Key highlights
- The best email marketing platforms in 2025 for small business includes, Brevo, Mailchimp, Constant Contact, Hubspot, Omnisend.
- Optimize customer interaction through automated sequences, targeted audience segmentation and tailored email content.
- Budget friendly email marketing software with free plans and budget-friendly pricing.
- Bluehost’s Content Creator Solution includes built-in CreativeMail, eliminating the need for third-party email marketing platforms.
Introduction
Dear reader,
Were you searching for the best email marketing platforms? Great! You’ve landed in the right place. We’ve curated a list of the top email marketing solutions to fit your needs—whether you’re a small business, an eCommerce store or a content creator. Just take a look and find the perfect match!
You might be wondering—how did we know exactly what you needed? That’s the power of well-timed and personalized email marketing campaigns. Just like this moment, when the right information reaches you at the perfect time, your emails can do the same for your customers. Choosing the right email marketing platform is essential—it helps you keep your audience engaged, strengthen your brand presence and drive business growth.
In this guide, we’ll explore the best email marketing platforms for small businesses in 2025, comparing their features, pricing and benefits to help you find the perfect fit.
Let’s dive in!
What to look for in an email marketing platform
Selecting the best email marketing platform requires evaluating key features that impact usability, automation, scalability and integration. Whether you run a small business or an eCommerce store, the right platform should streamline email marketing campaigns, save time and enhance customer engagement.
Here are the essential factors to consider when choosing the best email marketing solution:
1. Ease of use
A good email marketing platform should have an intuitive dashboard, a drag-and-drop email editor and pre-built templates. Small businesses need a solution that allows quick setup and optimizes email marketing campaign management without a steep learning curve.
2. Automation features
Look for platforms with advanced automation capabilities, such as drip campaigns, behavioral triggers and AI-driven personalization. Automated workflows help save time and improve customer engagement by delivering the right messages at the right time.
3. Pricing & scalability
Starting small is great, but what happens when your email marketing strategy expands? Choose a platform that offers affordable plans for small businesses but can scale as your audience expands. Free plans are great, but make sure the paid options won’t break the bank when it’s time to upgrade.
4. Templates & design options
Customizable email templates play a key role in branding and engagement. Platforms with a wide variety of responsive email marketing templates and a drag-and-drop editor allow businesses to create visually appealing emails without coding skills.
Your emails should look polished and professional, even if you’re not a designer. Look for platforms that offer customizable, mobile-friendly email templates. A good platform will make it easy to tweak colors, fonts and layouts to match your brand.
5. Segmentation & personalization
Not every subscriber is the same, so why send them all the same email? A strong email marketing tool lets you group your audience based on interests, behavior or purchase history. The more personalized your emails, the better your engagement rates will be.
6. Integrations with websites & hosting
Seamless integration with website builders and hosting providers is essential for effective lead capture and automation. The ability to connect with CRM systems, eCommerce platforms and third-party tools can further enhance functionality.
Also read: How To Start Email Marketing the Easy Way
Best email marketing platforms compared
To help with you what to choose among bunch of options. We have created a quick comparison table of all the top 10 best email marketing platforms for small businesses. Have a look:
| Email marketing platforms | Free plan | Starting plan | Best for | |
| 1 | CreativeMail by Constant Contact | 14-day free trial | $12/month | Organizations needing event management and email marketing |
| 2 | MailerLite | Up to 1,000 subscribers, 12,000 emails/month | $10/month for up to 5,00 subscribers | Small businesses and beginners |
| 3 | Brevo | 300 emails/day | $9/month for 5,000 emails | Growing small businesses |
| 4 | HubSpot | 2,000 emails/month | $20/month (Starter Plan) | Enterprises seeking integrated CRM and marketing |
| 5 | Mailchimp | Up to 500 contacts and 1,000 emails per month | $13.16/month (Essentials Plan) | Businesses seeking a comprehensive email marketing strategy |
| 6 | ActiveCampaign | 14-day free trial | $15/month for 1,000 contacts | Businesses focusing on advanced automation |
| 7 | Moosend | 30-day free trial | $9/month for 500 contacts | Budget-conscious businesses |
| 8 | Omnisend | Free for up to 250 contacts and 500 emails/month | $16/month (Standard Plan) | Growing and medium-sized businesses |
| 9 | Campaigner | 30-day free trial | $59/month | Businesses requiring advanced segmentation |
| 10 | Audienceful | Free for up to 1,000 contacts | Pricing varies | Content creators and publishers |
With a variety of features and pricing models, these email marketing platforms cater to different needs. From simple newsletters to advanced automation and CRM integration. Here’s a quick summary of what the table tells us:
- Most platforms offer free plans or trials, making them accessible for startups and small businesses.
