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Are you thinking about purchasing a domain for your website and wondering which top-level domain (TLD) might best suit your needs? If you’ve come across the REVIEWS domain extension and are considering it, this article will help you make an informed decision. It’s useful to also explore our previous discussions on whether to buy a .US or an .ORG domain before finalizing your choice.

The .REVIEWS domain has emerged as a popular choice for websites focused on consumer feedback, critiques, and detailed analyses across various industries. Launched as part of ICANN’s expansion of generic top-level domains, it caters specifically to review-centric platforms and can offer unique branding opportunities.

One of the main attractions of the .REVIEWS extension is its clear and direct relevance to review sites, which can enhance your site’s credibility and specificity in the eyes of customers searching for genuine reviews.

However, it’s important to consider both the advantages and potential drawbacks before deciding to purchase a .REVIEWS. Let’s start with the pros of using .REVIEWS extension.

Pros of a .REVIEWS domain name

The .REVIEWS TLD is particularly effective for businesses and individuals who focus on providing reviews, critiques, or consumer feedback. Here are some pros for choosing a .REVIEWS extension:

Relevance and focus

.REVIEWS domain clearly indicates the nature of your site and makes it instantly recognizable to users looking for reviews. This can increase customers trust and bring relevant site traffic from readers specifically looking for some genuine reviews.

Brand identity

If your business revolves around reviews or consumer feedback, a .REVIEWS can also enhance your brand identity, making it more memorable and aligned with your content.

SEO benefits

Domains that match common search queries have the potential to rank higher in search engines. A .REVIEWS extension can be beneficial for SEO if your site is focused on opinion-related content.


Since .REVIEWS is less saturated than more traditional and premium domains like .COM, you might find more options available that fit your desired website name.

Purchasing a .REVIEWS extension can be a strategic investment for anyone whose business model is centered on providing genuine and detailed reviews. It’s distinctiveness and relevancy can support your SEO efforts.

Get started: Search and buy your domain today!

Cons to a .REVIEWS domains

Despite the benefits, there are some disadvantages of using .REVIEWS domain extension to keep in mind:

Niche limitation

The .REVIEWS extension is highly specific and might not be suitable if you plan to expand your site beyond review-related content.


As a newer and less common TLD, .REVIEWS may not have the immediate recognition or trust level that more established TLDs like .COM hold.


The specific nature of the domain might lead consumers to only find reviews. This can be a limitation if your site offers more varied or additional types of content.


Depending on the registrar, .REVIEWS domain prices can sometimes be more expensive than more traditional domain names, which might affect your budget.

Businesses should weigh these factors carefully. If your site’s primary focus aligns with the .REVIEWS theme, this TLD can be very advantageous. However, if your content strategy is broader, another domain might serve you better.

Who should buy a .REVIEWS domain

The .REVIEWS extension is ideal for websites dedicated to providing online reviews, whether for products, services, or experiences. It’s also a strong choice for consumer advocacy groups, industry critics, or anyone who aims to build a community around shared users’ opinion.

Simply put, if your core business involves reviewing or if you aim to create a platform for consumer-generated online reviews, the .REVIEWS extension can be a perfect fit. However, consider your long-term content and branding strategy to ensure that this TLD supports your goals.

How to buy a .REVIEWS domain extension

Purchasing a .REVIEWS domain name is straightforward. Here is a step-by-step process for buying .REVIEWS extension.

  • Start by visiting a domain registration service provider like Bluehost, GoDaddy, Namecheap, etc. that supports the .REVIEWS TLD.
  • Next, use their domain search tool to check the availability of your desired domain names.
  • If your choice of domain is available, add it to your cart. You can also include additional services like domain privacy protection.
  • Next, complete the checkout process by providing your billing and contact information.
  • After the payment is made, your REVIEWS domain registration will be done automatically and ready for you to set up your website. You can manage your domain and associated services through your registrar’s control panel.
What is a REVIEWS extension?

.REVIEWS extension is a generic top-level domain (gTLD) specifically intended for websites that focus on providing online reviews and opinions.

Is a .REVIEWS domain extension legit?

Yes, a .REVIEWS extension is a legitimate TLD recognized and supported by the Internet Corporation for Assigned Names and Numbers (ICANN).

Why choose a .REVIEWS extension?

A .REVIEWS domain name is ideal for enhancing the credibility and thematic clarity of websites that specialize in reviews. This domain makes your website look more appealing and relevant to customers seeking trustworthy content.

What are the benefits of a .REVIEWS domain?

The benefits of using .REVIEWS include:
Enhanced relevance for review websites
Improved brand identity for businesses focused on reviews
Potential SEO advantages
Better availability of domains

What are the cons of a .REVIEWS extension?

Cons of using .REVIEWS domain include:
Niche limitation
Lower recognition compared to traditional domains
Potential user misunderstandings about the site’s content scope
Higher costs

  • Devin Sears

    Devin is a Senior Event Marketing Manager for the Bluehost brand. He is our brand steward for all things Bluehost and WordPress. You'll always see him supporting Bluehost at WordCamps around the world!

    Brigham Young University
    Previous Experience
    Social Media, Customer Experience, Field Marketing, Sponsorships, Event Coordinator
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