Best Wix Competitors & Alternatives – Find the Right Website Builder 

Key highlights 

• Wix’s limitations in flexibility, pricing and control make users look for better alternatives with specific features. 
• Hidden costs and restricted customization leave many users frustrated with Wix’s platform constraints. 
• Platform lock-in makes switching away from Wix difficult, forcing users to rebuild their sites from scratch. 
• Unlike Wix, you get access to advanced eCommerce tools and true website ownership with many of Wix competitors. 
• Bluehost ensures long-term website flexibility, seamless WordPress hosting and better value than Wix. 

Introduction 

Wix has made a name for itself as a leading website builder and for good reason—it’s easy to use, versatile and packed with features. But depending on your goals, you might find that another platform fits your needs better. Whether you’re launching an online store, designing professional websites or exploring new website building options, it’s worth seeing what else is out there. 

The good news? There are several powerful Wix alternatives that offer everything from unique design tools to a more intuitive drag and drop experience. Some focus on eCommerce, others on creative freedom—and many give you room to scale as your site grows. 

In this guide, we’ll walk you through the best Wix competitors so you can find a website builder that aligns perfectly with your vision and your website goals. 

Why look for a Wix alternative? 

Wix is a solid starting point—but as your needs grow, its flexibility, pricing and control can become limiting. Many users outgrow the platform for these reasons. If you’re already using Wix and looking for alternatives, you’re not alone. If you’re considering Wix but want to explore other options first, we’ve got you covered.   

Here’s why many users start looking for Wix alternatives and what you should know before making a choice:  

1. Limited flexibility and control 

Wix’s drag-and-drop editor makes building a website easy, but it comes with major restrictions. You can’t switch templates without starting from scratch while there are no options for custom back-end coding. This might cause issues in times of scaling your site or adding unique features. 

2. Steeper learning curve than expected 

Though Wix is known for its beginner-friendly approach, many beginners find the editor complex. Frequent updates and changes to the interface often make things confusing and not everything works intuitively. If you’re frustrated with Wix’s design limits or hard-to-find settings, switching to a Wix competitor could offer a smoother experience. 

3. Platform lock-in concerns 

Wix is a closed ecosystem, which means moving your website elsewhere is a difficult affair. Unlike platforms like WordPress or Bluehost, where you can export your site and migrate easily, Wix doesn’t allow a smooth transition. So, if you are planning to switch your hosting provider, you’ll likely have to rebuild your entire website from scratch. 

4. Additional cost of advanced features 

Wix seems affordable at first, but once you start adding necessary features like custom domains, analytics, eCommerce tools and third-party apps, the costs skyrocket. Most essential tools are locked behind expensive premium plans. Switching to a Wix alternative is a better choice. 

5. App ecosystem limitations  

The Wix app marketplace offers useful tools, but choices are limited and most come at a cost. Unlike open platforms with free plugins, Wix users often face paywalls for essential features. With Bluehost, you get more flexibility to integrate the tools you need; without constant extra costs. 

6. eCommerce functionality constraints 

Wix may work for small shops, but its eCommerce features fall short when compared to WooCommerce or Shopify. Your Wix eCommerce store may face checkout limits, payment restrictions and fewer integrations, making scaling your business harder. Bluehost WooCommerce hosting gives you the flexibility to build a more scalable online store and grow without limitations.  

So, if any of these issues sound familiar, it might be time to explore Wix competitors that offer better flexibility, affordability and long-term growth potential.  

Top Wix competitors in 2025 

 If Wix feels limiting, it’s time to explore platforms that offer more flexibility, control and value.  Here are the top 10 powerful Wix competitors that can take your website to the next level:  

Platform	Best for	Customization	eCommerce features	Ease of use
Bluehost	Full control & scalability	High	Advanced	Moderate
WordPress	Custom websites & blogs	Very high	Moderate (WooCommerce)	Moderate
Shopify	eCommerce businesses	Moderate	Excellent	Easy
Weebly	Simple websites & portfolios	Limited	Basic	Very easy
Squarespace	Professional & design-focused sites	High	Good	Easy
HostGator	Affordable & beginner-friendly	Moderate	Good	Very easy
Web.com	AI-powered website building	Limited	Good	Very easy
Domain.com	All-in-one website solution	Moderate	Basic	Easy
Google sites	Basic personal & team sites	Basic	None	Very easy
Webflow	Advanced customization & design	Very high	Advanced	Moderate

