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WooCommerce is one of the world’s leading eCommerce solutions. It’s a beginner-friendly platform that helps small business owners create online stores, build their brand identity and grow their businesses.

Because of this, it’s no surprise that WooCommerce powers 23% of the top one million online stores — more than any other platform in 2023. And as the number of global eCommerce sales continues to rise annually, it’s not unlikely that WooCommerce’s popularity amongst small business owners and consumers will also increase.

You can set up your WooCommerce store in two ways: Using a shared hosting plan or opting for a WooCommerce-specific hosting package that gives you the features and the support you need to expand your online business.

We’ll cover why WooCommerce hosting is the better option, how it helps you build a robust online store and what factors to consider when choosing a WooCommerce hosting provider.

What is WooCommerce?

What is WooCommerce, and how can it benefit your business?
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WooCommerce is a WordPress plugin that turns your website into a fully-operational online store. The platform comes with a shopping cart, payment functions and numerous options for you to create landing pages, product pages and special events.

But what really sets WooCommerce apart from other popular eCommerce solutions like Shopify is that it’s open source. This means that you retain complete control over your store’s data. It’s your website, after all, not “leased space.”

Plus, the open-source nature of the platform ensures that experts all over the internet are continually updating and improving its functionality. As a result, the eCommerce plugin is highly customizable, so you can build exactly the kind of online store you want for your brand.

For instance, WooCommerce has everything you need to:

  • Sell physical and digital goods
  • Handle dropshipping for printables and other custom products
  • Run affiliate sites

Now that you’re familiar with what WooCommerce is, let’s take a closer look at WooCommerce hosting and ways it can support your business.

What is WooCommerce hosting?

WooCommerce hosting is a type of WordPress hosting with additional server configurations to handle the unique performance needs of WooCommerce stores. In other words, the servers your eCommerce store is hosted on are reserved and optimized for WooCommerce stores.

You could still use shared hosting to host your WooCommerce store. However, doing so means you’ll have to share server space with hundreds of other WordPress websites built for different purposes, which could result in poor website performance depending on the size of your online store.

If you decided to use a shared hosting plan, you’d also be responsible for installing and managing the WooCommerce store plugin. This means you’d have to download extensions, themes and other plugins to make your WooCommerce store have the right look and functionality.

WooCommerce hosting plans, on the other hand, typically come with all the essential features already built in and calibrated.

Benefits of WooCommerce hosting

Curious to learn more about what the advantages of WooCommerce hosting are? Let’s look at a few of them in more detail. You can read more about the benefits of the WooCommerce plugin here.

Pre-installed themes and templates

WooCommerce hosting packages come with pre-installed themes and templates.

As mentioned above, WooCommerce hosting packages have a pre-installed WooCommerce store with compatible themes and templates. They also include all the essential elements you need to run an online business.

For example, Bluehost’s WooCommerce plans provide shipping options, payment processing and calendar bookings. They also include Yoast SEO, an effective and easy-to-use tool that gives your store more visibility on search engines.

You can also add capabilities with powerful eCommerce plugins in the Bluehost marketplace.

Some tools you can use include Product Add-Ons that let visitors add more products to their shopping carts without leaving the checkout page. Others integrate with Amazon Pay, FedEx Shipping and Xero.

Enhanced security

Another benefit of WooCommerce hosting is enhanced security. WooCommerce hosting plans offer the protection your eCommerce store needs to safely process payments, manage customer profiles and capture visitor emails.

They typically have a pre-installed Secure Sockets Layer (SSL), a dedicated IP address and a certificate for secure management of customer data and transactions. The hosting plans also work with WooCommerce’s core elements to maintain and regularly update security features.

Dedicated servers

With WooCommerce hosting, you typically have dedicated servers for your WooCommerce store. That translates to more uptime, more bandwidth and more storage space. As a result, your store loads much faster and smoother than if you used a shared hosting plan.

24/7 access to a technical support team

Bluehost offers 24/7 eCommerce support with its WooCommerce hosting plans.