- Pricing starts as low as $9/month, with scalable options based on subscribers or emails sent.
- Each platform has a niche, whether it’s automation, CRM, eCommerce or content creation.
Top 10 best email marketing platforms for small businesses in 2025
Need more detail about each and every email marketing platform. Guess what? We have created a detailed list for you to select the best email marketing solution for your needs. Here you go:
1. CreativeMail by Constant Contact – Best for small business owners
If you’re new to email marketing and want an easy-to-use platform, Constant Contact is an excellent choice. It offers simple email automation, contact management and event registration features, making it great for local businesses, nonprofits and event organizers. Its intuitive design and excellent customer support make it perfect for beginners.
Pros:
- Beginner-friendly with excellent customer support
- Includes event registration & social media tools
Cons:
- Limited automation compared to competitors
- No free plan (only a trial)
Pricing: It offers 14-day free trial; Paid plans start at $12/month
Bonus tip: Simplifying your email marketing process can save you time and effort—especially when everything is built into your hosting provider. With Bluehost WordPress hosting, you get CreativeMail included in the plan, removing the need for external email marketing tools.
2. MailerLite
If you’re a small business, freelancer or solopreneur looking for an easy-to-use, affordable email marketing platform, MailerLite is an excellent choice. It offers a drag-and-drop email builder, email automation, A/B testing and landing page creation. The interface is clean and intuitive, making it ideal for beginners.
You don’t need any coding skills to design professional emails, and their automation features allow you to set up welcome emails, abandoned cart sequences and drip campaigns effortlessly. It’s a no-frills platform that delivers results without overwhelming users with complexity.
Pros:
- Beginner-friendly interface with intuitive design tools
- Great automation & segmentation at a low cost
Cons:
- Limited email templates on the free plan
- Fewer third-party integrations compared to competitors
Pricing: Free for 1,000 subscribers & 12,000 emails/month and if you want extra add-on features then the paid plans start at $10/month.
3. Brevo (formerly Sendinblue)
Brevo is an all-in-one marketing tool that offers more than just email campaigns. With Brevo, you can send emails, SMS, WhatsApp messages and even transactional emails from one platform. It also includes powerful automation workflows, advanced segmentation and CRM features to help you manage customer interactions seamlessly.
Brevo is ideal for small businesses looking for multi-channel marketing without breaking the bank. Unlike Mailchimp, where you pay per contact, Brevo charges based on emails sent, making it a cost-effective solution for businesses with large contact lists.
Pros:
- Supports email, SMS and WhatsApp marketing
- Pay only for emails sent, not contacts stored
Cons:
- Daily sending limit of 300 emails on free plan
- Some advanced features only available on higher-tier plans
Pricing: Free plan available (300 emails/day) and paid plans start at $9/month for 5,000 emails.
4. HubSpot
HubSpot is more than an email marketing tool—it’s a powerful CRM platform with advanced automation features, deep segmentation and sales integrations. If you need an all-in-one business solution that combines email marketing, lead tracking and customer engagement, HubSpot is the best choice.
With personalized email workflows, A/B testing and smart content recommendations, HubSpot ensures you send the right message to the right audience at the right time. If your business relies on CRM-powered marketing, HubSpot is a game-changer.
Pros:
- Seamless integration with HubSpot CRM
- Advanced automation and analytics tools
Cons:
- Expensive for small businesses
- Overwhelming for users who just need email marketing
Pricing: Free plan with 2,000 emails/month and if you want to send more email then switch to a paid plan that starts at $50/month.
5. Mailchimp – Best for small businesses & marketing teams
A household name in email marketing, Mailchimp is known for its user-friendly design, powerful automation and built-in AI recommendations. Mailchimp is great for small businesses looking to scale their email marketing with an all-in-one marketing suite.
Mailchimp provides email templates, audience segmentation, A/B testing and even social media integrations. The downside? Pricing gets expensive as your contact list grows, making it less budget-friendly in the long run.
Pros:
- Easy-to-use drag-and-drop editor
- AI-powered recommendations for email content & timing
Cons:
- Pricing increases significantly as contacts grow
- Limited automation on lower-tier plans
Pricing: Free for 500 contacts & 1,000 emails/month. To send more emails, get a paid plan starts at $13/month.
