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Let’s be honest – before finding this blog, how long ago were you scrolling down to any social media apps on your mobile phone? Or have you ever wondered how social media can help your business grow? 

Whether you’re a startup business owner or a well-established enterprise, social media platforms are your ultimate key to reaching your target audience.  

Leveraging social media networks and marketing strategies will help you grow your online presence and survive competitive marketing. 

This blog will closely examine the top 10 social media apps and engaging platforms that will boost your online presence. 

Let’s dive right in! 

How social media apps help grow your online presence 

Social networks are a remarkable tool for businesses of all sizes. The right social media platforms will help you reach a diverse user base and establish your personal brand. In line with social media trends for 2025, leveraging these platforms effectively is more important than ever for business growth. 

Social media networks today play a major role in this digitally transforming era. Over 5.52 billion people worldwide use the internet. Of this, 63.8 percent are social media users. 

Here are a few reasons why social media apps and platforms are critical for growth: 

Brand visibility 

One of the utmost benefits of having a social media platform is the benefit of increased brand visibility.  

Today, social media marketing managers understand the importance of promoting on social networks. 

The top social media platforms, like Instagram and TikTok, offer numerous ways for a business to communicate and establish solid visual storytelling. 

This aligns with social media trends for 2025, as brands strive to create more personalized and engaging content to attract customers. These platforms are powerful for increasing business growth while enhancing visibility. 

Customer engagement 

Customer engagement is a key aspect of any social media marketing strategy.  

Customer engagement can offer your business solid exposure by combining the correct user-generated content with a compelling approach.  

Creating engaging videos, establishing online games and investing in video ads are just a few ways to increase overall customer engagement. 

The various popular social media platforms enable real-time interaction with potential customers. They offer a space to answer questions, share news and promote offers. 

Content distribution 

Customer engagement comes from content distribution and social media apps allow us to do so. Content distribution is important to target monthly active users on social media sites.  

To increase your overall visibility, offering eye-catching content is crucial on any platform, be it a video-sharing platform or a microblogging platform. 

eCommerce social media integration is a major factor here, as businesses can not only distribute content but also drive sales directly through integrated social platforms. 

This, in return, makes your brand more dynamic and interactive

Targeted advertising 

Targeted advertising is another key aspect of enhancing your online presence in 2025.  

Think of a social media space as a virtual playground: you have different audience groups and a whole toolbox.  

The real game-changer? How masterfully you play it. 

A professional networking platform will allow you to perform targeted advertising that will be solely personalized to your brand. 

Furthermore, they offer advanced targeting options, allowing you to reach a specific audience based on location, interests and behavior.  

This increases the relevance and effectiveness of your ads, ensuring that eCommerce social media integration drives higher conversion rates. 

To make targeted advertising even more effective, the Bluehost WordPress Commerce Solution provides advanced tools for content personalization and ad tracking.  

The AI recommendations engine helps tailor product suggestions for specific audience segments based on their interests and behaviors, ensuring your ads hit the mark every time. 

Integration with eCommerce platforms 

Integrating eCommerce platforms is among the most effective techniques to increase your online visibility through social platforms. 

This integration helps companies and businesses to advertise products and services seamlessly. It also helps them manage their online stores in one place, making it easier to connect with potential consumers. 

Once you link your eCommerce store with other social media platforms, you can improve your audience’s shopping experience. 

For example, Bluehost WordPress Commerce Solution makes it easy to manage your social media and your online store.  

With its user-friendly interface, you can update product details, manage inventory and create social media content all from one dashboard. 

Bluehost WordPress Commerce Solution

Bluehost also provides built-in tracking tools, helping you in monitoring how well your social media campaigns are driving sales and traffic. The platform also offers features like AI-powered onboarding to simplify setup and inventory syncing to ensure your product details are always up to date across channels.  

This seamless integration allows businesses to deliver a smoother shopping experience and boost engagement through tailored content strategies 

These tools can assist you in running targeted ads and monitor engagement, ensuring a smooth link between your eCommerce store and social media apps. 

Furthermore, this integration boosts visibility and enhances customer interaction. 

Top 10 social media platforms to boost your online presence  

One of the most significant things to do is to choose a relevant platform to boost the company’s social media presence. This should be based on the product being marketed to increase its overall online presence. 

Each social networking site offers its benefits and serves a diverse range of audience segments. This allows the business owners to customize their marketing strategies to ensure maximum engagement and reach.  