• Bluehost is a solid alternative to Wix if you want full control, strong web hosting and scalability—great for long-term growth. 
• WordPress offers unmatched flexibility and is ideal for blogs, content-rich sites and those who want a custom domain and advanced design control. 
• Shopify is the best website builder for serious eCommerce stores with powerful selling tools and sleek templates. 
• Weebly and HostGator are beginner-friendly options perfect for quick setups and basic sites. 
• Squarespace shines when building visually stunning professional websites with beautiful design templates. 
• Web.com offers an AI website builder and is best for users who want quick results with minimal setup. 
• Domain.com provides a balanced, all-in-one website builder solution with decent eCommerce tools. 
• Google Sites is great for internal teams or simple personal projects—free and very easy to use. 
• Webflow is ideal for advanced users and designers who want full creative freedom with a drag and drop editor and advanced features.

Now we know the diverse Wix alternatives, let’s delve into details!

1. Bluehost 

If you are tired of Wix’s limitations and want full control, better performance and no platform constraints, Bluehost is a good alternative. Whether you need a business site, a content-driven blog or a fully customizable online store, Bluehost gives you the tools to scale without limits. Moreover, unlike Wix, Bluehost does not restrict customization and offers access to thousands of free plugins and applications. Get the flexibility to build your site your way.  

Tools should work for you, not against you. Our AI-powered onboarding, staging sites and intuitive content management make website setup and updates easier. From individual content creators and eCommerce businesses to large enterprises, Bluehost provides hosting solutions that grow with you.

• Active users: Hosts over 5 million websites worldwide. 
• Third-party integrations: Seamlessly integrates with numerous tools and plugins, especially within the WordPress ecosystem. 
• Customer support: Offers 24/7 support via phone, chat and email. 

How it outperforms Wix? 

• True creative freedom: Customize every aspect of your site with themes and plugins that match your brand vision. You don’t need to rebuild from scratch just to make design changes—we make it easy to evolve your site as you grow. 
• No platform restrictions: With us, you’re never locked in. Move, migrate, and expand freely. Whether you prefer WordPress, Joomla, Drupal, and even custom-coded solutions—giving you full freedom to build.  
• Made for content creators: The Bluehost WordPress Content Creator Solution is loaded with features and plugins that help you build, customize and monetize your site with ease. Design your site freely with custom building blocks, test safely with staging sites and launch faster with AI-powered onboarding.   
• Faster load times and better uptime: We know performance matters. With SSD storage, built-in security, and high-performance servers, we help your website run smoothly and reliably every time. 
• More eCommerce flexibility: Sell without limits. Our platform supports advanced checkout customization, full payment gateways, and seamless plugin integration—so you can scale your store as your business grows. 
• Transparent, affordable pricing: Bluehost offers a free domain for all users. Our WordPress hosting plans start at just $1.99/month (price as of March 2025) without surprise fees or expensive add-ons. Each plan includes an SSL certificate and 24/7 support for a secure, hassle-free experience.   
• Enterprise-level cloud hosting solutions: We provide a range of hosting solutions, from high-speed cloud environments to dedicated VPS hosting. Our cloud hosting is built for WordPress performance, offering 100% uptime SLA, NVMe SSD storage and a global content delivery network (CDN) that makes room for fast load times and seamless scalability. 
• Advanced VPS hosting for high-performance needs: For users who need more control, our VPS hosting plans include dedicated server resources, DDR5 RAM and root access. This allows for advanced customization and higher performance. With unmetered bandwidth and seamless scalability, it’s ideal for growing businesses and developers managing multiple applications.   
• Integrated marketing and professional email solutions: A strong online presence goes beyond just hosting. Bluehost offers SEO, Pay Per Click (PPC) and digital marketing services to help businesses grow. Our professional email solutions can be domain-centric or powered by Google Workspace to provide secure, branded communication.  

Who is it for? 

• Content creators who want full creative control and better SEO tools.  
• Business owners who need a scalable, feature-rich eCommerce solution.  
• Developers who require backend access and custom development capabilities. 