6. ActiveCampaign – Best for advanced automation
If automation is a priority, ActiveCampaign is one of the most advanced email marketing platforms available. ActiveCampaign combines email marketing, automation workflows and CRM features to deliver highly personalized customer experiences.
Its automation tools let you create complex sequences based on user actions, purchase behavior and engagement levels. While it’s a powerful tool for scaling businesses, the learning curve can be steep for beginners.
Pros:
- Best-in-class automation and segmentation
- Great for businesses focused on customer journeys
Cons:
- No free plan is available
- Steeper learning curve for beginners
Pricing: Plans start at $29/month for 1,000 contacts
7. Moosend – Best budget-friendly email marketing tool
Moosend is an affordable alternative to expensive email marketing platforms. It offers automation workflows, A/B testing and detailed analytics while keeping pricing lower than most competitors. Moosend is an ideal solution for small businesses, startups and solopreneurs who need advanced features without investing much.
Pros:
- Affordable pricing with unlimited emails on paid plans
- Easy-to-use automation builder
Cons:
- Limited integrations
- Not as many pre-built email templates
Pricing: 30-day free trial; Paid plans start at $8/month for 1,000 subscribers
8. Omnisend – Best for eCommerce businesses
Omnisend is built for e-commerce businesses, offering pre-built automation workflows, abandoned cart recovery emails and product recommendations. Omnisend is specifically designed to help online stores boost sales through automated email and SMS marketing. Pros
- Powerful automation workflows for e-commerce
- Multi-channel marketing (email, SMS, push notifications)
Cons
- Limited free plan (only 250 contacts)
- Not ideal for businesses outside e-commerce
Pricing: Free plan available; Paid plans start at $16/month
9. Campaigner – Best for advanced targeting & segmentation
If you need deep segmentation, A/B testing and personalization, Campaigner is a top choice. It’s ideal for businesses that want to refine their audience targeting and maximize conversions through in-depth analytics and automation.
Pros
- Advanced segmentation & automation
- Powerful analytics & reporting
Cons
- No free plan
- Higher pricing compared to simpler platforms
Pricing: Plans start at $59.95/month
10. Audienceful – Best for content creators & publishers
Audienceful is ideal for bloggers, content creators and publishers looking for an email platform designed for storytelling. Audienceful is designed specifically for content-driven businesses.
Audienceful is built to help writers, publishers and media brands engage their audiences through regular newsletters, automated sequences and personalized content recommendations
Pros:
- Designed for writers and content creators – Great for newsletters and editorial-based emails.
- Simple, distraction-free editor – Helps create emails quickly without complicated formatting
Cons:
- Not ideal for e-commerce or sales-driven businesses
- Lacks advanced automation compared to platforms like ActiveCampaign
Pricing: Free for 1,000 contacts; Pricing varies for paid plans
Other free email marketing tools
While the top 10 platforms offer powerful features for businesses of all sizes, there are several other free email marketing tools that cater to specific needs. If you’re looking for alternative options with free plans, here are some additional platforms worth considering:
1. EmailOctopus
EmailOctopus is a lightweight, user-friendly email marketing tool that integrates with Amazon SES for high email deliverability. It is great for businesses and creators looking for an affordable and straightforward platform with basic automation and list management.
2. Klaviyo
Klaviyo is a powerful email marketing and automation platform designed specifically for e-commerce businesses. It’s built to work smoothly with platforms like Shopify and WooCommerce. You can create emails that feel personal, based on what customers have bought or looked at.
3. Benchmark
Benchmark Email is known for its modern, drag-and-drop email builder, making it an excellent choice for businesses that prioritize visual email design. It provides a clean and intuitive interface, making it easy to create professional-looking emails without technical expertise.
4. beehiiv
beehiiv is built for newsletter creators looking to grow, monetize and engage their subscriber base. It provides customizable templates, analytics and monetization options, making it a great choice for independent writers, content creators and publishers who want to build a loyal audience.
Why should you integrate email marketing with your website?
By integrating your website with the best email marketing software, you can automate lead generation and send personalized messages. This creates seamless customer journeys that help convert website visitors into loyal subscribers. Whether you’re running an eCommerce store or a business website, connecting these tools helps turn visitors into long-term subscribers and loyal customers.