Here are the top 10 social media apps to boost your online presence in 2025. These social media apps will assist you in connecting with a broader audience and strengthening your online visibility. 

TikTok  

TikTok  
  • Year founded: 2016 
  • Active users: 1.1 billion (2024) 
  • Revenue generated: $12.3 billion (2023) 
  • Revenue paid to users: Through creator fund, video views, sponsorships and brand partnerships 
  • Monthly traffic: 1.4 billion visits per month 
  • Content style: Short, creative videos, often set to music, trends and viral challenges 
  • Best for: Viral campaigns, influencer marketing and brand exposure 
  • Key features: In-app video editing, branded effects, TikTok Ads and the ability to engage in viral trends 

TikTok is well-known among the younger audience for its viral trends and short-form video content. TikTok allows businesses to create engaging and creative videos that can quickly gain traction. 

TikTok’s ability to drive viral trends with short-form video content makes it an ideal business platform. This helps them quickly capture the attention of their target audiences.  

Whether you showcase products creatively or participate in trending challenges, TikTok offers ample opportunities for brand exposure. 

Instagram 

Instagram 
  • Year founded: 2010 
  • Active users: 2.5 billion+ (2024) 
  • Revenue generated: $50 billion (2023) 
  • Revenue paid to users: Sponsored posts, affiliate marketing and brand collaborations 
  • Monthly traffic: 6 billion+ monthly visits 
  • Content style: Photos, short videos (Reels), Stories, carousel posts and IGTV 
  • Best for: Visual storytelling, eCommerce and brand-building 
  • Key features: Instagram Shops, Stories, Reels, Influencer collaborations and shoppable posts 

Today, Instagram is one of the most sought-after social media platforms for personal and business use. It is famously known for a visual platform that supports creativity and aesthetic appeal. This makes it a prime tool for businesses in beauty, food and lifestyle. 

Initially, it was limited to being a communication platform and a messaging app that only supports photos. But, in the past few years, it has evolved into becoming a platform that all everything an average user requires. 

Its eCommerce integrations and advanced ad targeting features allow brands to reach the right audience effectively while engaging them through dynamic content formats. 

Facebook 

Facebook 
  • Year founded: 2004 
  • Active users: 3 billion+ (2024) 
  • Revenue generated: $125 billion (2023) 
  • Revenue paid to users: Through ads, sponsored posts and Facebook’s Ad Revenue Share 
  • Monthly traffic: 2.8 billion+ visits per month 
  • Content style: Status updates, photos, videos, live streams, events and polls 
  • Best for: Community building, advertising and customer interaction 
  • Key features: Marketplace, Facebook Ads, Groups, Events and live video 

Facebook is well-known among the various age groups. From voice and video calls to text messages and visual content, Facebook has it all. 

Facebook can curate active communities and offer unmatched in-depth ad formats.  

With features and tools like Facebook Messenger and the Marketplace, businesses can easily create lasting relationships with customers.  

Moreover, the ad campaigns and strategies help increase sales and overall brand visibility. 

YouTube 

YouTube 
  • Year founded: 2005 
  • Active users: 2.2 billion+ (2024) 
  • Revenue generated: $32 billion (2023) 
  • Revenue paid to users: Through YouTube Partner Program (ads, brand deals and sponsorships) 
  • Monthly traffic: Over 35 billion visits per month 
  • Content style: Long-form videos, tutorials, behind-the-scenes, live streams and music videos 
  • Best for: Video marketing, product demos, tutorials and brand exposure 
  • Key features: YouTube Ads, monetization, video analytics, live streaming and community tab 

Who doesn’t know YouTube? YouTube, founded before Instagram and TikTok, is a to-go live-streaming platform for users. This enables users to create compelling videos and reach a vast audience. 

YouTube is today well-known as the largest platform for video content. This makes it a powerful tool for businesses to showcase products, share educational content and build a loyal audience.  

It offers monetization options through ads and brand partnerships, combined with its massive reach. This makes YouTube a critical channel for long-form content marketing. 

Also read: 8 best ways to make money on YouTube: A social media strategy guide 

LinkedIn 

LinkedIn 
  • Year founded: 2002 
  • Active users: 900 million+ (2024) 
  • Revenue generated: $13.8 billion (2023) 
  • Revenue paid to users: Via LinkedIn Ads and premium subscription services 
  • Monthly traffic: 1.3 billion visits per month 
  • Content style: Professional articles, industry news, updates and networking content 
  • Best for: B2B marketing, lead generation, professional networking and thought leadership 
  • Key features: LinkedIn Ads, job postings, company pages, LinkedIn Groups and skill endorsements 

LinkedIn is among the popular social media platforms for working professionals. It’s a platform for B2B customers and marketing, offering great networking opportunities.  

