Best Wix Competitors 2025: Top Website Builders to Try 

Key highlights 

• Learn about the top Wix competitors for 2025 and find the best website builder for your needs.
• Explore key features of alternative website builders like Bluehost, Shopify and Squarespace.
• Understand which Wix competitor offers the best flexibility and customization for your website.
• Uncover pricing plans and scalability options to make an informed decision for your business.
• Get started with Bluehost for easy website hosting and seamless integrations with top website builders.

Feeling boxed in by Wix? You’re not alone.  

Wix is a solid starting point for beginners, but it can start to feel restrictive when you’re looking for more creative control, stronger SEO tools or more flexible experience. 

 It’s 2025 and website builders have come a long way! Today’s platforms are faster, smarter and packed with features that help you grow without the tech headaches. Whether you’re launching an online store or building client sites, there are better options out there—and switching is easier than you think. 

If Wix feels more limiting than inspiring, this list is for you. Here are the top Wix competitors to explore in 2025. Let’s dive in. 

TL;DR: Top Wix Alternatives in 2025 – Quick Comparison 

Builder	Best for	Starting price	Key strength	Verdict
Bluehost	Beginners & WordPress users	$2.95/mo	AI Site Builder, Free Domain, WooCommerce	Best all-in-one choice for new website owners
Squarespace	Creatives & portfolio sites	$16/mo	Award-winning templates, drag-and-drop	Best for artists, designers & visual brands
Shopify	Ecommerce businesses	$29/mo	Powerful ecommerce ecosystem	Best for serious online stores & DTC sellers
Webflow	Designers & agencies	Free/$14+	Visual control + custom code	Best for high-design websites with CMS flexibility
GoDaddy	Beginners wanting fast setup	$9.99/mo	Simple, guided wizard	Best for DIY quick-launch sites
Hostinger	Budget-conscious users	$2.99/mo	AI builder, fast hosting	Best for launching a store on a budget
Duda	Agencies & white-label resellers	$19/mo	Client tools, scalable design	Best for web design freelancers & studios
WordPress.com	Bloggers & flexible growth	$4/mo	Content focus, plugin ecosystem	Best for scaling blog + store under one roof
WooCommerce	Advanced ecommerce on WP	$6.95/mo	Scalable, plugin-rich	Best for full control & growth in WP ecosystem

Top 10 Wix competitors in 2025 to create regular websites 

While Wix remains a popular choice for beginners, these Wix competitors offer unique features. Their greater flexibility and scalability make them great options for anyone looking to build a regular website.  

Here are the top 10 Wix alternatives you should consider in 2025: 

1. Bluehost 
2. WordPress  
3. Weebly 
4. Squarespace 
5. HostGator 
6. Web.com 
7. Domain.com 
8. Webflow 
9. Duda 

Now that we know the top competitors, let’s uncover their details: 

1. Bluehost 

Active users	Over 5 million WordPress websites hosted on Bluehost
Third-party integrations	Supports thousands of WordPress plugins and marketing tools
Customer support	24/7 chat and phone support; extensive help center
Starting price	$1.99/month (includes web hosting and free domain)
Pros of	Easy setup, AI-assisted design, secure hosting, WordPress flexibility
Cons of	Slightly fewer design freedoms compared to purely visual builders
Who is it for?	Beginners, bloggers, freelancers, small business owners
Why switch?	Gain full hosting control, better SEO plugins and long-term scalability
SEO features	Meta tags, alt text, schema support, SEO plugins like Yoast
Scalability	High—upgrade to full WordPress or WooCommerce anytime
Wix vs Bluehost	Wix is more design-focused; Bluehost offers more control, hosting power and plugin support

Bluehost is a leading web hosting provider trusted by over 5 millions of users around the world, especially for WordPress-powered websites. Known for its reliable performance, beginner-friendly setup and excellent customer support, Bluehost is officially recommended by WordPress.org.  

What sets Bluehost apart is its all-in-one approach. You get a free domain for the first year and a free SSL certificate. It also includes 24/7 customer support and seamless WordPress integration right out of the box. Bluehost offers tools like the WordPress Website Builder and WonderSuite for AI-driven design. Its scalable hosting plans make it easy to grow. 

