Key Highlights
- Cart abandonment leads to lost sales, but plugins help recover them.
- Key features include email automation, multi-channel support, analytics and CRM integration.
- Top plugins offer personalized recovery via email, SMS and push notifications.
- Bluehost boosts performance with reliable hosting for smooth plugin functionality.
- Choosing the right plugin depends on business needs and budget.
- Optimizing strategy with automation, testing and analytics improves recovery rates.
Introduction
Shopping cart abandonment is a frustrating reality for WooCommerce store owners, with countless potential sales slipping through the cracks. Customers often add products to their carts but leave without completing the purchase, resulting in lost revenue.
What if you could turn those lost carts into actual sales? With the right WooCommerce abandoned cart plugin, recovering lost revenue becomes effortless. These tools automatically follow customers through personalized emails, reminders and incentives, nudging them to complete their purchase.
As we step into 2025, a wide range of powerful plugins are available to help WooCommerce store owners tackle cart abandonment effectively. In this guide, we’ll explore the best options to bring customers back and boost your sales.
Best WooCommerce abandoned cart plugins
Recovering abandoned carts can make a significant difference to your WooCommerce store’s revenue. Here are the top abandoned cart plugins to help you re-engage customers and reduce lost sales:
- YITH WooCommerce recovers abandoned cart
- Retainful
- CartFlows
- Omnisend
- Jilt (now part of WP Engine)
- HubSpot for WooCommerce
- Abandoned cart lite for WooCommerce
- WooCommerce cart abandonment recovery by CartBounty
1. YITH WooCommerce recovers abandoned cart
YITH WooCommerce Recover Abandoned Cart is a great tool that helps you reconnect with lost customers. This plugin automatically sends reminders to customers who have left items in their carts, encouraging them to complete their purchases. It is well-suited for small to medium-sized businesses and WooCommerce store owners looking for a straightforward, powerful solution for cart recovery. YITH WooCommerce Recover Abandoned Cart plugin is perfect if you’re looking to increase your sales without the complexity of a multi-channel tool.
Key features:
- Automatic email reminders to recover abandoned carts
- Customizable email templates for a personal touch
- Detailed analytics to track recovery performance
- Simple interface, making it easy for beginners
Pros:
- Simple setup with no coding required. The straightforward design makes it easy to use, but it’s effective enough to see real improvements in abandoned cart recovery.
- Customizable emails allow branding. Email templates can be tailored for a personal touch, making follow-up messages more engaging.
- YITH offers insightful data that gives you a solid understanding of your campaign performance.
Cons:
- Limited to email as a recovery channel, so it may lack flexibility if you’re looking to expand to SMS or push notifications.
- Some advanced features are only available in the premium version, limiting functionality in the free version.
Pricing:
Starting at $89.99 per year, which provides full access to the plugin’s premium features.
2. Retainful
Retainful is known for its easy setup and comprehensive cart recovery features. It automates follow-up emails, helping you recover abandoned carts effortlessly. Retainful suits stores of all sizes, especially those wanting simple, automated cart recovery.
Key features:
- Abandoned cart email sequences for better reach
- One-click recovery link in emails
- Ability to offer discount codes within recovery emails
- Post-purchase features like next-order coupons
Pros:
- Simple setup with a user-friendly interface
- Customizable abandoned cart sequences
- Includes tools for incentivizing future purchases
Cons:
- Limited design customization for emails
- Certain advanced features locked in premium plans
Pricing:
Retainful offers a free version with basic features. The starter plan starts at $19 per month.
CartFlows
CartFlows combines checkout optimization with abandoned cart recovery, making it a great choice for businesses focused on boosting conversions. CartFlows is ideal for businesses aiming to boost conversions with checkout and recovery optimization.
Key features:
- Customizable sales funnels and optimized checkout pages
- Abandoned cart email sequences
- Drag-and-drop builder for easy setup
- Split testing for different checkout designs
Pros:
- Offers powerful checkout customization
- Includes funnel building and split testing
- Optimized for high conversion rates
Cons:
- More complex setup than basic recovery tools
- Higher price point compared to other plugins
Pricing:
CartFlows starts at $249 per year.
Omnisend
Omnisend is a multi-channel marketing tool with strong abandoned cart recovery features, ideal for larger campaigns. Omnisend is suitable for medium to large stores with bigger marketing campaigns and a need for multi-channel communication.