LinkedIn is ideal for companies looking to establish thought leadership, generate leads and network with industry professionals.  

This social media platform is more than a messaging platform; it lets you build a community of professionals who are interested in your services. 

LinkedIn Ads and its robust targeting options ensure businesses reach the right audience. 

Snapchat 

Snapchat 
  • Year founded: 2011 
  • Active users: 400 million+ (2024) 
  • Revenue generated: $5 billion (2023) 
  • Revenue paid to users: Through Spotlight content and Snap Ads 
  • Monthly traffic: 10 billion+ views per month 
  • Content style: Photos, short videos and disappearing content 
  • Best for: Gen Z and Millennial engagement, quick content creation and brand engagement 
  • Key features: Augmented Reality (AR) filters, Stories, Snap Ads and geofilters 

Now we will know where those dog filters and other interactive filters come from! 

Snapchat survives on momentary content. This means that the content you post will disappear within 24 hours.  

This makes it an ideal platform for businesses and companies whose target audience is under 30 years old. Gen Z is usually an ideal target here.  

The platform’s interactive features, including AR filters and geofilters, create fun and engaging experiences for users. This allows companies and businesses to experiment with creative content formats. 

Pinterest 

Pinterest 
  • Year founded: 2010 
  • Active users: 500 million+ (2024) 
  • Revenue generated: $2.8 billion (2023) 
  • Revenue paid to users: Through affiliate links and sponsored pins 
  • Monthly traffic: 1.3 billion visits per month 
  • Content style: Pins, images, infographics and video tutorials 
  • Best for: Lifestyle brands, creative inspiration and eCommerce 
  • Key features: Pinboards, shopping ads, affiliate links and Idea Pins 

Pinterest is famous among designers and social media marketing enthusiasts.  

Apart from users from other platforms, Pinterest users are usually professionals seeking creative inspiration.  

Furthermore, it can also be considered a visual platform enabling businesses to showcase products. 

Its “Pinboards” and shopping ads drive traffic directly to product pages, making it an excellent platform for eCommerce and creative industries.  

This platform can be suited for businesses in fashion, food and interior design. 

X (formerly Twitter) 

X (formerly Twitter) 
  • Year founded: 2006 
  • Active users: 450 million+ (2024) 
  • Revenue generated: $4.5 billion (2023) 
  • Revenue paid to users: Via promoted tweets and Twitter Ads 
  • Monthly traffic: 6 billion+ visits per month 
  • Content style: Short text posts, images, videos and live streams 
  • Best for: Real-time updates, trending topics and customer interaction 
  • Key features: Hashtags, trends, Twitter Ads and Twitter Spaces (live audio) 

X, formerly Twitter, is a popular social media platform among politicians, celebrities and entrepreneurs.  

X remains a powerful platform for companies to engage in real-time conversations and stay on top of trending topics and social news.  

Its hashtag feature enables companies to join larger conversations and discussions, boosting visibility.  

It’s an excellent platform for quick, direct customer interaction and staying relevant during fast-moving events.  

WhatsApp 

WhatsApp 
  • Year founded: 2009 
  • Active users: 2.2 billion+ (2024) 
  • Revenue generated: $1.2 billion+ (2023) 
  • Revenue paid to users: Through business tools, integrations and WhatsApp Business API 
  • Monthly traffic: Over 10 billion messages exchanged per day 
  • Content style: Text messaging, voice calls, video calls and multimedia sharing 
  • Best for: Customer service, personalized communication and B2B connections 
  • Key features: WhatsApp Business, group chats, catalog sharing and automated responses 

Shoutout to WhatsApp for ensuring we never miss out on a single forwarded message. 

WhatsApp is an essential platform for companies offering personalized customer service.  

With its direct messaging, video and voice chat, it allows businesses to build one-on-one interaction with customers.  

Like automated replies and catalogs, WhatsApp Business tools enhance customer support and facilitate direct sales. 