Key features:

• AI-powered site creation: Answer a few questions and the builder generates a tailored layout with content blocks.
• Drag-and-drop customization: Visually edit text, images, buttons and forms with no coding needed.
• Mobile optimization: Every site is responsive by default and adjusts automatically to mobile screens.
• Built-in SEO tools: Edit meta titles, descriptions and image alt tags easily.
• Free SSL & CDN: Security and speed included at no extra cost.
• eCommerce-ready: Add WooCommerce with one click to start selling products or services.
• Marketing integrations: Connect with email tools, social media and analytics platforms.
• Blogging capabilities: Full WordPress blog support built into the platform.
• One-click WordPress access: Switch to full WordPress mode anytime for advanced customizations.

Bluehost offers superior performance, affordable plans and complete l control over your site. Find the perfect WordPress hosting plan and start building your website with confidence!  

Verdict: Bluehost offers best value for beginners and is the most scalable builder for users ready to grow. It combines ease of use with the full power of WordPress—making it a smart upgrade from Wix. 

2. WordPress 

Active users	Powers over 43% of all websites globally
Third-party integrations	55,000+ plugins and thousands of themes, tools and APIs
Customer support	Community forums, documentation and support from hosts or plugin devs
Starting price	Free software; hosting plans start at ~$2.95/month
Pros of	Extremely flexible, vast plugin support, control over everything
Cons of	Slight learning curve; plugin and theme conflicts may occur
Who is it for?	Bloggers, developers, entrepreneurs, anyone building multiple websites
Why switch?	Full design freedom, stronger SEO tools, scalable architecture
SEO features	SEO plugins, clean URLs, customizable metadata and schema options
Scalability	Very high—perfect for sites that start small and grow big
Wix vs WordPress	WordPress vs Wix: Wix is easier to start, but WordPress wins on flexibility, scalability and integrations

WordPress is one of the most powerful and flexible website builders available—and a long-standing leader among Wix competitors. While it requires more setup than some plug-and-play platforms, it offers unmatched customization when paired with Elementor, Kadence or Spectra. 

Unlike many no coding website builders, WordPress is open-source, giving users full freedom to manage content, design, hosting and functionality. It’s ideal for users who want to create professional websites quickly but also want the option to scale and personalize every aspect of their site in the future.

Key features:

• Visual drag-and-drop page builders: Use plugins like Elementor or Kadence to build with ease.
• Full design flexibility: Customize layout, colors, typography and animations with total freedom.
• Massive plugin ecosystem: Extend your WordPress site with SEO tools, security features, contact forms and more.
• eCommerce-ready with WooCommerce: Launch an online store with advanced features like shipping zones, product variations and payment gateways.
• Content-first approach: Ideal for blogs, publications and media-rich sites.

Verdict: WordPress gives you full control, advanced customization and the flexibility to scale. It outperforms Wix for serious creators and growing businesses.

3. Weebly

Active users	Over 50 million users worldwide
Third-party integrations	Supports Square, Google Analytics, social media and marketing tools
Customer support	24/7 live chat, email support and extensive help center
Starting price	$10/month (includes basic eCommerce features and a custom domain)
Pros of	Simple interface, great for small stores, integrated with Square
Cons of	Limited design flexibility compared to other website builders
Who is it for?	Small businesses, bloggers and beginners looking for an easy-to-use platform
Why switch?	Affordable pricing, easy to set up and maintain, strong eCommerce tools
SEO features	SEO settings for meta descriptions, titles and mobile optimization
Scalability	Moderate—good for small businesses but may need advanced tools as you grow
Wix vs Weebly	Weebly is more budget-friendly and easier to use for eCommerce, while Wix offers more design flexibility and advanced features

Weebly is another solid Wix competitor for those who want an intuitive drag and drop website experience but don’t want the complexity of more advanced builders like WordPress. Owned by Square (now part of Block), Weebly is a website builder that is especially well-suited for website building for online stores and small businesses.

Though not as customizable as some other Wix alternatives, Weebly still offers solid design options and easy integrations. This makes it a great choice for users focused on just website building or launching a small online store. 

Key features:

• eCommerce tools: Simple online store setup with inventory management, shipping integrations and multiple payment options.
• Customizable templates: Pre-designed templates optimized for various industries and easy to personalize.
• Mobile-responsive designs: Sites automatically adjust to mobile screens for user friendly experience.
• Integrated marketing tools: Includes email campaigns, SEO tools and social media integrations.
• SSL Security: Built-in security features for safe online transactions.

Verdict: Weebly is a great pick for small businesses and beginners who value simplicity, affordability and built-in eCommerce tools. Though not very advanced, but it gets the job done with minimal fuss.

