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With more people using the internet and mobile devices, the interest in live streaming and on-demand videos is growing rapidly. This surge presents an opportunity for individuals and businesses alike to create their own video-streaming websites.  

If you’re interested in starting your own video streaming site, this article can help. We’ll walk through the essential steps to create a live-streaming website on WordPress using Bluehost’s AI Site Creator paired with some live-streaming WordPress plugins

By choosing WordPress for your live-streaming website, you can take advantage of customizable features and user-friendly interfaces to build an engaging and scalable live-streaming website. 

Types of streaming services  

Today’s live streaming platforms can be broadly categorized into three types: on-demand streaming, live streaming, and hybrid streaming.   

Each type serves a specific purpose and audience, and understanding their distinctions is important for anyone looking to enter the video streaming market.  

On-demand streaming  

On-demand streaming services let you watch videos whenever you want, without needing to download them. Examples of these services include Netflix and Amazon Prime Video.  

Key features  

Content accessibility. The biggest advantage of on-demand streaming is that you can watch content at any time and from anywhere. Whether you’re at home, on a break, or traveling, you can enjoy your favorite shows and movies easily.  

Subscription models. These services usually require you to pay a monthly or yearly fee to access a large library of content. This includes movies, TV shows, documentaries, and exclusive specials.  

User profiles and recommendations. On-demand services often provide personalized user profiles and suggest content based on what you’ve watched before. This makes it easier for you to find new shows and movies that you might like.  

Multi-platform support. You can use these services on many different devices, such as smartphones, tablets, smart TVs, and gaming consoles. This means you can start watching on one device and continue on another without any problems.

Live streaming  

Live streaming services, like Twitch and YouTube Live, are perfect for audiences who want to watch events as they happen in real-time. This type of streaming is ideal for live events such as sports, concerts, and interactive gaming sessions, allowing you to experience the action as it unfolds.  

Key features  

Engagement and interaction. The main benefit of live streaming is its ability to create interaction between you and the content creators. You can use live chat features to talk directly with the streamers and other viewers, making the experience more engaging and communal. This real-time interaction is especially enjoyable during live gaming broadcasts or interactive shows where your input can influence the event.  

Content types. Live streaming supports a wide range of content, from professional sports broadcasts to casual live vlogs. This flexibility attracts a diverse audience, making the platform appealing to many different types of viewers.  

Monetization opportunities. There are various ways streamers can earn money on live-streaming platforms. They can earn through advertisements shown during their broadcasts, subscriptions from viewers who want to support them regularly, and direct donations or tips during live sessions. These different income sources allow creators to effectively monetize their content while also giving them the freedom to innovate and personalize their interactions with fans.

Hybrid streaming  

Hybrid streaming platforms, such as YouTube and Facebook Watch, combine both on-demand and live-streaming features to give you a complete media experience. This model adapts to your varied preferences by letting you watch pre-recorded content whenever you want and participate in live events as they happen.  

Key features  

Versatile content offering. The strength of hybrid streaming lies in its versatility. You can choose from a wide range of pre-recorded videos, including educational content, DIY tutorials, entertainment, and news segments. At the same time, you can engage with live broadcasts, such as live Q&A sessions, webinars, sports events, and concerts.  

Enhanced user engagement. By offering both live and on-demand features, hybrid platforms cater to a wide audience, enhancing engagement through different types of content. This approach allows you to interact directly with content creators during live streams while also enjoying the flexibility of watching pre-recorded content whenever it suits you best.  

Maximizing reach and flexibility. For content creators and media companies, hybrid streaming services provide tools to reach audiences in multiple ways on a single platform. Whether you prefer the immediacy of live content or the convenience of watching on your own schedule, hybrid platforms offer the necessary flexibility to meet these diverse viewing habits.  

Community building and monetization. Hybrid platforms bring together the best of both worlds. They enjoy strong community engagement from live streaming and steady viewer traffic from on-demand content. This approach helps build strong connections within the community and creates many ways to earn money, including ads, subscriptions, pay-per-view, and sponsored content.

Basic features of a successful streaming website  

User-friendly interface  

To create a great streaming website, it’s important to make the interface simple and user-friendly. This means making sure that visitors can easily navigate and find what they’re looking for. It’s crucial to have a layout that’s easy to use and understand, so users stay interested.   

The design should work well on different devices, like computers, tablets, and phones. This way, everyone can have a good experience, no matter how they access the site.   

Also, organizing content into clear categories helps users quickly discover the videos or live streams they enjoy. This not only makes users happier but also encourages them to stay longer and explore more.  

High-quality streaming  

For a great viewer experience, it’s important to have top-notch streaming quality. This includes clear video and audio quality with minimal buffering and interruptions.  

To achieve this, invest in quality WordPress hosting solutions that use content delivery networks (CDNs) to distribute the streaming load and optimize delivery based on the user’s location.  

Offering different streaming quality options allows users with varying internet speeds to select the best quality for their connection. This will ensure a smooth viewing experience for your viewers.  