Reddit 

Reddit 
  • Year founded: 2005 
  • Active users: 450 million+ (2024) 
  • Revenue generated: $500 million (2023) 
  • Revenue paid to users: Through sponsored posts, Reddit Premium and advertising 
  • Monthly traffic: 2.9 billion visits per month 
  • Content style: Text posts, discussions, AMAs (Ask Me Anything) and multimedia 
  • Best for: Niche communities, industry discussions and user-generated content 
  • Key features: Subreddits, voting system, Reddit Ads and Ask Me Anything (AMA) 

Reddit thrives on niche communities and discussions, making it a valuable platform for businesses targeting specific audience segments.  

Users on Reddit engage in relevant subreddits and increase the value of the subject.  

Furthermore, companies can build authority, foster engagement and generate authentic interactions with users interested in their industry or niche. 

To give you a clearer understanding of the most popular platforms, here’s a breakdown of the top 10 social media apps that can significantly enhance your online presence in 2025. 

Platform Active users Monthly traffic Best for 
TikTok 1.1 billion 1.4 billion visits Viral campaigns, influencer marketing, brand exposure 
Instagram 2.5 billion+ 6 billion+ visits Visual storytelling, eCommerce, brand-building 
Facebook 3 billion+ 2.8 billion+ visits Community building, advertising, customer interaction 
YouTube 2.2 billion+ 35 billion+ visits Video marketing, product demos, brand exposure 
LinkedIn 900 million+ 1.3 billion visits B2B marketing, lead generation, professional networking 
Snapchat 400 million+ 10 billion+ views Gen Z engagement, quick content creation, brand engagement 
Pinterest 500 million+ 1.3 billion visits Lifestyle brands, creative inspiration, eCommerce 
Twitter(X) 450 million+ 6 billion+ visits Real-time updates, trending topics, customer interaction 
WhatsApp 2.2 billion+ 10 billion+ messages/day Customer service, personalized communication, B2B connections 
Reddit 450 million+ 2.9 billion visits Niche communities, industry discussions, user-generated content 

By selecting the right platform from this list, you can strategically target your audience, boost engagement and achieve long-term business growth through tailored content and marketing strategies. 

Tips on how to increase online visibility and maximize impact 

Companies should be able to seamlessly integrate their numerous social media apps into their marketing strategy to achieve the desired results and maximize impact. 

Integrating multiple social media platforms increases your online visibility and overall customer engagement. 

Here’s how to do it: 

Cross-platform sharing 

One of the best ways to enhance and improve your overall online visibility is to share your content across various social media networks.  

For example, you can shoot a promotional video on TikTok or post a photo from the same shoot (behind the scenes) on Facebook. Later, you could tweet about the promotional video on Twitter. 

Instead of curating creative content pieces for each platform, companies can repurpose posts for various social media apps. 

This will ensure your content reaches a global population while targeting your intended audience. 

By constantly performing cross-platform sharing, you increase your brand’s visibility and drive more traffic to your site

Unified branding 

Whether it’s the color palette in your posts, your choice of visuals or even your logo, it is critical to maintain a make-sense-of-taste everywhere. 

If content is king, consistency is the throne. Maintaining a unified brand presence across various social networks will create a cohesive identity.  

For example, you don’t need to post the same content across all your social media apps.  

Instead, make sure to maintain your company’s visual style, mission and core values. 

Furthermore, unified branding will not only help your audience recognize your brand but also increase brand loyalty. 

Tracking & analytics 

How would you know if your content is working as expected? Tracking and analytics are the tools that will teach you what to do, from where to start and when you need to post content.  

Each social media app will provide insights into how well your content is performing and teach you about your audience’s interactions and behaviors. 

To make your social media efforts more actionable, Bluehost offers CreativeMail, which automates email marketing campaigns to convert social media followers into customers.  

By connecting your email marketing strategy with social insights, CreativeMail ensures that your audience stays engaged even beyond social platforms, driving conversions and repeat sales 

This helps you adjust your marketing strategies for the best possible outcomes. 

For example, key metrics like conversion, engagement and click-through rates can help you identify what content works and what doesn’t. 

By incorporating tracking and analytics tools, your company can ensure that your marketing strategies are well-aligned with your brand’s mission and desired results. 

Leveraging Bluehost WordPress Solution for maximum impact 

The Bluehost WordPress Solution enables businesses to get their acts together, whether in content creation or eCommerce. 

Bluehost WordPress Commerce Solution streamlines the management of your online store and social media channels from one place for businesses that operate an online store. Synchronizing product listings across platforms creates consistent, engaging content.  