4. Squarespace

Active users	Over 3 million websites built
Third-party integrations	Google Analytics, Mailchimp, Zapier, social media, eCommerce tools
Customer support	24/7 email support, live chat during business hours, comprehensive help center
Starting price	$16/month (basic personal plan, includes free domain and hosting)
Pros of	Elegant templates, powerful design flexibility, robust eCommerce tools
Cons of	Can be pricier than other Wix alternatives, limited customization in templates
Who is it for?	Small businesses, artists, bloggers and anyone looking for a visually appealing website
Why switch?	Superior design quality, easy-to-use tools, integrated features for growing businesses
SEO features	Built-in SEO settings, customizable meta tags, XML sitemap, social media integration
Scalability	High—great for businesses that want to scale, with advanced features for eCommerce and content management
Wix vs Squarespace	Squarespace offers superior design flexibility and elegance, while Wix focuses on user customization and app integrations

Squarespace is one of the best Wix alternatives in 2025, known for its sleek, professional design templates and intuitive functionality. It’s a popular website builder that stands out for its emphasis on design quality and user friendly experience. It is a top choice for small businesses and creatives who want an elegant, fully functional website.

Squarespace is ideal for anyone seeking an AI website builder that creates visually stunning templates. It also allows for easy customization through its drag-and-drop editor. Squarespace excels at offering all-in-one solutions, especially for online stores and portfolio sites. 

Key features:

• Mobile optimization: All templates are mobile-responsive by default, ensuring your site looks great on any device.
• eCommerce-ready: Built-in tools to set up and manage online stores, with features like product management, multiple payment options and inventory tracking.
• SEO tools: Includes customizable meta tags, social media integration, URL editing and an integrated blogging platform to enhance SEO efforts.
• Free SSL certificate: Ensures your website and customer data are secure.
• Custom domains: Easily connect or register a custom domain directly through Squarespace.

Also read: Squarespace Review: Pros and Cons (2024)

Verdict: Squarespace is perfect for creators and small businesses that prioritize design and want a polished, all-in-one platform.

5. Hostgator 

Active users	Over 9 million websites hosted
Third-party integrations	Google Analytics, PayPal, WooCommerce, social media, marketing tools
Customer support	24/7 live chat, phone support, ticket system
Starting price	$2.75/month (includes web hosting and website builder features)
Pros of	Affordable, intuitive drag-and-drop interface, strong eCommerce tools
Cons of	Design flexibility is somewhat limited, unlike Wix competitors
Who is it for?	Small businesses, freelancers and anyone looking to build an online store
Why switch?	Affordable pricing, full control over hosting and domain, powerful eCommerce functionality
SEO features	Built-in SEO tools, meta tag editing, URL customization, mobile optimization
Scalability	High—can handle large, complex eCommerce sites as your business grows
Wix vs HostGator	HostGator offers better value for hosting and scalability, while Wix excels in design flexibility and third-party apps

HostGator is one of the most affordable website builders that offer users an intuitive platform for creating both simple websites and powerful online stores. HostGator combines ease of use with great scalability, making it one of the best website builders. It is great for small businesses and entrepreneurs looking to create an eCommerce site quickly. 

This premium website builder offers a drag-and-drop interface that simplifies the creation process without sacrificing functionality. HostGator’s integration with WordPress makes it an excellent alternative to Wix.

Key features:

• Custom domains: Offers custom domain registration and the ability to connect to your existing domain easily.
• Free SSL certificate: Provides built-in SSL for secure transactions and data protection, especially important for eCommerce sites.
• SEO tools: Built-in SEO features like easy meta tag editing, URL optimization and mobile optimization to enhance your site’s visibility.
• Website backups: Automatic backups are available, ensuring data safety and security.
• Multi-site management: Ideal for users who want to manage multiple websites from a single account, especially for growing businesses.

Also read: HostGator vs. Bluehost: A Head-to-Head Comparison

Verdict: HostGator stands out as a budget-friendly option, unlike Wix. It is perfect for users who want more control and simple site-building without breaking the bank.

6. Web.com 

Active users	Over 3 million websites created
Third-party integrations	Integrates with email marketing, social media platforms, Google Analytics and payment gateways
Customer support	24/7 live chat, phone support, email support, help center
Starting price	$4.99/month (basic plan with domain, hosting and builder tools)
Pros of	Easy setup, affordable pricing, strong SEO tools, eCommerce-ready
Cons of	Limited design flexibility compared to more advanced Wix alternatives
Who is it for?	Small businesses, freelancers and entrepreneurs
Why switch?	Budget-friendly, easy-to-use, with solid customization and support
SEO features	Built-in SEO tools including keyword integration, meta descriptions and analytics
Scalability	Moderate—good for startups, may need upgrades as your business grows
Wix vs Web.com	Web.com offers more affordable plans with a simpler interface, while Wix provides more advanced design tools and app integrations

Web.com is a website builder designed for businesses and individuals who want a straightforward platform to create a professional site without technical hassles. As one of the best Wix alternatives, Web.com offers an accessible interface combined with web development tools to help users build their presence online quickly. 