Like with server reliability, quick access to expert support can make a big difference to the success of your WooCommerce store.

When experiencing issues like downtime, you want the problem to be resolved immediately. And while email support can work for most WordPress websites, waiting too long to receive a reply can hurt your eCommerce business.

You’ll want to look for WooCommerce hosting packages that have 24/7 access to customer support reps with WooCommerce functions and features expertise.

Exploring hosting options: WooCommerce hosting vs. Cloud hosting 

When choosing a hosting solution for your online store, knowing the differences between specialized WooCommerce hosting and Cloud hosting is important. Both are excellent options that Bluehost offers, but they have specific advantages and serve different purposes.

WooCommerce hosting: Tailored for eCommerce success 

WooCommerce hosting is designed specifically for eCommerce sites using the WooCommerce platform. This type of hosting aims to improve online store performance and security. It also ensures full support for WooCommerce’s unique features. WooCommerce hosting includes: 

  • Pre-installed WooCommerce and WordPress to help you get your store up and running quickly. 
  • Specialized support for eCommerce activities to ensure your online store operates smoothly. 
  • eCommerce-focused features such as secure payment gateways, shopping cart customization, and inventory management tools. 

Cloud hosting: A versatile but less focused alternative 

On the other hand, Cloud hosting offers a flexible and scalable hosting environment suitable for a lot of website types. Cloud hosting shines in: 

  • Scalability and flexibility allow you to adjust resources as your site’s traffic fluctuates. 
  • Enhanced reliability, with distributed resources that reduce the risk of downtime. 
  • General-purpose hosting that can handle the specific demands of an eCommerce site. 
  • 24/7 priority support voice chat 

Here are the cloud hosting plans that you can choose from:

cloud hosting

Compared to WooCommerce hosting plans, Bluehost Cloud is more expensive, making it a less attractive option to smaller online stores.

For business owners focused on maximizing their online store’s performance and sales and who are also more price-conscious, WooCommerce hosting is an excellent choice. It ensures that all aspects of your WooCommerce store, from product displays to checkout security, are optimized for your success. 

The right hosting solution should support your current needs and accommodate your business’s growth. By choosing a plan that aligns with your goals, you’re setting up your online store for success. 

Factors to consider when choosing the best WooCommerce hosting provider

With so many web hosting providers, it can be challenging to select the best, as each web host provides different features, support and pricing options.

To help you narrow down your choices, we’ll cover five factors to consider before choosing your business’s WooCommerce hosting provider.

Ample storage space

Disk space is crucial to an eCommerce store. Every product you upload will require multiple high-resolution images. And when your store grows, you may quickly fill up the allocated disk space.

That being the case, you’ll need a web host that offers enough storage resources for your WooCommerce store. Otherwise, you’ll be forced to pay additional fees for more disk space.

Track record of high performance

Your eCommerce store’s loading time significantly impacts your conversion rates. According to Portent, a website that loads in one second has a conversion rate that’s three times higher than one that loads in five seconds.

To that end, you should only consider a web hosting company with a solid track record of offering and maintaining high-performance WooCommerce plans.

Scalable server resources

Unlike other WordPress websites that grow predictably and steadily, an online store’s traffic can vary greatly. Holidays often trigger a surge of traffic and growth tends to be exponential.

Therefore, it’s essential that you look for a web host that offers server resources that can scale with your business and are easy to switch between when you need to.

Above-average customer support

In addition to its 24/7 expert support, Bluehost offers a comprehensive knowledge base with articles, guides, how-tos and instructions.

It’s always a good idea to search for company reviews online, especially when it comes to customer support. What’s the reaction of most people? Do they have challenges getting assistance or is the support team easy-to-contact and efficient?

The web hosting service should have 24/7 direct contact via live chat and phone so you can resolve any issues regardless of the time.

The hosting provider should also have a comprehensive knowledge base where it provides articles, guides, how-tos, and instructions that answer its customers’ most common questions. These guides should be up-to-date, beginner-friendly and easy to navigate.