Key features:
- Supports email, SMS and push notifications for multi-channel reach
- Automated workflows for cart recovery and other events
- Advanced segmentation to target specific customer groups
- Pre-built templates and drag-and-drop editor
Pros:
- Multi-channel support to reach customers in various ways
- Advanced targeting and segmentation options
- High customizability with easy-to-use templates
Cons:
- May be overkill for smaller stores with limited budgets
- Pricing can become expensive with advanced features
Pricing:
Omnisend offers a free plan for basic email marketing. Paid plans for additional features start at $11.20 per month.
Jilt (now part of WP Engine)
Recently acquired by WP Engine, Jilt is a robust tool for abandoned cart recovery, particularly known for its advanced email customization. It is ideal for stores looking for a more advanced email solution, particularly those already using WP Engine.
Key features:
- Automated abandoned cart emails with full customization
- Campaign analytics to track performance
- GDPR-compliant and data protection features
- Multi-language support for international stores
Pros:
- Highly customizable email templates
- Strong analytics for campaign insights
- Multi-language support for broader reach
Cons:
- No longer available as a standalone plugin (only within WP Engine ecosystem)
- Limited customer support options for new users
Pricing:
Pricing depends on WP Engine’s hosting plans.
HubSpot for WooCommerce
HubSpot for WooCommerce offers a blend of CRM features with cart recovery, ideal for stores that want to integrate marketing and customer data. Larger stores or businesses already using HubSpot, looking for integrated CRM and marketing automation can opt for this plugin.
Key features:
- Integrates directly with HubSpot’s CRM
- Abandoned cart recovery emails and workflows
- Customer segmentation for targeted campaigns
- Marketing automation tools for follow-up
Pros:
- Combines CRM and cart recovery in one tool
- Offers robust customer segmentation
- Good for stores with complex customer journey tracking
Cons:
- Requires familiarity with HubSpot’s platform
- Premium HubSpot plans can be costly
Pricing:
HubSpot for WooCommerce is free, but advanced features require paid HubSpot plans.
Abandoned cart lite for WooCommerce
Abandoned Cart Lite for WooCommerce is a free option offering basic recovery features, perfect for stores new to cart recovery. Small businesses or startups on a budget that need a simple tool for basic recovery can opt for Abandoned Cart Lite.
Key features:
- Automated email reminders for abandoned carts
- Easy email template customization
- Dashboard to track recovery performance
- Basic analytics included
Pros:
- Free, with essential recovery features
- User-friendly for beginners
- Covers basic email automation needs
Cons:
- Limited to email-only reminders
- Few advanced customization options
Pricing:
Free, with a premium version available for advanced features.
WooCommerce cart abandonment recovery by CartBounty
CartBounty is a powerful tool with in-depth tracking and email options, helping you capture and recover lost sales effectively. Businesses of all sizes needing a powerful, real-time solution for WooCommerce abandoned cart recovery with high flexibility in email options can choose CartBounty.
Key features:
- Real-time cart tracking to capture abandoned carts instantly
- Customizable email templates and sequences
- GDPR compliance for data protection
- Exit-intent popups to prevent abandonment
Pros:
- Real-time tracking provides immediate insights
- GDPR compliance makes it suitable for EU stores
- Strong customization for email reminders
Cons:
- More expensive than basic options
- Some advanced features require a learning curve
Pricing:
CartBounty starts at $98.
How to enhance plugin performance with our Bluehost eCommerce Premium solution
At Bluehost, we understand that a robust hosting environment is crucial for the seamless operation of your WooCommerce store and its plugins. Our Bluehost eCommerce Premium solution is specifically designed to optimize your online store’s performance, ensuring that all components work harmoniously to deliver an exceptional shopping experience.
Key features:
- Optimized performance: Our hosting infrastructure is tailored for WooCommerce, providing faster load times and smooth plugin operation. This ensures that your store can efficiently handle customer interactions and transactions without delays.
- Comprehensive eCommerce tools: We offer a suite of features, including gift card integration, booking and appointment scheduling and promotional campaign management. These tools are designed to work seamlessly with various plugins, enhancing your store’s capabilities and streamlining operations.