Why switch? 

We believe website growth should be seamless—not restrictive. With superior performance, greater flexibility, and true ownership of your site, we’re built to help you scale without limits. 

 Bluehost offers superior performance, affordable plans and complete l control over your site. Find the perfect WordPress hosting plan and start building your website with confidence!  

Related read: Bluehost vs. Wix: Which One Is Right for You? 

2. WordPress 

WordPress is a versatile website-building platform, far exceeding Wix in scalability and customization. As an open-source CMS, WordPress gives you complete control over design, functionality and performance.   

• Active users: Powers 43.5% of all websites on the internet.  
• Third-party integrations: Supports thousands of plugins and integrations for customization.  
• Customer support: Offers community support, live chat and email assistance.

How it outperforms Wix?

• Unlimited customization: Unlike Wix’s limited ecosystem, WordPress expands the creative possibilities with thousands of plugins and themes. Its intuitive dashboard makes customization effortless, letting you build and manage your site exactly the way you want.   
• More intuitive editing: If Wix’s editor feels restrictive, WordPress’s Gutenberg block editor offers a more flexible, modular way to design pages.  
• Better scalability: Wix is ideal for websites with less expected audience and often struggles with complex sites. However, WordPress grows with your needs and allows gradual scalability for blogs, businesses and large eCommerce stores.  
• No paywalls: Unlike Wix, WordPress itself is completely free. To get started, you’ll need a reliable hosting provider and many WordPress users choose Bluehost’s scalable cloud solutions. This gives you seamless integration and more control over costs.  
• Thriving community: With millions of developers and users, you’ll always find support, tutorials and expert guidance for WordPress-related issues and questions. However, Wix’s smaller ecosystem lacks that level of community and resources.  

Who is it for? 

• Bloggers who want a powerful CMS with built-in SEO tools. 
• Businesses that need a scalable, professional online presence. 
• Entrepreneurs looking for full control over their site’s functionality. 

Why switch?  

WordPress gives you unlimited design freedom, better scalability and no restrictions; a true migration from Wix’s closed system to WordPress’s infinite possibilities. 

Related post: Best WordPress Hosting for Agencies | A Comprehensive Guide 

3. Shopify 

Shopify is a dedicated eCommerce platform designed to help your business establish and expand its digital footprint. With a focus on comprehensive sales features and consistent integrations, Shopify serves as a strong Wix alternative for online retailers. 

• Active users: Over 4.6 million stores use Shopify. 
• Third-party integrations: Features an app store with over 8,000 apps for extended functionality. 
• Customer support: Provides 24/7 support via chat, phone and email. 

How it outperforms Wix? 

• eCommerce-centric design: Shopify provides a repository of tools suited for online selling. This includes inventory management, payment processing, a fully functional mobile app and shipping solutions.  
• Extensive app ecosystem: Shopify offers access to a vast marketplace of apps and plugins, enabling enhanced customization. This goes far beyond Wix’s more limited offerings.  
• Scalability: Whether you’re a startup or an established enterprise, Shopify’s infrastructure is built to scale. It supports growth without compromising performance. Unlike Wix, which can struggle with larger catalogs, Shopify handles expansion effortlessly.  
• Integrated point of sale (POS): Shopify allows you to sell both online and in physical locations with its seamless POS system. This creates a unified shopping experience—something Wix doesn’t fully offer.  

Who is it for? 

• Entrepreneurs seeking a reliable platform to launch their online stores. 
• Small to medium-sized businesses aiming for growth and requiring versatile sales tools. 
• Established retailers looking to expand their digital footprint with advanced features. 

Why switch?  

Shopify offers specialized tools, scalability and a strong focus on online sales—advantages that Wix can’t match. With its robust eCommerce infrastructure, you can deliver a more seamless and efficient shopping experience for your customers.  

The basic plan starts at $39 USD per month (prices as of March 2025) which includes essential eCommerce features. Higher-tier plans offer additional capabilities to support your business as it scales.  

Also read: Shopify Pros and Cons: A Beginner-Friendly eCommerce Platform  

4. Weebly 

Weebly offers a more straightforward approach to website hosting, making website building accessible without compromising on essential web design features. Its intuitive drag-and-drop interface and clean design streamline the process, allowing you to focus fully on your content. 