When visitors land on your website, you don’t want them to leave without engaging further. Whether you’re running a blog, an eCommerce store or a business website, integrating email marketing helps you convert traffic into long-term subscribers and loyal customers.
Benefits of connecting email marketing with your website
Integrating email marketing with a website offers numerous benefits, especially for small businesses and entrepreneurs, as they do not have to rely on external hosting providers, additional plugins or separate automation services.
- Automated lead generation – Capture visitors’ emails through opt-in forms and nurture them with automated email marketing campaigns.
- Better customer engagement – Send personalized emails based on visitors’ actions on your website, such as signing up, downloading a freebie or making a purchase.
- Higher conversion rates – Build trust with your audience by sending follow-up emails, exclusive discounts and newsletters to keep them engaged.
- Seamless marketing automation – Integrate your website’s email forms with an email marketing platform to send welcome emails, drip campaigns and event invitations automatically.
- Increase website traffic & sales – Use email campaigns to bring visitors back to your website, promoting new blog posts, offers or products.
For website owners looking for a hassle-free way to manage email marketing, content creation and audience growth, Bluehost WordPress Content Creator Solution is the perfect answer.
What is the Bluehost WordPress Content Creator Solution?
The Bluehost WordPress Content Creator Solution is an all-in-one platform that combines website hosting, email marketing tools and content creation features in a single, seamless package.
Struggling for hosting, email tools and automation becomes frustrating, right? No, more struggling as Bluehost WordPress Content Creator Solution brings everything under one roof. Whether you’re a blogger, entrepreneur or content creator, this solution provides all the tools needed to build, grow and monetize your website effortlessly.
With built-in email marketing features, there’s no need to look for third-party providers—you can start capturing leads and sending emails right away!
Key features of Bluehost WordPress Content Creator Solution
The Bluehost WordPress Content Creator Solution comes with numerous built-in features designed to meet all your needs, providing a seamless and efficient experience. Some of them are:
- CreativeMail
A standout feature of Bluehost’s solution is CreativeMail, a fully integrated email marketing tool that eliminates the need for external services. Designed specifically for WordPress users, CreativeMail allows you to capture leads, send automated emails and engage your audience—all from your Bluehost dashboard.
- Jetpack Forms
Bluehost includes Jetpack Forms, making it easy to collect email subscribers directly from your website. No need for additional plugins—everything works within WordPress.
While primarily known for search engine optimization, Yoast SEO also plays a crucial role in enhancing your email marketing efforts. By improving your website’s SEO, you attract more visitors who can be converted into email subscribers.
- WonderBlocks
WonderBlocks is a collection of WordPress blocks designed to transform the Gutenberg editor into a powerful and intuitive page and site designing experience. Create visually appealing pages that can host your email sign-up forms, enhancing user experience.
With Bluehost WordPress Content Creator Solution, email marketing is no longer complicated. It is streamlined, cost-effective and optimized for your website’s success.
Final thoughts
We started by discussing how the right email marketing platform delivers the right message at the right time. Now, you have explored the best email marketing platforms for small businesses in 2025.
Each platform offers unique features, from MailerLite’s simplicity to HubSpot’s advanced CRM and Brevo’s multi-channel marketing tools. Choosing the best email marketing software ensures that your campaigns remain effective, engaging and aligned with your business objectives.
If you want an all-in-one solution for website management and email marketing, Bluehost WordPress Content Creator Solution is perfect. It includes CreativeMail for seamless email automation and lead generation—all within your hosting dashboard.
Why manage multiple tools when you can streamline everything? Get started with Bluehost and simplify your email marketing today!
FAQs
Yes, email marketing remains a highly effective strategy for small businesses. It allows for direct communication with customers, personalized messaging and has a high return on investment compared to other marketing channels.
Selecting the appropriate email marketing software depends on several factors. Your budget plays a crucial role in determining which platform is the best fit. Consider the features you need, such as automation, analytics and audience segmentation.
Integration capabilities with your existing systems are also important to ensure seamless workflow. Additionally, the platform should be scalable to accommodate your business growth.
Some of the best email marketing services are free such as MailerLite (1,000 subscribers, 12,000 emails/month), Brevo (300 emails/day) and HubSpot (2,000 emails/month).
Several email marketing platforms cater specifically to small businesses, offering user-friendly interfaces and scalable features. Some top options include Mailchimp, CreativeMail by Constant Contact, Brevo (formerly Sendinblue) and MailerLite.
