might be the best decision for your business. 

What is a top-level domain? 

A top-level domain (TLD) is the final segment of a web address, coming after the last dot. Familiar examples include .com, .org and .net, with the .com domain name standing out as the most popular and widely recognized. It is typically associated with commercial entities and is often the first choice for businesses aiming to establish an online presence. When you engage in domain registration, you choose from a variety of eligible domains that align with your brand or online purpose. 

Selecting the right TLD is essential for creating a strong online identity. A well-chosen TLD not only enhances your credibility but also makes it easier for customers to find and recognize your business in a crowded digital landscape. The right domain can significantly influence first impressions and customer trust, making it a foundational aspect of your online strategy. 

What is a .com domain? 

A .com domain is a popular type of top-level domain (TLD) that originally stood for “commercial.” While it started out mainly for businesses, today it’s used by everyone—from individuals to nonprofits—looking to establish an online presence. If you’re thinking about buying a .com domain name, you’re in good company; many people wonder, “Do I really need a .com?”  

The truth is, a .com can help you create that perfect domain name that resonates with your audience and builds trust. It’s familiar, recognizable and often the go-to choice for anyone wanting to make a mark on the internet. Plus, having a .com can give you a boost in search visibility, making it easier for people to find you online. 

Key benefits of a .com domain name   

The advantages of securing a .com domain are the following:  

Universal recognition: The .com top-level domain (TLD) is the most recognized domain extension globally, which can lend credibility and confidence to your brand.   

Memorability: Due to its long-standing history, .com domains are typically what people think of first when recalling a website address.   

High resale value: .com domains often prove to be excellent investments. Their value can increase over time, depending on the desired domain name. This potential for appreciation makes them highly sought after in the domain registration market. 

Versatility: Unlike more niche TLDs, a .com can be used effectively by virtually any type of business or personal site.   

Trust factor: A .com domain name is widely recognized and trusted, enhancing your brand’s credibility in the eyes of users. 

Ease of use: A .com domain name is easy to remember and type, making it user-friendly and minimizing access issues. 

Customer expectations: Users often expect a .com domain name as the standard for legitimacy, which can boost their trust in your site. 

Cons to a .com domain   

However, there are also challenges associated with .com domains:   

High competition: The popularity of .com means that finding your desired domain name without modifications can be difficult.   

Higher costs: Due to their demand, .com domains can be more expensive than other TLDs, both in terms of initial purchase and renewal fees.   

Generic association: While versatile, a .com doesn’t specify any particular niche or geographic location, this might be a disadvantage for businesses that want to emphasize a local or specialized identity.   

It’s too commercial: It can be seen as too commercial, leading some users to view the brand as primarily profit-driven rather than focused on genuine engagement. 

Even with a few potential downsides, a .com domain remains a top pick for most online projects and businesses. Its wide recognition and the trust it inspire make it an enduring favorite.  

Who should buy a .com domain?   

Buying a .com domain can be a smart choice for various individuals and businesses. Here are some key groups who should consider it: 

Businesses: Companies, whether small or large, benefit from a .com domain as it’s widely recognized. This extension conveys trust and professionalism to potential customers. 

Entrepreneurs: Starting a new venture? A .com domain helps establish credibility and a strong online presence from the outset. 

E-commerce stores: Online retailers require a .com domain to enhance visibility. This domain extension helps instill trust in customers making purchases. 

Bloggers and content creators: Those building a personal brand can use a .com domain to create a distinct online identity. It helps in monetization efforts and attracting a dedicated audience. 

Nonprofits and charities: Organizations aiming to reach a wider audience benefit from a .com domain’s legitimacy. It helps in building trust with potential donors and supporters. 

Freelancers and professionals: Freelancers can showcase their portfolios effectively with a .com domain. This helps establish a professional image in a competitive market. 

Local businesses: Even local shops benefit from a .com domain to enhance their online presence. It helps them compete effectively in the digital space. 

Established brands expanding online: Brands should secure a .com domain to protect their identity online. This prevents others from using their name, maintaining brand integrity. 