Web.com is especially effective for small businesses and entrepreneurs who need an affordable yet functional website. Added with solid SEO tools, it becomes a solid choice in the crowded Wix alternatives market. 

Key features:

• eCommerce capabilities: Tools to create online stores, including inventory management and payment integration.
• Mobile optimization: All templates are mobile-friendly, ensuring your site looks good on any device.
• Email marketing tools: Integrated email marketing services to keep your customers engaged.
• Free domain for the first year: Included with all paid plans, making it easier to launch.
• SSL certificate: Comes with secure encryption for online transactions.

Verdict: Web.com is a budget-friendly Wix alternative. While it lacks advanced design flexibility, it delivers strong value with built-in SEO, eCommerce tools and reliable support.

7. Domain.com 

Active users	Over 1 million active sites
Third-party integrations	Email marketing, Google Analytics, social media, payment gateways
Customer support	24/7 support via , live chat, email
Starting price	$1.99/month (basic plan with hosting and domain)
Pros of	Affordable, easy-to-use, free domain for the first year, no hidden fees
Cons of	Limited design flexibility compared to advanced Wix alternatives
Who is it for?	Small businesses, freelancers, personal websites
Why switch?	Affordable pricing, clear transparency with no transaction fees
SEO features	Built-in SEO tools including customizable meta tags and mobile optimization
Scalability	Moderate—great for small to medium-sized businesses but may need upgrades as it grows
Wix vs Domain.com	Domain.com is more affordable with fewer advanced features, while Wix offers greater design flexibility and app integrations

Domain.com is a solid website builder designed for users who want to create a stunning website with minimal effort. Known for its affordable pricing and reliable hosting services, it’s an excellent choice for small businesses and entrepreneurs looking for a straightforward Wix alternative.

While it only offers limited features alike some other website builders, Domain.com excels in simplicity and transparency.

Key features:

• Drag-and-drop editor: Create pages quickly by simply dragging elements like images, text and buttons into place.
• Free domain for the first year: Offered with most paid plans, giving your site a professional start.
• SEO optimization: Integrated search engine optimization tools to optimize your content, including meta tags, alt text and customizable URLs.
• Affordable pricing: Starting at just $1.99/month, it’s one of the more budget-friendly options for building a website.
• No hidden fees: Clear pricing without unexpected transaction fees or charges for basic services.

Verdict: Domain.com is a great Wix alternative for users who value affordability is ideal for launching simple, professional websites without breaking the bank.

8. Google sites 

Active users	Over 1 million active users
Third-party integrations	Limited—integrates primarily with Google Workspace (Docs, Drive, etc.)
Customer support	Community support, help articles and forums
Starting price	Free (additional costs apply for custom domain name registration)
Pros of	Free to use, easy integration with Google tools, great for simple projects
Cons of	Limited design and functionality, lacks advanced website builder features
Who is it for?	Individuals, teachers, small teams or anyone needing a simple site
Why switch?	No transaction fees, simplicity and seamless integration with Google services
SEO features	Basic SEO features like meta descriptions and page titles
Scalability	Low—best for small, personal or informational websites
Wix vs Google Sites	Google Sites is free and easy to use, but lacks the design flexibility and features offered by Wix

Google Sites is one of the simplest website builders available. This makes it an excellent choice for beginners, educators or small teams needing a stunning website without any complexity. 

It’s particularly suited for those looking for an easy-to-use, right website builder for basic needs—without the pressure of transaction fees or monthly subscription costs.

Key features:

• Simple drag-and-drop editor: Allows for fast setup with no coding required.
• Google integrations: Seamlessly integrates with Google Docs, Google Drive and Google Calendar for easy content management.
• Collaboration tools: Share and work on your site with other users in real-time.
• Free to use: Google Sites is completely free with no transaction fees, making it an affordable option for small projects.
• Limited templates: Fewer design options than other platforms but still offers basic templates suitable for simple websites.

Verdict: Google Sites is ideal for simple, no-fuss websites where ease of use and Google integration matter more than design flair. It’s a solid free option—but not for growing businesses.

