BUY .IT DOMAIN NAME

A .it domain is the official country-code top-level domain (ccTLD) for Italy, managed by the Italian Registry (Registro.it). It’s widely used by Italian businesses, organizations and individuals to create a trusted online identity. The .it extension signals a strong connection to Italy, whether through location, audience, language or product offering. The best .it domains are short, memorable and relevant to your brand.

A .it domain offers strong advantages for both local and international use:

• Boost local trust – Italian customers recognize and trust domains connected to Registro.it.
• Improve local SEO – Search engines rank ccTLDs like .it higher in their respective regions.
• Showcase Italian identity – Ideal for selling Italian products or services, or representing Italian culture.
• Global branding potential – Works well for creative marketing (e.g., "[visit].it") and for targeting Italian-speaking audiences worldwide.

Registration is open only to entities located in:

• The European Union (EU)
• The European Economic Area (EEA)
• The Swiss Confederation
• San Marino

Yes. You can register a .it domain name through any registrar accredited by the Italian Registry that offers this extension. The process usually involves searching for your desired name, confirming availability and completing registration with eligibility verification.

Not automatically. Some registrars include a free SSL certificate with domain or hosting packages, while others offer it as a paid add-on. SSL encrypts visitor data, improves trust and can help with search rankings, so it’s highly recommended for any website.

Yes. San Marino is recognized by the .it domain registry as eligible for registration. Whether you’re a citizen, resident or a company based in San Marino, you can register and manage a .it domain just like an Italian resident.

A .it domain typically costs between $8 and $15 per year, depending on the registrar and any added services such as privacy protection, email hosting or premium DNS. Renewal fees are usually in the same range. Choosing a multi-year registration can sometimes secure lower rates and save you from higher renewal rates.

You can register your .it domain in minutes with Bluehost by searching, verifying eligibility and completing checkout. To register with Bluehost:

• Visit the Bluehost Domain Search page
• Search for your preferred .it domain
• Confirm eligibility and availability
• Add it to your cart and complete checkout

Yes. If your target market is Italy or Italian speakers, a .it domain can significantly improve your SEO. Benefits include:

• Higher ranking in Italian search results.
• Better click-through rates from Italian users who trust local domains.
• Cultural relevance, which can boost engagement and conversion rates.

Absolutely. While .it domains are best for local visibility, they also work well for global brands that:

• Sell Italian products (e.g., luxury fashion, wine, olive oil).
• Target Italian-speaking markets in multiple countries.
• Want to use the extension creatively in marketing campaigns.

To to Bluehost:

• Unlock your domain at your current registrar
• Request the authorization (EPP) code
• Start the transfer on the Bluehost Transfer page
• Follow the on-screen steps to complete setup

You can register a .it domain for 1 to 10 years, depending on the registrar’s options. Renewal reminders are usually sent before expiration and many registrars offer auto-renew to prevent accidental loss.

Due to GDPR regulations, certain personal details in the public Whois database are automatically masked for privacy. While additional privacy services may not be necessary, your registrar will ensure compliance with data protection laws.

Yes. Once your .it domain is registered and connected to hosting, you can create unlimited subdomains, such as:

• [blog].]yoursite].it for a blog.
• [shop].[yoursite].it for an eCommerce store.
• [help].[yoursite].it for customer support.