Google Business Profile (formerly known as Google My Business) is a free tool from Google that lets you promote your business on Google Search and Google Maps. When customers search for your business or services, your profile displays essential details like your location, business hours, contact info, reviews, and photos on the search results page.
Local search visibility. Here’s how it helps your business:
- Appears in Google Maps and local pack results
- Increases trust with customer reviews and star ratings
- Let you post updates, offers, and announcements
- Makes it easier for customers to find business hours and contact info
- Supports integration with Google Ads for targeted promotion
Whether you run a store, café, service-based business, or online shop with a physical address, having a Google Business Profile can boost your online presence and drive traffic.
Note: Learn how Google Business Profile can enhance local businesses’ visibility on Google Maps, be searched by customers, and share important information. Refer to this guide on how to verify your Google Business Profile.
Summary
Setting up a Google Business Profile is essential for increasing your visibility in local search results, improving your credibility with customer reviews, and making it easier for customers to find your business online. Connecting your domain ensures potential customers see your website, location, and services — all in one place.
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