9. Webflow 

Active users	Over 2 million websites built
Third-party integrations	Integrates with Zapier, Google Analytics, social media and more
Customer support	Email support, Webflow University for tutorials, community forums
Starting price	Free plan available; paid plans start at $14/month
Pros of	Highly customizable, design-first approach, powerful eCommerce website capabilities
Cons of	Steeper learning curve for beginners, higher cost for advanced features
Who is it for?	Designers, developers, creatives and businesses with advanced needs
Why switch?	Unmatched customization, scalability and built-in AI tools for design optimization
SEO features	Automatic alt text, customizable SEO settings, clean code for better search engine ranking
Scalability	Very high—ideal for businesses that plan to grow or need a highly flexible platform
Wix vs Webflow	Webflow offers more flexibility and design control, while Wix is easier for beginners and offers more templates and apps

Webflow is a robust website builder that stands out for its design flexibility and powerful features. This makes it a top choice for businesses looking for high-quality customization without coding.  

If you’re looking for a website builder that provides a high degree of customization while maintaining ease of use, Webflow offers a powerful platform with built-in AI tools for design and content optimization. 

Key features:

• Advanced design flexibility: Full control over CSS, HTML and JavaScript without the need for coding knowledge.
• AI-powered design tools: Automates repetitive tasks like layout adjustments and design element alignments.
• Generous free plan: Full-featured free tier for personal projects and experimentation.
• eCommerce integration: Easily create and manage eCommerce websites with product pages, secure checkouts and custom shopping experiences.
• Unlimited bandwidth: Available on higher-tier plans, ensuring fast load times for large sites with lots of content.

Verdict: Webflow is perfect for those who want full creative control and scalability. If you’re ready to level up from Wix’s simplicity, Webflow is a smart, future-ready upgrade.

10. Duda 

Active users	Powers 1,00,000+ active websites
Third-party integrations	Google Analytics, social media, eCommerce platforms and more
Customer support	24/7 support, extensive help center, community forum
Starting price	$19/month (basic plan with hosting, templates and customization tools)
Pros of	Great for agencies, client collaboration tools, eCommerce-ready
Cons of	More expensive than some basic Wix competitors, limited flexibility compared to WordPress
Who is it for?	Web agencies, small businesses and freelancers
Why switch?	Better tools for managing multiple sites, collaboration with clients and advanced customization
SEO features	Advanced SEO settings including meta tags, structured data and customizable URLs
Scalability	High—perfect for agencies needing to scale up with multiple client sites
Wix vs Duda	Duda offers more control and collaboration tools for agencies, while Wix focuses on ease of use and design flexibility

Duda is a powerful website builder designed for web professionals, agencies and small businesses who want to create customized websites at scale. As one of the leading Wix competitors, Duda stands out for its drag and drop builder and user-friendly interface. 

With its focus on personalization and design flexibility, Duda is an excellent choice for those looking to build unique, high-quality websites without being limited by the features of more basic website builders.

Key features:

• Drag-and-drop builder: Easily create websites without any coding skills.
• Multi-site management: Manage multiple websites from a single dashboard, perfect for agencies.
• Mobile-responsive designs: All templates are mobile-friendly and automatically adapt to various screen sizes.
• Customizable templates: Choose from a wide range of professional designs that can be personalized.
• Client collaboration tools: Allow clients to make changes to their sites directly while retaining control over the overall design.

Verdict: Duda is a smart pick and a top-tier Wix alternative for agencies and freelancers who manage multiple sites and need advanced client collaboration tools. 

Top 5 best Wix alternatives in 2025 to create online stores 

In 2025, there are plenty of Wix alternatives that offer advanced features to help you build a fully functional online store. Here’s a look at the Top 5 Best Wix Alternatives in 2025 to create online stores that are built to grow with your business:

1. Bluehost WooCommerce 
2. Shopify 
3. BigCommerce 
4. WooCommerce 
5. Adobe Commerce 

With the top providers know, it’s time to head to the details: 