Ultimately, anyone looking to establish a long-lasting and reputable presence on the internet should consider investing in a .com domain name as their first domain. The right domain extensions can make a significant difference in how your brand is perceived. 

How to buy a .com domain name   

Purchasing a .com domain extension at Bluehost is straightforward:   

buy a domain name
  1. Visit our domain name search tool. You need to check first if your chosen domain name isn’t taken before you can proceed with the domain name registration.  
  2. Enter your desired domain name and select .com as the domain extension.   
  3. If your domain name is available, it will be added to your cart. You’ll also notice domain privacy in your cart. A domain privacy protection protects your personal information from the public to prevent identity theft, spam and more.   
  4. Click Proceed.  
  5. You’ll be given a choice to add a hosting plan to your domain. You can either select a plan or proceed with a domain only. When you get a hosting plan, you’ll also get free SSL certificates, along with other perks.   
  6. Follow the on-screen prompts as you go along with your preferred choice.    

After completing your purchase, your .com domain will be registered to your Bluehost account, where you can manage it and your website via our control panel.   

Alternatives to .com domains 

When you’re ready to launch a website, securing a .com domain is often the first thought. It’s the most recognized and trusted of all domain extensions. But what if your ideal .com name is already taken? Or perhaps you want something that better captures your brand’s essence? Luckily, there are plenty of alternatives that can suit your needs just as well. 

One popular option is .net, which is quite versatile and frequently used by tech companies. If you’re focused on social impact, consider a .org domain—it conveys trust and credibility beautifully. 

For businesses with a local focus, country code domains like .uk or .ca can help you connect with your community. The trendy .co extension has also become a go-to for startups. If your site is all about sharing valuable information, a .info domain fits that purpose perfectly. And for e-commerce, .biz is a straightforward choice. 

Niche-specific domain names like .tech, .health or .design let you highlight your industry right in your URL, enhancing your brand’s identity. Creative options like .me or .io add a personal touch, especially for blogs or tech ventures. Ultimately, the right domain extension should resonate with your audience and reflect your brand. 

So should I still choose a .com domain for my business? 

If you’re aiming for a domain that’s recognized and trusted, a .com domain is likely the right choice for you. Yes, it can be a bit tricky to find the perfect one because of its popularity and costs might be higher than other options. However, the advantages of having a .com domain—like boosting your credibility and making it easier for people to find you—are hard to ignore. 

Think about pairing your new .com domain with SSL certificates for added security and a professional email address to strengthen your brand image. These tools not only protect your site but also help you present yourself as a serious business. 

So, don’t wait too long! Secure your desired .com domain before someone else snatches it up. Register your .com domain with Bluehost today and start building an online presence that stands out. Your journey to success starts here! 

FAQs

What is a .com domain name?  

A .com domain is a top-level domain originally intended for commercial entities but is now broadly used by diverse types of websites.  

Is a .com domain legit?  

Yes, a .com domain is a legitimate TLD recognized and regulated by the Internet Corporation for Assigned Names and Numbers (ICANN).  

Why is a .com domain so popular?  

Its popularity stems from its wide acceptance, credibility and ease of recall, making it a preferred choice for many businesses and individuals.  

What are the benefits of a .com domain?  

Key benefits include global recognition, inherent trust, high resale value and versatility across industries.  

What are the cons of a .com domain?  

Potential downsides include high competition for domain names, higher costs and a lack of niche specificity.  

Can I use a professional email with a .com domain? 

Yes! Owning a .com domain allows you to set up a professional email address, enhancing your brand image and building trust. You can also use email forwarding to redirect messages to your personal inbox. For added features, consider integrating your .com domain with Google Workspace or a professional email service. 

  • Devin is a Senior Event Marketing Manager for the Bluehost brand. He is our brand steward for all things Bluehost and WordPress. You'll always see him supporting Bluehost at WordCamps around the world!

  • I write and curate content for Bluehost. I hope this blog post is helpful. Are you looking at creating a blog, website or an online store? Bluehost has something for everyone. Get started today.

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