Your profitability as an online seller largely depends on the type of products you sell. An in-demand product increases profit margins and helps you build a loyal customer base. Conversely, a low-demand product can lead to revenue loss.
However, high demand isn’t all that matters when choosing trending eCommerce products to sell. Products with a strong upward trend attract massive competition and carry significant risks.
There are other factors to consider when choosing products to sell online. That’s why we’ve provided this guide to help you see beyond the hype of the uptrend and choose the most profitable products.
Benefits of selling trending eCommerce products
Trends in eCommerce are in constant flux. So, keeping tabs on the newest trends can help you make the right choice when choosing products to sell.
When you sell trending eCommerce products, you can focus on core business activities without losing sleep over product demand.
Here are other benefits of selling trending products online.
High demand
Trending products instill shoppers with the fear of missing out (FOMO). This drives them to make purchases while the products are still in stock. As a result, most popular products sell quickly, reducing the risk of overstocking.​​
Increased visibility
People are actively discussing trending products on social media. When you sell these products, you’re more likely to market them using trending keywords and hashtags with high search volumes.
This enhances your website’s SEO rankings and social media exposure, helping you reach a wider audience.
Competitive advantage
Selling popular products positions your online business ahead of competitors and aligns your offerings with consumer preferences.
This foresight improves brand perception and customer engagement, demonstrating your commitment to satisfying customers’ needs.
Opportunities for cross-selling and upselling
Trending products can serve as entry points for attracting customers to your online store. Once shoppers are on your website, you can cross-sell or upsell related products to them and potentially convert them into loyal customers.
Social proof and user-generated content
Trending products often drive excitement and engagement. Satisfied customers may share their experiences on social media, providing valuable user-generated content you can leverage to enhance your content marketing efforts and gain more credibility.
Flexible inventory management
Trending products allow for agile inventory management. You can adjust your stock levels based on the current demand, reducing the risk of overstocking or carrying obsolete inventory.
Challenges of selling trending eCommerce products
Selling trendy products is not all sunshine, butterflies and rainbows. You need to anticipate and plan for challenges before you ride a trend.
Let’s consider the challenges of selling trending products in the eCommerce industry.
Short-lived demand
Trending products have a short life cycle, and popularity can fade quickly, rendering your inventory obsolete.
So, investing heavily without a clear exit strategy exposes you to overstocking. If the trend diminishes faster than expected, selling your inventory becomes challenging.
Intense competition and supply chain issues
Trending products attract numerous retailers, which makes it challenging to differentiate your brand amidst fierce competition.
Moreover, spikes in product demand may strain the supply chain, causing inventory shortages, delayed shipments and customer dissatisfaction.
Fluctuating sales patterns
Unpredictable trends make sales patterns inconsistent. Due to this volatility, it becomes challenging to plan inventory management, develop marketing strategies and optimize business operations. These fluctuations may negatively impact your overall profitability.
Limited brand loyalty
Most trends are short-lived. So, customers may purchase a trending item only a few times before it goes out of style. This buying behavior makes it challenging to build lasting customer relationships when selling trendy products.
Dependency on external factors
External factors like seasons, events or celebrity endorsements can influence eCommerce trends. These factors expose your business to threats beyond your control.
For instance, if you sell niche products that are popular during winter, sales may decline during spring and summer.
How to find trending eCommerce products
Let’s explore seven effective ways to find trending eCommerce products with high sales and profit potential.
1. Search bestseller categories across online marketplaces
Bestseller categories are a treasure trove of new product ideas. Browse through online marketplaces to discover trending products in your niche of interest. The Amazon bestseller page is a great place to start.
Etsy’s Home Favorites section lets you find trending items for home decor, wall art and space organizers. Etsy’s editors hand-pick featured items, so you can trust these are profitable products to sell.
Other online marketplaces to browse include eBay and AliExpress.
2. Survey your ideal customers
Potential customers are the best people to tell you what products to sell. Create online surveys with tools like Google Forms and SurveyMonkey. You can also run polls on social media platforms to engage with your target customers and understand their preferences.
You’ve found a trending item if multiple survey participants point to the same product.
3. Track competitors’ ads
Keep an eye on your competitors’ ads to see what products they’re promoting. The product is likely a top performer if they’ve been advertising it for a long time.
The Meta Ad Library displays your competitors’ Facebook and Instagram ads and how long they’ve been running them.
Alternatively, visit a competitor’s Facebook page to gain insights into their ads. In the About section, you’ll find their ads library under page transparency.
Also, check Google Ads to discover products your competitors spend money promoting.
4. Use trend-tracking tools
Trend-tracking tools are a gold mine when looking for trending eCommerce products. These tools use historical data to provide reliable search patterns or social media mentions for products you’re interested in.
Popular trend-tracking tools include Google Trends, Similarweb and BuzzSumo.