- Enhanced customer experience: With features like one-click checkout, AJAX search and product filtering, we make the shopping experience more intuitive and efficient. This not only reduces cart abandonment rates but also fosters customer loyalty by providing a user-friendly interface.
- Scalability: As your business grows, our scalable hosting plans can accommodate increased traffic and data, ensuring consistent plugin performance without compromising speed or reliability. This means your store remains responsive and efficient, even during peak times.
By choosing our Bluehost eCommerce Premium solution, you’re investing in a hosting service that not only supports but actively enhances the performance of your WooCommerce store and its plugins. Our goal is to provide you with the tools and infrastructure necessary to create a seamless, efficient and enjoyable shopping experience for your customers.
How to choose the right plugin for your store?
With so many WooCommerce abandoned cart plugins, choosing the right one depends on your store’s needs, budget and customer engagement strategy.
Here are 7 key factors to consider:
1. Email automation and customization
Automated emails drive cart recovery, but customization is key. Look for plugins that let you personalize subject lines, messages and timing. A/B testing features help optimize engagement.
Tip: Choose a plugin that allows testing different email strategies to maximize conversions.
2. Multi-channel support
Email alone may not be enough. Plugins with SMS and push notifications can improve reach, especially for mobile users.
Tip: Multi-channel options help engage customers where they’re most active.
3. Analytics and reporting
Detailed tracking of open rates, click-throughs and conversions helps refine your strategy.
Tip: If scaling, choose a plugin with robust analytics for deeper insights.
4. CRM and marketing tool integration
Seamless integration with HubSpot, Mailchimp or Zapier makes it easier to unify recovery efforts with broader marketing campaigns.
Tip: Pick a plugin that syncs with your existing tools to streamline workflows.
5. Affordability and scalability
Free plugins offer basic recovery, but premium options provide advanced features like multi-channel support and better analytics.
Tip: Opt for flexible pricing plans that allow growth without overspending.
6. Ease of use and support
A user-friendly interface and reliable support (live chat, forums or 24/7 assistance) save time and effort.
Tip: Read user reviews to gauge ease of setup and customer support quality.
7. Compliance and data privacy
A user-friendly interface and reliable support (live chat, forums or 24/7 assistance) save time and effort.
Tip: Read user reviews to gauge ease of setup and customer support quality.
Best practices for plugin usage and optimization
Using an abandoned cart plugin can help you reclaim lost sales, but optimizing it can make a big difference in your results. Here are some best practices to ensure your plugin is working at its full potential.
1. Customize email content for a personal touch
Generic emails don’t get much attention. Personalizing your abandoned cart emails can make customers feel valued, increasing the chance they’ll return to complete their purchase. Use the customer’s name and mention the specific items left in their cart. Adding product images and short descriptions helps jog their memory and reignites interest.
Keep the email friendly, concise and professional. Too much information can overwhelm readers; focus on reminding them of what they left behind.
Also read: Business Email Etiquette: 36 Key Rules for Professionals
2. Experiment with email timing and frequency
Timing is key in cart recovery. An email sent too soon may feel intrusive, while one sent too late might lose its impact. Start by sending a reminder within the first hour, then a second reminder after 24 hours if they haven’t returned. Some plugins allow you to set up multiple reminders at different intervals—use this feature to experiment with timing until you find what works best.
Don’t overwhelm customers with too many emails. Three reminders spaced out over a few days is usually enough.
3. Use incentives to encourage completion
Offering incentives like a discount or free shipping can give customers the nudge they need to complete their purchase. An effective approach is to offer a small incentive in the first reminder and a slightly better one in the final reminder. This creates a sense of urgency and shows customers that they’re valued.
Use urgency sparingly. Phrasing like “only for the next 24 hours” or “exclusive offer just for you” can help without feeling too pushy.
4. Optimize for mobile devices
Many customers browse and shop on mobile devices, so make sure your abandoned cart emails look good on mobile. Check that images load quickly, text is easy to read and the layout isn’t cluttered. A responsive design helps ensure that customers have a smooth experience, no matter the device they’re using.
Before launching your campaign, preview your emails on both desktop and mobile to confirm they’re mobile-friendly.