Best value for money

When it comes to web hosting, your first instinct might be to go for the cheapest option. However, you shouldn’t assume a WooCommerce hosting solution is a deal just because of its lower price.

Before purchasing a hosting plan, you should dig into the features and optimizations the hosting company offers for WooCommerce stores. Then, choose one that provides the best value for money based on the needs of your business.

For example, Hostinger’s WooCommerce plans start at $3.99/month. However, you’ll still need to install the WooCommerce plugin on your WordPress website and ensure it functions properly.

In contrast, a web host like Bluehost offers a slightly higher monthly plan starting at $9.95/month. But with the added cost also comes a pre-installed WooCommerce store with all the necessary features to run it efficiently.

Final thoughts: What is WooCommerce hosting? (And what are its benefits?)

If you don’t mind installing and configuring everything yourself, then a standard shared hosting package may be all you need to start selling with WooCommerce, especially if you just want a small store with a few products.

That said, if you plan on growing your eCommerce store into a full-time business, you should consider a dedicated WooCommerce hosting plan. It’ll provide the resources and tools you need to start building your online store and expanding your brand’s reach.

Of all the WooCommerce hosting plans out there, Bluehost offers the best value for money. Its affordable, feature-rich plans are perfect for small business owners who want their online stores to stand out from the crowd.

Check out our WooCommerce Hosting plans today and start building your online business with confidence.

WooCommerce hosting FAQs

What’s the difference between WooCommerce and WordPress hosting?

The main difference between WooCommerce and WordPress hosting is that WooCommerce hosting comes with specific performance features that WooCommerce stores need. In contrast, you can use WordPress hosting for any type of WordPress-powered website.

How many products can I add on WooCommerce?

You can add unlimited products to your WooCommerce store since the platform has no product limitations. However, adding too many items could affect your site’s performance, loading time and website speed, particularly if you’re on a shared hosting plan.
A dedicated WooCommerce hosting service is better if you plan to set up a large eCommerce store.

Is WooCommerce hosting free?

WooCommerce hosting isn’t free. Most WooCommerce-specific plans cost more than a regular shared hosting plan because they offer dedicated and optimized server resources for WooCommerce stores.
That said, installing the WooCommerce plugin on your WordPress website is free. So if you’re on the fence about whether WooCommerce is the right platform for your business, this is a good way to test out its features with no strings attached.

Can you sell on WordPress without WooCommerce?

Yes. You can sell on WordPress without WooCommerce.
WordPress has other plugins that can convert your website into an online store. They include Easy Digital Downloads, a good option for selling downloadable and digital products. Another alternative is MemberPress, which is great for selling online courses.

How can you migrate your WooCommerce store to your managed hosting platform?

Since your WooCommerce store is installed on your WordPress website, migrating it to a new hosting platform is similar to how you’d migrate any other WordPress website to a new hosting provider.
Depending on your Bluehost plan, you may be eligible for a free WordPress site migration. Once you’ve initiated the migration, Bluehost’s team of experts will be there to guide you through the remaining steps.

  • Minal Agarwal

    Minal is the Director of Brand Marketing at Bluehost. With over 15 years of business experience in the technology industry, she strives to create solutions and content that fulfill a customer's needs. She is a dog mom and a stickler for calendaring.

    Masters in Marketing Management
    Previous Experience
    Strategic Partnerships, Customer Success, Events and Community
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  1. WooCommerce is one of the most under-rated add-ons to WordPress in my opinion. My company recently used it to build an online store after switching from Shopify. The process was much simpler. WordPress has a much more open ecosystem and you’ll find it so much easier to make changes to your site as you grow.

    • Desiree Johnson, Content Specialist Reply

      Greetings Daniel,
      We couldn’t agree with you more! We’re happy to hear you are enjoying WooCommerce.

  2. As a customer, thank you for providing a clear explanation of how to migrate a WooCommerce store to a managed hosting platform. The mention of a free WordPress site migration by Bluehost is encouraging and shows the commitment to support customers throughout the process.

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