5. Monitor trending social media hashtags
Hashtags are a great way to join conversations on social media platforms like Reddit, Twitter, Instagram and TikTok. Trending hashtags can help you see what people are talking about and identify new business opportunities.
For example, if you own a fashion brand, monitoring hashtags like #OOTD (outfit of the day), #fashion and #style can help you spot trending products to sell.
6. Find relevant, upvoted answers on online forums
Popular online forums like Reddit and Quora are great places to find trending eCommerce product ideas. People on these platforms discuss the products they’re interested in, so you can get a good idea of what’s trending.
Search for terms relevant to your preferred product categories on these forums to understand your target market’s needs.
You’ll likely find several threads where people discuss their experiences with different products. Upvoted answers can give you valuable insights into what people are looking for and are willing to pay for.
7. Monitor social media influencers
Influencer marketing leverages word-of-mouth referrals and the power of social media to help brands gain exposure.
A 2023 report by Morning Consult reveals that 61% of Gen Zers and millennials trust product recommendations from social media influencers. Monitoring top influencers in your niche can help you find products your target customers are interested in.
Trending eCommerce products to sell
If you’re focused on long-term growth and sustainability, it’s best to avoid short-lived trends. Assess short-, mid- and long-term trends to manage your expectations better.
For example, up-trending products may briefly dip due to seasonality or market changes but maintain a promising long-term performance.
Here are 12 trending eCommerce products for store owners in 2024.
Beauty, health and wellness products
Matcha powder: A powdered green tea with vibrant color, rich flavor and potential health benefits, often used in beverages and desserts.
Average selling price: $10 to $50.
Top interest countries: Singapore, Philippines, Canada and the U.S.
Target market: Health-conscious tea enthusiasts interested in natural alternatives.
Supplier suggestions: Ippodo Tea Co., Aiya Matcha and Alibaba.
One-year trend.
Five-year trend.
Twenty-year trend.
Water bottles: Convenient, portable water bottles provide hydration on the go, seamlessly blending with athleisure lifestyles for active and fashionable individuals.
Average selling price: $8 to $30.
Top interest countries: The U.S., the U.K., Canada, Australia and Ireland.
Target market: Active individuals seeking hydration on the go.
Supplier suggestions: Alibaba, Pound Wholesale and Waterbottles.com.
One-year trend.
Five-year trend.
Twenty-year trend.
Press-on nails: Temporary and protective adhesive artificial nails that provide quick and easy manicure solutions without needing salon visits or drying time.
Average selling price: $6 to $14.
Top interest countries: Jamaica, Canada, the U.S. and Trinidad.
Target market: Fashion-conscious individuals seeking convenient nail enhancement.
Supplier suggestions: Alibaba, Global Sources and Yiwu Shanghao Crafts Co., Ltd.
One-year trend.
Five-year trend.
Twenty-year trend.
Fashion and lifestyle products
Cargo pants: Also known as combat trousers, these loose-fitting cotton utility pants come with large patch pockets halfway down each leg.
Average selling price: $24 to $50.
Top interest countries: South Africa, the U.K., Australia and the U.S.
Target market: Outdoor enthusiasts seeking versatile utility wear.
Supplier suggestions: Alibaba, Sapper Solid Cargo Pants, JUAJEANS.
One-year trend.
Five-year trend.
Twenty-year trend.
Men’s sling bags: A small, fashionable, one-strap bag buyers often wear across the chest to store handy valuables like phones, wallets and keys.
Average selling price: $9 to $45.
Top interest countries: Singapore, the U.A.E., Philippians and Malaysia.
Target market: Urban, fashion-forward men seeking compact style.
Supplier suggestions: Alibaba, Global Sources and Guangzhou Champion Leather Co., Ltd.
One-year trend.
Five-year trend.
Twenty-year trend.
Bras: Supportive undergarments women wear for breast shaping and comfort, available in various styles, sizes and materials for personal preference.
Average selling price: $7 to over $200.
Top interest countries: Sweden, Norway, the U.K., France and Australia.
Target market: Women seeking comfortable and supportive chest wear.
Supplier suggestions: Alibaba, LingerieMart and Matterhorn.
One-year trend.
Five-year trend.
Twenty-year trend.
Home and kitchen products
Vegetable chopper: A kitchen tool that makes quick work of slicing, dicing and shredding fruits and vegetables.
Average selling price: $10 to $45.
Top interest countries: India, the U.A.E., the U.K. and Qatar.
Target audience: Busy home cooks seeking quick vegetable preparation.
Supplier suggestions: Alibaba and Global Sources.
One-year trend.
Five-year trend.
Twenty-year trend.
Air purifier: Reduces exposure to pollutants like pollen, dust, mold, smoke and other common allergens in the home to improve indoor air quality.
Average selling price: $21 to $150.
Top interest countries: Singapore, Malaysia, U.S. and Philippines.
Target market: Homeowners seeking to improve indoor air quality.
Supplier suggestions: Alibaba, Global Sources and Guangdong Invitop Technology Co.