• Active users: More than 40 million users globally. 
• Third-party integrations: Includes an App Center with various integrations for enhanced functionality. 
• Customer support: Offers help center resources, chat and email support 

How it outperforms Wix? 

• User-friendly design: Weebly’s interface is designed for simplicity, reducing the learning curve and enabling you to build professional-looking websites with ease. 
• Cost-effective plans: Weebly offers competitive pricing with a strong range of features. Its plans start at $10 per month when billed annually (prices as of March 2025), making it a budget-friendly alternative to Wix.  
• Essential eCommerce capabilities: While not as extensive as specialized platforms, Weebly provides built-in tools for online stores, suitable for small to medium-sized businesses. 
• Responsive themes: Choose from a variety of customizable templates that automatically adjust to mobile devices, ensuring your site looks great on any screen.  

Who it’s for: 

• Beginners seeking an uncomplicated platform to establish an online presence. 
• Small business owners looking for an affordable solution to showcase their products or services. 
• Individuals wanting to create personal blogs or portfolios without technical hassles. 

Why switch? 

If you are looking for a more intuitive and cost-effective platform without sacrificing essential features, Weebly is a fair Wix competitor. Its emphasis on simplicity and affordability makes it a great choice. It’s perfect for those who want a professional online presence with minimal effort. 

5. Squarespace 

Squarespace offers a refined website-building experience, emphasizing high-quality design and user-friendly tools. It’s an excellent alternative to Wix for those desiring more advanced customization and a polished aesthetic. 

• Active users: Serves over 3.8 million subscribers. 
• Third-party integrations: Supports extensive integrations, including social media, eCommerce and analytics. 
• Customer support: Provides 24/7 customer support via email, live chat and phone. 

How it outperforms Wix?

• Professional grade templates: Squarespace offers a wider range of design templates tailored to various industries. Its templates provide a more polished and professional look than many of Wix’s options.  
• Integrated eCommerce solutions: Squarespace is equipped with eCommerce capabilities like inventory management, secure checkout and customizable product pages.  
• Comprehensive marketing tools: Squarespace provides built-in SEO features, email marketing campaigns and social media integrations to enhance your online visibility and audience engagement.  
• Transparent pricing plans: Squarespace offers cost-effective website solutions, with plans starting at $16 per month (prices as of March 2025) when billed annually (prices as of March 2025), with no additional costs. 

Who is it for? 

• Design professionals seeking a platform that offers extensive creative control and high-quality aesthetics. 
• Small to medium-sized businesses looking for an all-in-one solution to manage their online presence, including eCommerce and marketing. 
• Bloggers and content creators desiring a visually appealing and easy-to-manage website to showcase their work. 

Why switch? 

Squarespace helps you enhance your brand’s image with a sophisticated and customizable website, that surpasses Wix’s capabilities. With impressive design flexibility and a feature-rich website building platform, Squarespace is a convincing choice for expanding your online presence. 

Related read: Squarespace vs Bluehost: Where Should You Host Your Site?  

6. HostGator 

HostGator offers a beginner-friendly website builder that simplifies the process of creating a professional online presence. As a strong Wix competitor, HostGator features more than 100 mobile-friendly templates. Their intuitive drag-and-drop functionality allows users without technical expertise to design a website hassle-free.  

• Active users: Hosts over 2 million websites. 
• Third-party integrations: Supports WordPress and various eCommerce integrations. 
• Customer support: Offers 24/7 support via phone, chat and email. 

How it outperforms Wix? 

• Budget-friendly plans: HostGator provides competitive pricing, with plans starting at $3.75 per month (prices as of March 2025), making it an economical choice for individuals and small businesses.  
• Comprehensive eCommerce features: HostGator’s advanced plans include eCommerce tools such as inventory management, multiple payment processors and coupon code integration.  
• Integrated marketing tools: Enhance your online reach with built-in SEO tools, social media links and PayPal integration that will help you drive traffic and facilitate transactions flawlessly.  
• Reliable hosting services: HostGator ensures your website benefits from high uptime and performance, backed by quality customer support. 

Who is it for? 