Scalable infrastructure  

When you organize live events, your website will attract a surge of visitors. If your infrastructure isn’t prepared for this, the site could slow down or crash.  

To handle this influx, your website should be built on a scalable infrastructure. Utilize scalable hosting services that can expand resources during peak times and reduce them during off-peak periods.   

Cloud-based solutions work well for this. They are flexible and reliable. By using load balancing, you can evenly distribute traffic among servers. This helps keep everything running smoothly, no matter how many people visit your site.  

Interactive features  

Interactive features such as live chat, comments, and reaction emojis make viewers feel like they are part of the event, rather than just passive observers. This interaction keeps viewers more engaged and invested in the content, leading to longer viewing times and more frequent visits.   

Live polls and Q&A sessions can also encourage audience participation and make the streams more engaging.  

Monetization options  

To make your streaming website sustainable, you need effective monetization options. These can include subscription plans, pay-per-view options, advertising, and sponsorships.   

Offering multiple payment gateways ensures that users from different regions can easily subscribe to or make payments. Integrating ads seamlessly into the streams without disrupting the viewing experience can also provide a steady revenue stream.  

Security and privacy  

Cybersecurity is a top priority for any website, especially live-streaming websites.   

Ensure your platform has strong security measures in place to protect user data and prevent unauthorized access. This includes using encryption, secure login methods, and regular updates to keep out potential threats.   

Also, establish clear rules for content moderation to maintain a safe and welcoming environment for all users.   

By prioritizing both security and content guidelines, you create a trustworthy and enjoyable space for your streaming community.  

Analytics and reporting  

Having strong analytics and reporting tools is important for understanding user behavior and improving your video streaming service. These tools can give you valuable insights into viewer demographics, peak viewing times, and trending content.   

Use this data to fine-tune your content plans, schedule streams strategically, and elevate the overall user experience.  

By incorporating these basic features, you can provide a high-quality, engaging, and secure experience for your users.   

With WordPress, the right plugins and themes can help you achieve these functionalities and create a successful streaming platform that meets the needs of both viewers and streamers.

How to create a video streaming website with WordPress  

Creating a live-streaming website on WordPress is made easier with Bluehost’s AI Site Creator. With AI Site Creator, the process of building a website is further simplified for you. It guides you through set-up steps and automates tasks, regardless of your level of expertise.  

When you’re ready, let’s dive into the steps and get your website up and running.  

1. Select AI Website Creator from Bluehost  

To start building your live streaming website with Bluehost’s AI Website Creator, first, log in to your Bluehost account.   

Navigate to the website builder section and select AI Website Creator.   

Click Get Started, then provide a brief but detailed description of your live-streaming website.  

Clearly state your intention to host live-streaming content. This description helps the AI algorithm understand your needs and preferences for a live-streaming platform. With this information, the AI can generate personalized recommendations for your website’s design and features tailored specifically for live-streaming content.  

2. Connect your Facebook account  

Connecting your Facebook account during the website creation process is optional but can provide valuable insights to improve your site’s customization. If you choose to connect your Facebook account, click Connect Facebook.  

The AI creator can then access information like your business page details and profile information. This data helps the tool suggest design elements and content ideas that align with your brand.   

This can also be particularly useful for promoting live events and engaging with viewers directly through social media platforms integrated into your site.  

However, if you don’t have a Facebook page or prefer not to connect it, you can click Skip for now to bypass this step without impacting the website creation process.  

3. Upload your website logo  

Adding your website’s logo is an important step in establishing your brand’s identity. If you haven’t already designed a logo, consider creating one using tools like Canva or Adobe Illustrator. These tools offer a variety of templates and design elements that can help you craft a logo, even if you don’t have graphic design experience.  

Once you’ve designed your logo, upload it to your website by either dragging and dropping the image or selecting it from your computer.   

4. Choose your experience level with WordPress  

In the next step, you’ll be asked about your experience level with WordPress. You can choose the option that best reflects your familiarity with the platform. Based on your selection, the AI creator will customize different versions of your website accordingly.  

5. Select the AI-generated website version  

AI Website Creator will provide you with different versions of your website to choose from. Preview each version, focusing on designs that facilitate easy navigation and interactive elements suitable for live streaming, such as chat boxes, schedule timers, and quick access to live sessions. This allows you to select the version that best aligns with your vision for your website and meets your specific needs.  

If you’d like to see more versions of the website, click Regenerate. This will prompt the AI tool to generate additional variations for you to review and select from.  

6. Customize your website  

After selecting your preferred design, click Customize in the top-right corner. You can then use the customization options to further tailor your website. The customization tools are designed to be intuitive so you can easily modify design elements.  

For a live streaming site, consider adjusting elements like the color scheme to match your brand, and ensure the font is legible across devices since text clarity is essential during live streams.  

7. Edit with Wonder Block  

From the Bluehost dashboard in your WordPress admin panel, click Preview your site, and then click Edit page. Here, you can use Wonder Blocks to incorporate custom blocks or select from pre-designed page templates.   