One-year trend.
Five-year trend.
Twenty-year trend.
Gadgets and electronic products
Laptop stand: A trending eCommerce product for optimizing the height and angle of a laptop, improving users’ comfort and reducing neck and back pain.
Average selling price: $9 to $40.
Top interest countries: Singapore, Australia, New Zealand and South Africa.
Target audience: Professionals seeking ergonomic workspace solutions for laptops.
Supplier suggestions: Alibaba, Global Sources and Made-in-China.
One-year trend.
Five-year trend.
Twenty-year trend.
Smartwatch: A wearable computer in the form of a watch with a touchscreen interface that gives users insights into their location and health data, like heart rate.
Average selling price: $19 to $45.
Top interest countries: Poland, Romania, Portugal, Greece and the Netherlands.
Target market: On-the-go tech enthusiasts and fitness buffs.
Supplier suggestions: Alibaba and Made-in-China.
One-year trend.
Five-year trend.
Twenty-year trend.
Pet, baby and childcare products
Baby car seat: Protective seats for infants and toddlers that ensure safety by securing them while traveling in a car.
Average selling price: $89 to $450.
Top interest countries: Australia, New Zealand, the U.K. and the U.S.
Target market: Parents of infants and young toddlers.
Supplier suggestions: Alibaba, Made-in-China and REEbaby.
One-year trend.
Five-year trend.
Twenty-year trend.
Pet camera: They allow round-the-clock monitoring of pets to ensure their safety. These products also let you play and talk with your furry friends wherever you are.
Average selling price: $20 to $120.
Top interest countries: Australia, New Zealand, the U.K. and the U.S.
Target audience: Pet owners seeking remote pet monitoring.
Supplier suggestions: Alibaba, Made-in-China and Shenzhen Enster Electronics Co.
One-year trend.
Five-year trend.
Twenty-year trend.
Popular eCommerce products on a downtrend
While trending eCommerce products accelerate online sales, down-trending products may lead to business failure if you don’t follow the right approach. Some products have false popularity — great products by popular opinion, but the numbers tell a different story.
Smartphone accessories like mobile phone cases fall into this category. While the demand for phone cases is still high, the trend is falling.
Going by Google Trends, the search term “smartphone accessories” is falling even lower from an already low-interest position.
Next are print-on-demand products. Considering the opinion-based popularity of this category, especially among dropshippers, it’s surprising that buyer interest is almost non-existent.
T-shirts are probably the most popular print-on-demand items in the market, but it’s a low-interest search term per Google Trends.
While these markets may be spiraling downward, you can still make sustainable profits if you develop an effective online marketing technique.
Checklist for choosing trending eCommerce products to sell
Use this checklist when selecting the best trending eCommerce products to sell:
- Market demand and profit margins: Assess current and forecasted market demand, ensuring your desired product meets real market needs. Factor in sourcing, marketing and selling costs to ensure profitability.
- Trend longevity: Opt for products with sustainable popularity for long-term success. Consider whether the product’s popularity is influenced by specific times of the year.
- Competitive landscape: Gauge the difficulty of standing out from competitors. Avoid oversaturated markets — they make brand differentiation and visibility more challenging.
- Supply chain considerations: Consider sourcing, manufacturing and shipping challenges in maintaining a stable supply chain.
- Brand alignment and customer loyalty: Selling on-brand products ensures consistency and makes it easier for customers to trust you. Aim for products that contribute to building a loyal customer base.
- Regulatory compliance: Verify the product’s compliance with relevant regulations and standards, avoiding legal issues in the long run.
- Social media and influencer trends: Monitor emerging trends, as products endorsed by influencers may have higher potential. However, eCommerce sales may decline if the influencer’s reputation dwindles.
- Customer feedback: Use customer testimonials and feedback on similar products to understand potential challenges and refine your offerings.
Final thoughts: 12 trending eCommerce products to sell in 2024
The success of your online store hinges on the careful selection of trending eCommerce products. While high demand is crucial, it’s not the sole determinant of success.
To ensure profitability, you need to consider various factors, including competition, risks and brand alignment. This guide empowers you to make informed decisions, helping you see beyond the allure of uptrends.
With a curated list of trending products and a comprehensive checklist to aid decision-making, you now have the tools to navigate the ever-evolving landscape of eCommerce trends.
However, that’s half the story.
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Trending eCommerce products to sell: FAQs
You can find best-selling products by searching popular eCommerce platforms and dropshipping stores, tracking competitors’ ads and monitoring social media influencers in your niche.
You can source popular eCommerce products from online marketplaces like Alibaba, Made-in-China and Global Sources. You can also use search engines (e.g., Google) to find other reliable suppliers.
Sure, you can use Bluehost to sell products online.
We offer scalable WooCommerce hosting that supports unlimited products and lets you accept payment on your eCommerce website. We also handle traffic surges and protect you against cyberattacks, ensuring secure online shopping experiences for your customers.