Also read: Mobile Optimization in 2025 – Best Practices
5. Track and analyze performance metrics
Most plugins offer analytics to show how your recovery efforts are performing. Pay attention to metrics like open rates, click-through rates and conversion rates. This data helps you understand what’s working and where there’s room for improvement. Use these insights to refine your email timing, content and incentives.
Set regular intervals to review performance metrics, such as weekly or monthly, to keep track of progress and adjust strategies as needed.
6. Segment your audience for targeted emails
Segmenting allows you to send more tailored messages based on customer behavior. For example, high-value customers might respond well to exclusive discounts, while first-time visitors may need a simple reminder. Audience segmentation lets you speak to each group in a way that resonates best, boosting your recovery rates.
Use plugin tools to group customers by cart value, frequency of cart abandonment or other relevant factors.
7. Include a clear call-to-action (CTA)
Every email should include a clear call-to-action button, such as “Return to Cart” or “Complete Your Order.” The CTA should stand out visually, guiding customers directly back to their shopping cart. Avoid multiple CTAs that could distract or confuse them. Keep it simple and straightforward.
Use action-oriented language, like “Continue Shopping” or “Finish Checkout,” to make the call to action inviting and engaging.
8. Test different email elements
A/B testing different elements of your emails can reveal what works best for your audience. Test subject lines, email content, CTAs and incentives. Small changes can have a big impact on open rates and conversions. Run these tests one element at a time to identify what’s driving the best results.
Start with subject line tests to improve open rates, then move on to other elements for further optimization.
9. Ensure compliance with data privacy regulations
Abandoned cart emails often involve personal customer data, so it’s crucial to stay compliant with privacy laws like GDPR. Many plugins have settings that allow you to manage data privacy features. Make sure your emails include an option for customers to unsubscribe and handle all data according to legal guidelines.
If your customers are international, double-check compliance with relevant privacy laws to avoid any issues.
10. Keep your plugin updated
Regular plugin updates often include new features, bug fixes and security improvements. By keeping your abandoned cart plugin updated, you’ll ensure you have access to the latest tools and that your recovery efforts stay effective and secure. Check your plugin settings to enable automatic updates or set reminders to update it manually.
Before updating, review the change log to understand what’s included in the update and avoid any potential compatibility issues.
Related Post: 30+ Business Email Etiquette Rules That Every Professional Should Know
Final thoughts
Cart abandonment doesn’t have to mean lost sales. With the right strategy and tools, you can turn missed opportunities into conversions. By using a powerful abandoned cart plugin, personalizing recovery emails and optimizing your outreach, you can re-engage customers and boost revenue effortlessly.
Pairing these efforts with a reliable hosting solution ensures your store runs smoothly, keeping recovery processes fast and effective. Bluehost eCommerce Premium solution provides the speed, security and scalability your WooCommerce store needs to thrive.
Ready to recover lost sales and maximize your store’s potential? Choose the right plugin, refine your strategy and let Bluehost power your success!
FAQ’s
Abandoned cart plugins track cart activity and send automated reminder emails or messages to encourage checkout. Many plugins, like YITH WooCommerce Recover Abandoned Cart, also support discounts, allowing you to send a coupon code as an extra incentive.
Free plugins offer basic features, but premium ones provide more advanced options for better recovery results.Free WooCommerce plugins provide basic recovery features, like abandoned cart reminder emails for guest users and registered users. However, premium versions offer more advanced options, such as multi-channel follow-ups, in-depth analytics and smart discounting for better recovery rates. Free plugins offer basic features, but premium ones provide more advanced options for better recovery results.
A three-step email sequence works best:
1. First reminder (after 1 hour) – A simple nudge about the forgotten cart.
2. Second email (after 24 hours) – Highlight urgency or include a coupon code to encourage checkout.
3. Final follow-up (after 3–5 days) – A last attempt with a stronger incentive before marking the cart as lost.
Yes! Many plugins can track guest users through cookies or email capture at checkout and send reminders even if they didn’t register.
Most modern WooCommerce plugins are optimized for mobile, ensuring that reminder emails and checkout processes are smooth for mobile shoppers.
Yes, many plugins include GDPR-compliant features, such as consent checkboxes, data anonymization and easy opt-out options in emails to protect user privacy.
Absolutely! Offering a limited-time coupon code in abandoned cart reminder emails can significantly increase recovery rates by giving customers an extra push to complete their purchase.
