Creating a website is an exciting project, whether it’s for a small business, blog, or personal use. However, it can quickly turn frustrating when you have your heart set on a domain name, only to discover that it’s already taken.
With over two billion websites on the internet, it’s not uncommon to think of the perfect domain name, only to find it out of reach.
But here’s the good news: you can still buy a domain name that’s taken. In this guide, we’ll walk you through the process of checking domain name availability and provide expert advice on how to navigate the intricacies of purchasing a domain that someone else currently owns.
We’ll also share valuable tips on how to buy a domain name that’s taken, ensuring that your dream domain can become a reality. Keep reading to unlock the secrets of acquiring the perfect web address for your online presence!
Why your website needs a domain
Your domain name is your website’s address on the internet, much like a physical address for your business. For instance, Bluehost.com is the domain for Bluehost, combining the name “Bluehost” with the top-level domain (TLD) “.com.”
Every website needs a domain to establish its online identity. Without it, navigating the web would be nearly impossible. There are various TLDs like .gov, .org, .edu and .net, each serving different purposes, allowing you to choose one that fits your brand.
When registering a domain, it’s usually for one year, so setting up automatic renewal is wise. This helps you maintain your online identity and avoid disruptions.
In essence, a domain name is a cornerstone of your online presence, providing credibility and accessibility. If you want to dive deeper into the importance of domain names, check out our blog on Why Do I Need a Domain Name?. So, if you’re serious about your website, investing in a domain is a must!
How to choose the perfect domain for your business
Choosing the right domain name for your company is essential for branding and online visibility. A good domain enhances your brand image and can boost your search engine optimization (SEO). Take your time to pick a name that aligns with your business identity and is easy to share on social media. Shorter domains (ideally three words or less) are usually more memorable and easier to spell.
While .com domains are preferred for their familiarity, they are often the most sought after. If the .com version of your brand name is taken, consider alternatives through domain registrars, which can help you find suitable options.
Think about the potential value of your chosen domain, as a strong name can increase in worth over time. If you love a domain that’s already owned and want to know how to buy a domain name that’s taken, don’t hesitate to contact the owner—they may be open to negotiation. You can also check domain marketplaces to find premium options that fit your business perfectly.
How to check if a domain name is available
Before purchasing a domain, you need to check its availability by performing a domain name search.
Most web hosting companies also offer domain search and registration services. For example, you can run a domain name search through Bluehost. To check if your ideal domain is available, simply enter it in the search bar and click “Search.”
If the domain is available, you’ll have the option to purchase it. If it’s already registered, Bluehost will suggest similar domains that you can consider. You might also explore unique TLDs (top-level domains) that align with your brand.
Keep in mind: don’t get too attached to your first domain name idea. Being open to alternatives can save you time and effort. If you find a domain you love that’s already taken, negotiating with the owner can be a lengthy process. It’s often more advantageous to be flexible; if you’re set on a specific name, the current owner holds the leverage in negotiations. This can lead to higher prices.
What to consider before buying a domain name?
When you learn how to buy a domain name that’s taken, there are several important factors to consider:
- Domain name relevance: Choose a domain name that aligns with your brand, business, or website’s purpose. It should be easy to remember and reflect on the content or products you offer.
- Keyword research: Incorporate relevant keywords, if possible, as they can enhance your site’s visibility in search engines. However, prioritize readability and brandability over keyword stuffing.
- Domain extension: Select an appropriate domain extension (e.g., .com, .net, .org) that suits your goals. .com is widely recognized and trusted, but industry-specific extensions may be suitable for niche markets.
- Uniqueness: Ensure your chosen domain name is unique and not trademarked or copyrighted by someone else. Check for trademark conflicts to avoid legal issues.
- Domain length: Shorter domain names are easier to remember and type. Aim for brevity while maintaining clarity and relevance.
How to buy a domain name that is taken
When learning how to buy a domain name that’s taken, it’s important not to get swept up in the chase. Here is the step-by-step process:
- Research the domain name’s value
- Check for trademark issues
- Find out who owns the domain
- Get the domain owner’s contact information
- Assess the domain’s history
- Begin negotiations with the domain owner
- Know exactly what you’re buying
- Use an escrow service to pay for the domain
- Transfer ownership of the domain
- Bonus tip: consider backordering
Let’s break each of these steps down.
Step 1. Research the domain name’s value
Purchasing a new domain name costs around $10-$15 on average for one year of registration. However, if you want to learn how to get a domain that’s taken but not used, it will likely cost much more than $15.
Some individuals make a business of buying new domains and re-selling them at a higher price. If you don’t know how to calculate a domain’s value, you may end up over-paying.
Consider the factors that affect a domain names’s value, including:
- TLD (.com vs .net)
- Name length (the shorter, the better)
- Spelling
- Keywords (for SEO)
You can work with a domain name appraisal service like EstiBot to determine your maximum budget before you negotiate. A good domain name appraisal search can help determine a fair domain price and explain the rationale behind a domain’s value. Ultimately, business owners and individuals need to decide if the selling price is worth it in the long run.