Learn more: Bluehost WordPress Commerce Solution 

Bluehost WordPress Content Creator Solution, which can help a content creator craft the most attractive SEO-friendly websites. They also use WonderBlocks for building web pages easily and Yoast SEO to optimize blog posts and landing pages for search engines to amplify the impact of social media campaigns. All the creator has to do is write the content that matters. 

Learn more: Bluehost WordPress Content Creator Solution 

Bluehost WordPress Solution

Businesses connect their eCommerce services with the Bluehost platform to gain insights about their business, adjust strategies instantly and maximize sales performance.  

This holistic approach not only promotes customer loyalty but also catalyzes long-term growth by aligning social media campaigns with broader business objectives. 

Common mistakes to avoid when using social media apps for business 

Although integrating social media apps can offer amazing results, there are a few pitfalls that companies should avoid ensuring overall success. 

Over-promotion 

One of the company’s biggest mistakes with social media apps is over-promoting their services and products.  

Although promoting your own content is important, repeatedly stressing about the same product will drive customers away.  

Social platforms are a place to share interactive yet engaging content while offering value.  

Ensure you include a healthy mix of non-promotional and promotional content that keeps your audiences interested and curious. 

Avoiding over-promotion can be easier when using Bluehost WordPress Commerce Solution, which streamlines content creation.  

With the built-in WonderHelp assistant, you can find creative ways to engage your audience without repetitive promotion, while tools like Jetpack Forms allow you to gather valuable customer feedback directly from your social platforms. 

Ignoring customer feedback 

Social networks are not just for broadcasting and merely showcasing that your brand exists. It’s a virtual place for two-way communication.  

Several companies make the mistake of simply promoting products and services and ignoring the critical feedback from the target audience. 

Customer feedback offers valuable insights that will assist your business with improving your overall marketing strategy.  

“In the end, although it’s necessary to offer what your customers want, it is moreover necessary to offer them at the right time.” 

Keep track of comments, reviews and direct messages. 

Failure to track performance 

As stated above, without analytics, your business risks wasting time and resources. 

Tracking your overall brand performance and your marketing campaigns is necessary to understand what your audience is resonating with. 

By consistently tracking your performance, your marketing team can make practical decisions that will assist you in refining your marketing approach. 

Final thoughts 

From customer engagement to brand building to driving sales and traffic, social media apps are everything you need to flourish. 

The world’s population is shifting to social apps. And this is the right time to include social platforms as a potential place for exposure. 

So, if you are set to increase your online visibility and maximize your brand’s impact, start leveraging the power of social media apps. 

With an appropriate marketing strategy and tools of Bluehost WordPress Commerce Solution, your brand can welcome remarkable growth. 

FAQs 

What are the social trends in 2025? 

Social media trends will not be limited to instant messaging or voice messages. By 2025, immersive experiences with AR/VR, as well as the continued growth of short-form video content and AI-powered content, are expected to dominate social apps. 

What is the best social media strategy for 2025?  

For 2025, prioritize authentic content, focus on engagement and leverage AI for smart targeting options. Moreover, you can focus on consistency and community building. 

How does Bluehost WordPress Solutions improve eCommerce and social media management? 

Bluehost WordPress Solutions: It lets you manage your web store and social media from one dashboard. It syncs your product listings and tracks performance across these channels so that you can easily determine whether to adjust your campaign and drive sales. 

Can Bluehost WordPress Content Creator Solution tools help me grow my audience? 

Yes! Bluehost WordPress Content Creator Solution tools help you design SEO-friendly websites and create engaging content. With tools like WonderBlocks and Yoast, you can improve visibility and track performance to grow your audience more effectively. 

What are the best social media apps for business in 2025? 

In 2025, the best social media apps for businesses include Instagram, TikTok, Facebook and YouTube for their broad audience reach and strong visual content. LinkedIn is essential for B2B networking, while Pinterest, Snapchat, WhatsApp and Reddit are ideal for niche marketing and personalized communication. 

How do social media apps improve online presence? 

Social media apps improve online presence by increasing brand visibility, enhancing customer engagement and enabling businesses to distribute content effectively. They also offer targeted advertising and analytics to help refine marketing strategies for better reach and conversions. 

  • With a background in content writing, I thrive on turning complex concepts into relatable content. I focus on delivering clarity and creativity to help our brands stand out in the crowded digital realm.

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