• Beginners seeking an easy-to-use platform to launch their first website without a steep learning curve. 
• Small business owners in need of an affordable solution to establish or enhance their online presence. 
• Entrepreneurs looking to set up an online store with essential eCommerce functionalities without breaking the bank. 

Why switch? 

HostGator is an appropriate option for users who find Wix’s pricing and complexity overwhelming. As an accessible and budget-friendly platform, HostGator offers a user-centric design and a comprehensive toolset, making website building and management effortless. 

7. Web.com 

If you’re a business owner looking to explore artificial intelligence for website building, Web.com is a great option. It leverages AI technology to streamline the website creation process, making it an excellent Wix alternative for those who value simplicity and efficiency. 

• Active users: Over 3 million users worldwide. 
• Third-party integrations: Features AI-powered tools and integrations for website building. 
• Customer support: Provides phone, chat and knowledge base support. 

How it outperforms Wix?

• The DIY AI-powered website builder: Web.com uses AI to speed up website setup, automating design and content creation so you can get your store online faster. 
• User-friendly design: The exclusive drag-and-drop editor requires no coding skills, allowing you to customize your sites effortlessly. 
• Comprehensive eCommerce solutions: Web.com provides exclusive tools for online stores, including marketplace selling and appointment scheduling. In addition, it also provides shipping features that help you manage online customers efficiently.  
• Affordable pricing: Web.com provides a competitive pricing setup, for both personal and eCommerce websites, with plans starting at $4.99 per month (prices as of March 2025).  

Who is it for? 

• Beginners looking for a straightforward platform to establish an online presence without technical hurdles. 
• Small business owners looking for an affordable and efficient way to create and manage their websites. 
• Entrepreneurs interested in launching online stores with integrated eCommerce functionalities. 

Why switch? 

If you are frustrated by Wix’s complex interface or its steep pricing, Web.com offers a more accessible and budget-friendly alternative. Its AI-driven tools and comprehensive features make website creation and management simple and fun. 

8. Domain.com 

Are you looking for a Wix alternative in an all-in-one platform to establish your online presence effortlessly? Domain.com combines domain registration and web hosting with an intuitive website builder, making it a fair Wix competitor. 

• Active users: Around 364.3 million. 
• Third-party integrations: Offers web hosting and website builder integrations. 
• Customer support: Supports customers via phone, chat and email.  

How it outperforms Wix? 

• Integrated services: Domain.com offers domain registration, hosting and a user-friendly website builder under one roof, eliminating the need to manage multiple providers.  
• User-friendly website builder: Domain.com’s website builder offers an intuitive drag-and-drop interface with customizable templates, making website creation easy without coding.  
• Affordable pricing: With plans starting at $1.99 per month (prices as of March 2025), Domain.com offers cost-effective solutions for various website needs, including personal blogs and small business sites.  
• Robust security features: Domain.com includes free SSL certificates with its website builder plans, ensuring your website is secure and trustworthy for visitors.  

Who is it for? 

• Beginners seeking an uncomplicated, all-in-one platform to establish their online presence. 
• Small business owner looking for an affordable and efficient way to create and manage their websites. 
• Entrepreneurs interested in launching online stores with integrated eCommerce functionalities. 

Why switch? 

If you’re overwhelmed by the complexity of Wix or looking for an affordable option, Domain.com provides a simple and budget-friendly alternative. Its integrated services and user-friendly tools allow you to focus on growing your online presence without unnecessary complications. 

9. Google Sites 

If you want a simple, feature-rich and free way to build your online presence, Google Sites is a great option. Its intuitive platform makes creating and hosting websites effortless, making it a strong alternative to Wix. 

• Active users: Usage data is not publicly disclosed.  
• Third-party integrations: Seamlessly integrates with Google Workspace, Drive and other Google tools. 
• Customer support: Provides help center resources and forums for support. 

How it outperforms Wix?

• User-friendly interface: Google Sites provides a drag-and-drop editor, allowing users to build websites without any coding knowledge.  
• Cost-effective: As part of the Google Workspace suite, Google Sites is available at no additional cost, making it an economical choice for individuals and businesses.  
• Seamless integration: Google Sites allow instant access to other applications in the Google ecosystem such as Drive, Calendar and Maps into your site. This enhances functionality and an intuitive user experience.  
• Collaboration made easy: Multiple users can collaborate in real-time, streamlining the website development process.  