This feature is particularly useful for adding unique text elements and images, ensuring every part of your site is perfectly aligned with your branding.  

8. Enable live stream capabilities to your WordPress site 

To add live-streaming capabilities to your WordPress site, you can use plugins such as WPStream or VideoWhisper. These plugins allow you to easily broadcast live video streams directly from your site without needing extensive technical knowledge. 

WPStream is a user-friendly plugin designed for WordPress users who wish to broadcast live video content. Here’s how to set it up: 

  1. Account creation 
  • WPStream requires you to create an account on their platform. 
  • After registration, you will need to connect your WPStream account with your WordPress site using the provided API key. 
  1. Creating your first stream 
  • In the WordPress dashboard, you’ll find a new tab for WPStream. Click on it to create a new stream. 
  • Enter the details for your live stream, such as title and description. 
  • WPStream allows you to configure whether your stream will be free or pay-per-view. 
  1. Broadcasting 
  • You can broadcast directly from your browser using the WPStream plugin or use external broadcasting software like OBS Studio for more advanced features. 
  • Once you start broadcasting, users can view the live stream directly on your WordPress site. 
  1. Managing streams 
  • The plugin provides tools to manage your broadcasts, view statistics, and interact with viewers through comments. 

VideoWhisper is another robust option for adding live-streaming functionality, catering more to users needing advanced features like multi-user video chat and pay-per-view settings. 

  1. Setting up streaming
  • VideoWhisper offers comprehensive tools to set up different types of streams, such as live channels, video conferences, or multi-user sessions. 
  • Detailed settings allow you to control video quality, user permissions, and monetization options. 
  1. Integration with external software 
  • For professional-grade streaming, VideoWhisper can integrate with external broadcasting software. 
  • This is beneficial for those who need higher control over their streaming setup, including camera and microphone settings, encoding options, and more. 
  1. User interaction 
  • The plugin supports real-time chat and can be configured to include interactive features like polls or quizzes during the live stream. 
  1. Monetization
  • VideoWhisper allows for various monetization strategies including subscriptions, pay-per-view, and advertising. This is particularly useful for creators looking to generate revenue from their live streams. 

More about WordPress streaming plugins 

Both WPStream and VideoWhisper provide effective solutions for adding live-stream capabilities to a WordPress site, catering to different levels of user expertise and needs. Implementing these plugins can transform your site into a dynamic live streaming platform, opening up new possibilities for content delivery and audience engagement. 

8. Publish your website  

After all edits and adjustments are made, it’s time to publish your video-streaming website. Simply click Publish to go live. This final step makes your new live-streaming website accessible to users worldwide.  


Congratulations! You’ve learned how to set up your own live-streaming website on WordPress.   

With your platform ready, the next big step is to start filming and streaming, engaging your audience with captivating content, and building your online presence. Whether you’re planning to stream live events, tutorials, or entertaining content, your new website is a robust foundation for your broadcasting goals.

Frequently asked questions

What is the best web hosting service for a WordPress site intended for live streaming?

For a WordPress site designed to host live streams, you’ll want a web hosting service that offers robust bandwidth and strong uptime guarantees to handle the continuous data flow of live video. Bluehost is a popular choice as they offer cloud hosting plans that support the demands of a live streaming platform with scalability, reliability, and performance.

What are the key features to look for in a live streaming platform on WordPress?  

Key features to look for include support for high-definition video streams, reliable content delivery networks (CDN) to reduce lag, interactive tools like chat for viewer engagement, and robust security measures to protect your streams and user data.  

Can I host video streams directly on my own live-streaming website?  

Yes, you can host video streams directly on your own live-streaming website using WordPress plugins designed for video hosting and streaming. However, consider using a CDN to enhance the delivery speed and quality of your live streams, especially if you expect a large audience.  

What are the benefits of creating my own live-streaming website instead of using third-party platforms?  

Creating your own live-streaming website gives you full control over your content and the way it is presented, including customization of the user interface and branding. Also, hosting on your own site often means you can bypass the revenue-sharing models of third-party platforms, retaining more of your earnings from subscriptions, ads, and donations.  

How can I ensure my live video content is secure on my WordPress site?  

To secure live video content on your WordPress site, use HTTPS, implement access restrictions like password protection or subscriber-only access, and consider using digital rights management (DRM) tools. Additionally, ensure your web hosting service provides robust security features to protect your site and data.  

What are some challenges to running a live-streaming website on WordPress?  

Some challenges include handling large volumes of traffic spikes during popular live streams, ensuring consistent stream quality across all devices, and managing the bandwidth requirements without interrupting service. To mitigate these issues, it’s important to choose a reliable web hosting service and possibly cloud hosting. 

  • Devin Sears

    Devin is a Senior Event Marketing Manager for the Bluehost brand. He is our brand steward for all things Bluehost and WordPress. You'll always see him supporting Bluehost at WordCamps around the world!

    Brigham Young University
    Previous Experience
    Social Media, Customer Experience, Field Marketing, Sponsorships, Event Coordinator
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