Step 2: Check for trademark issues
Before diving into negotiations for a domain, it’s crucial to check for trademark issues. You might find the perfect name for your business or project, but if it’s already trademarked, you could face legal headaches down the line.
Start by searching the US trademark database, or your country’s equivalent, to see if the domain name is registered as a trademark. Pay close attention to the classes under which the trademark is filed; sometimes, a name might be trademarked in one industry but available for use in another.
For those involved in domain name sales, being aware of trademark restrictions is essential. Not only does it protect you from potential lawsuits, but it also safeguards your investment. A domain investor who overlooks this step could end up purchasing a domain that can’t be legally used, resulting in wasted time and money.
If you discover that the domain name is indeed trademarked, it’s best to pivot and consider alternatives.
Step 3. Find out who owns the domain
The first step in learning how to buy a domain that is taken is finding the owner. Start by checking to see if the domain is being used for an active website. Type your desired domain into the URL bar of your web browser.
You’ll see one of three things:
- An active website
- A “domain for sale” landing page
- An error message
If you see an active website, your chances of purchasing the domain are slim. But, it doesn’t mean you can’t ask. To find the owner of the domain, try checking the footer or Contact Us page for a phone number or email address.
If you see a “domain for sale” landing page, that’s good news. You’ll find contact information on the page or even a form you can use to make an offer. If you see an error message (or can’t find contact information on an active website), you can use a WHOIS lookup to find the registered owner.
Step 4. Get the domain owner’s contact information
A WHOIS record provides registration and contact information for every registered domain. The data is publicly available because the Internet Corporation for Assigned Names and Numbers (ICANN) legally requires it.
You can find this information by typing your domain into the search bar at lookup.icann.org.
However, some web hosting providers offer a proxy registration service to protect their client’s privacy. If that’s the case, you’ll see contact information for a hosting company rather than the real owner.
Step 5: Assess the domain’s history
When considering a domain, it’s essential to assess the domain’s history. Tools like the Wayback Machine can help you check if the domain previously hosted a website. If it was associated with spam or harmful content, this could impact your brand negatively.
Look into a domain marketplace for any reviews or comments about the domain. Past user experiences can offer valuable insights. Additionally, examine the domain’s SEO performance. If it has quality backlinks, it could boost your project. However, if it has been penalized by search engines, be prepared for potential challenges.
By understanding the domain’s background, you can make a more informed decision and ensure your investment is worthwhile.
Step 6. Begin negotiations with the domain owner
Once you have the registrant’s information, it’s time to reach out. If you landed on a “domain for sale” page, you might be able to enter a bid for the website directly on the landing page. Otherwise, contact the owner via email, find out if they’re willing to sell and then ask for a price or make an offer.
If the owner uses a domain broker or domain broker service, you may need to negotiate with a middleman. A domain broker buys and sells domains for other people. Like real estate agents, domain brokers assist with connecting buyers with sellers and negotiating a fair price.
Step 7: Know exactly what you’re buying
Before finalizing your purchase, it’s crucial to know exactly what you’re buying. Many domain owners may include extras like email addresses or hosting. Clarify what’s included and any usage restrictions.
Check the domain’s history—has it changed hands often? These details can affect value and reputation. Communicate directly with the domain owner to ask questions and get everything in writing. This ensures you’re making an informed decision that aligns with your goals.
Step 8. Use an escrow service to pay for the domain
Buying a domain name isn’t as simple as purchasing a product in a store. You have to pay the current owner and they have to transfer the domain to you.
But who goes first?
Should you pay first and trust, the owner will transfer the domain? Or does the owner transfer the domain and hope you pay the agreed amount. There’s no guarantee that the owner will transfer the domain after they receive your payment. That’s why you should always use an escrow service to manage domain sales.
An escrow service is a third party that ensures everyone sticks to the agreed transaction. You pay the escrow service and they hold on to your money until the domain transfer is complete. Then, the escrow service gives your money to the original owner.
If a domain seller is unwilling to use escrow services, it could be a sign of a potential scam. In such cases, it’s best not to proceed with the purchase.
Step 9. Transfer ownership of the domain
Let’s say you contact the owner, make a bid and they accept. Congratulations! You’re one last step away from owning your dream domain.
Once you’ve made your payment through an escrow service, the last step is to wait for the current owner to transfer ownership of the domain to you.
Bonus tip: consider backordering
If the domain you want is taken, you might want to consider backordering. This allows you to place an order to acquire the domain as soon as it becomes available. Domains can expire and when they do, they often go back on the market.
You’ll be competing with others, including current domain owners, so setting up a backorder can give you a better chance of securing it. If the domain name owner doesn’t renew, you’ll be first in line to claim it. Choose a reputable service for backorder to increase your chances of success. It’s a smart way to snag that perfect domain!