Who is it for? 

• Individuals seeking a hassle-free platform to create personal websites or portfolios. 
• Small businesses looking for a cost-effective solution to establish an online presence. 
• Teams and organizations needing to build internal project hubs or informational sites with collaborative features. 

Why switch? 

Google Sites is a simpler no-cost alternative to Wix that allows seamless integration and real-time collaboration with other Google services. This makes it an excellent choice for those seeking efficiency and ease of use in website creation. 

10. Webflow 

Webflow provides a powerful, design-focused platform that goes beyond traditional website builders like Wix. With extensive customization options, it’s a great alternative for those who find Wix too restrictive. 

• Active users: Over 3.5 million users. 
• Third-party integrations: Allows custom integrations via APIs and design tools. 
• Customer support: Offers community support, live chat and support ticket assistance. 

How it outperforms Wix? 

• Advanced design tools: Webflow gives designers full control over every element, allowing for pixel-perfect precision, custom animations and responsive layouts. 
• No-code and developer-friendly: Unlike Wix, Webflow allows complete no-code design, it also lets developers fine-tune sites with custom HTML, CSS and JavaScript. 
• CMS-driven content management: Unlike Wix’s rigid structure, Webflow’s built-in CMS makes managing dynamic content (like listicles, blogs and product descriptions) far more intuitive and customizable. 
• Scalability and hosting power: Webflow sites run on fast, reliable AWS-powered hosting, ensuring superior speed and uptime compared to Wix’s shared hosting environment. 

Who is it for? 

• Designers and developers looking for a no-code builder with deep customization and control. 
• Businesses and agencies that need high-performance websites with unique branding and design flexibility. 
• Creatives and freelancers wanting to create stunning, fully responsive sites without compromising on functionality. 

Why switch? 

If Wix’s design limits are frustrating, Webflow offers a true designer’s playground. It provides advanced customization, greater scalability and complete creative freedom—without the restrictions of traditional site builders. 

Which website builder should you choose?   

With so many Wix alternatives out there, choosing the right one can feel overwhelming. But don’t worry, we’ve broken it down based on your specific needs to help make the website building process easier:  

1. Best for small businesses: Bluehost  

Bluehost is one of the most trusted and popular website builder platforms for small business owners. We offer free domain, reliable web hosting and intuitive drag and drop functionality, making it easy for anyone (even complete beginners) to launch their own website with ease. 

2. Best for eCommerce: Shopify 

When it comes to running an online store, Shopify remains one of the best Wix alternatives. It’s the best website builder for selling products online, offering powerful tools, seamless integrations and advanced features that help you grow your business. 

3. Best for creatives and portfolios: Squarespace 

Squarespace is perfect for artists, designers and content creators who want to build visually stunning professional websites. It’s a sleek alternative to Wix that balances design and function for portfolio-style sites. 

4. Best for growth and flexibility: WordPress with Bluehost  

For users who want complete control, scalability and room to grow, WordPress is a top choice. Especially when paired with Bluehost, this Wix alternative gives you full customization, support for a custom domain and endless plugin options—ideal for both small businesses and established brands. 

5. Best for ease and automation: Web.com or HostGator 

These platforms are great for complete beginners who want a fast start with simplified tools. Web.com offers an AI website builder that handles much of the design for you—perfect if you want to streamline the website building process. 

Related read: 5 Best AI Website Builders for 2025 

Final thoughts 

Choosing the right website builder isn’t just about design—it’s about finding the perfect fit for your goals, skill level and future plans. Whether you need an easy-to-use website builder for a personal project, a visual online store builder for your growing brand or a flexible platform for a custom WordPress site, there’s a Wix alternative out there that checks all your boxes. 

Some platforms shine with advanced eCommerce features and powerful eCommerce and marketing features, while others offer beautifully professionally designed templates and intuitive drag and drop website tools that make building a site feel effortless—even if you have zero technical skills. 

At the end of the day, it’s about more than just website building—it’s about creating something that reflects your brand, supports your goals and delivers a seamless, user-friendly experience for both you and your visitors. 

Ready to get started? Compare Bluehost WordPress hosting plans today and find the perfect fit for you. 

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