How to transfer domain ownership
To transfer ownership of a domain, the current owner needs to disable the transfer lock and retrieve a transfer authorization code. The new owner will then use this code to request a domain transfer and purchase another year of registration.
The transfer process is handled through the original owner’s domain registrar, which is the company used to register the domain. While each registrar has its own specific process, the essential steps for transferring a domain remain consistent across providers.
Now you know how to buy a domain that is taken and make it yours.
Wrapping up & alternative strategies
Finding the perfect domain name can be challenging, especially if it’s already taken. However, knowing how to buy a domain name that’s taken opens several strategies to secure the right one.
Start by reaching out to the current owner; many may be willing to negotiate if they aren’t actively using the domain. If that doesn’t work or the price is too high, try brainstorming alternatives. Small variations or relevant keywords can lead to great options and registrar tools can help generate creative ideas.
Also, watch for domains nearing expiration. If a desired domain isn’t renewed, back ordering services can give you a chance to claim it as soon as it becomes available. With these approaches—negotiating, exploring alternatives, or waiting for expirations—you can successfully find the domain name that fits your needs.
Learn more about Bluehost web hosting services today and receive a free domain for one year with the purchase of a web hosting plan!
FAQs
Yes, you can buy a domain name that’s already taken, but it involves a specific process. When a domain name is taken, it means someone else currently owns the registration.
However, you can still acquire it if the current owner is willing to sell it. Many hosting services, such as Bluehost, offer domain brokerage services to help facilitate these negotiations, making the process smoother. It’s a bit like real estate – just because a house isn’t for sale doesn’t mean you can’t make an offer!
1. Perform a domain name search using a trusted domain registrar or hosting provider like Bluehost to check domain availability.
2. Contact the current domain owner. Use WHOIS lookup to find contact details unless domain privacy protection is enabled. Alternatively, engage a domain broker, often associated with hosting providers like Bluehost, to negotiate on your behalf.
3. Consider registering multiple domain names or similar variations that align with your business name and brand identity. Use tools from Bluehost to manage and monitor domain options.
4. Check the domain’s expiration date, as some owners may not automatically renew, making the domain available for purchase again.
The price of a taken domain name varies widely based on factors like the domain’s desirability, SEO value, and the owner’s valuation. Premium domains with strong brand identity and relevant keywords that help your site rank higher can cost from hundreds to thousands or even millions of dollars.
The domain market operates on supply and demand, causing prices to fluctuate significantly. If you use Bluehost as your hosting provider, they can assist in evaluating a domain’s potential value before you negotiate a purchase.
This situation is common. The current owner may hold the domain for future use, as an investment, or to protect their brand. If the domain is unused or not actively hosted, you can negotiate a purchase with the owner.
Owners of unused domains are often more willing to sell, especially without immediate plans for the domain. If you proceed with buying, Bluehost can assist with the domain transfer and integration into your hosting account seamlessly.
Yes, you can buy a domain name with a different extension if your desired .com domain is taken. Alternatives include .net, .org, .biz, or country-specific extensions like .co.uk.
Use a trusted domain name search tool, such as Bluehost Domain Name Search, to check availability across multiple domain extensions. If the .com version is popular and taken, its owner may be willing to sell it. Always research the domain’s value beforehand to ensure you offer a fair price.
To check if a new domain name is available, use domain lookup tools like Bluehost Domain Name Search. These tools perform a quick domain name search to verify domain availability.
If the desired domain is taken, use WHOIS lookup to identify the current owner. Explore similar domains or alternative domain extensions as options. Also, check if the domain is listed for sale or nearing expiration to consider backordering opportunities.
Buying a domain name that’s already taken can be a smart move for your online business, but it comes with risks. The cost can be high, especially if it’s a premium domain or one with strong SEO value that can help your site rank higher in search engines.
The domain transfer process might take longer if there are ownership disputes or trademark issues. Also, DNS configuration errors during the transfer could cause temporary downtime for your new website. To minimize risks, always ensure a secure transaction by using trusted services like Bluehost reseller hosting or a professional domain broker.
Yes, purchasing a taken domain name through a domain broker or a Bluehost reseller account is an effective method. Domain brokers negotiate with current domain owners, manage the domain transfer, and ensure a secure transaction.
This approach is ideal for acquiring used domain names that are not actively listed for sale. Using a broker or reseller service saves time and improves your chances of obtaining the right domain for your online business.
After purchasing a domain name, set up DNS records to connect your domain to your hosting provider’s servers, such as Bluehost Managed WordPress Hosting for WordPress sites. Configure professional email hosting with Bluehost to create branded email addresses using your custom domain.
Keep in mind that domain registration usually lasts one year. Enable automatic renewal to avoid service interruptions. If you have multiple domain names or websites, use tools like Bluehost WordPress Multisite to manage unlimited domains and online stores efficiently.
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