1. Bluehost WooCommerce  

Active users	Over 5 million WordPress websites hosted on Bluehost
Third-party integrations	PayPal, Stripe, Google Analytics, Mailchimp, social media tools
Customer support	24/7 chat, email support and phone support specifically for WooCommerce
Starting price	$6.45/month for eCommerce Essentials and $7.45/month for eCommerce Premium solutions
Pros of	Easy WooCommerce setup, high security, fast load speeds, reliable hosting
Cons of	Requires more setup than basic website builders like Wix, higher cost for advanced features
Who is it for?	Small businesses, entrepreneurs, anyone looking to launch an online store
Why switch?	Optimized WooCommerce hosting, fast speeds, secure payment integrations
SEO features	Built-in SEO tools, customizable meta tags, WooCommerce SEO plugins
Scalability	High—perfect for growing eCommerce businesses, easy to scale with WooCommerce extensions
Wix vs Bluehost WooCommerce	Bluehost WooCommerce offers more control, speed and eCommerce-specific features than Wix, which is easier to use but offers less control for growing online stores

Bluehost WooCommerce is an optimized website builder for creating online stores powered by WooCommerce, the most popular eCommerce plugin for WordPress. As one of the leading Wix competitors, Bluehost WooCommerce offers a fully managed hosting solution specifically designed for WooCommerce sites.

Key features:

• WooCommerce integration: Pre-installed WooCommerce to easily set up and manage your online store.
• Drag-and-drop editor: Customize your store layout without writing code.
• Free domain for the first year: Get a free custom domain for your online store when signing up.
• Fast and secure hosting: Optimized servers for WooCommerce to ensure fast page loading times and top-notch security.
• Automatic backups: Regular backups of your store’s data to prevent loss in case of unforeseen issues.
• Built-in eCommerce tools: Inventory management, product variations and order tracking for smooth store management.
• Payment gateway integrations: Easy integration with popular payment methods like PayPal, Stripe and credit card payments.
• SEO tools: Built-in tools to optimize product pages for search engines, including meta descriptions, schema markup and SEO-friendly URLs.
• 24/7 customer support: Dedicated WooCommerce support via chat, email and phone.

Bluehost WooCommerce provides an intuitive drag and drop builder, seamless integration with WooCommerce and built-in eCommerce features to help you manage products, payments and shipping. It’s the right website builder for those seeking an affordable and flexible eCommerce solution with solid customer support and security features.

Explore our WooCommerce hosting plans and start your online journey with the tools and support you need to grow leaps and bounds!

Verdict: Bluehost WooCommerce is a powerful, scalable solution for serious online sellers who want full control, reliable performance and expert support. It’s a smart upgrade from Wix for growing eCommerce ambitions.

2. Shopify 

Active users	Over 2.1 million businesses use Shopify globally
Third-party integrations	6,000+ apps, including marketing, shipping, accounting and SEO tools
Customer support	24/7 support via chat, phone, email and a vast knowledge base
Starting price	Start for free and then paid plan starts at $29/month
Pros of	Best for eCommerce, easy to use, excellent scalability, many integrations
Cons of	Monthly fees can add up, fewer customization options compared to WordPress
Who is it for?	Entrepreneurs, small-to-medium businesses, anyone launching an online store
Why switch?	Powerful eCommerce features, scalability, robust app ecosystem
SEO features	Built-in SEO features, integration with SEO apps like Plug in SEO, automatic sitemap generation
Scalability	Very high—perfect for growing businesses, with support for enterprise-level stores
Wix vs Shopify	Shopify offers far superior eCommerce capabilities, while Wix focuses on ease of use and design flexibility

Shopify stands out for its powerful eCommerce capabilities, allowing users to launch, manage and scale online businesses with ease. Whether you’re starting a small shop or expanding an existing one, Shopify is a go-to choice for those serious about building a robust online store.

Shopify is an AI website as well as one of the best online store builders that simplifies the process of creating an eCommerce site. It also offers extensive customization options for more advanced users.

Key features:

• Built for eCommerce: Complete tools for managing products, inventory, payments and shipping.
• Drag-and-drop builder: Customize your store’s layout and design without needing coding skills.
• Mobile-optimized: All Shopify templates are mobile-responsive by default, ensuring a seamless shopping experience.
• Payment gateway integration: Supports over 100 payment gateways, including Shopify Payments, PayPal and Stripe.
• Abandoned cart recovery: Shopify automatically emails customers who add products to their cart but don’t complete the purchase.

Also read: Shopify Pros and Cons: A Beginner-Friendly eCommerce Platform 

Verdict: Shopify is the ultimate choice for anyone serious about selling online. With unmatched eCommerce tools, scalability and support, it’s built to grow with your business.

3. BigCommerce 

Active users	Over 2,00,000 businesses worldwide
Third-party integrations	65+ payment gateways, 500+ apps and integrations with social media and marketing tools
Customer support	24/7 phone, live chat, email support and extensive help center
Starting price	$29/month (Standard plan with hosting and eCommerce features)
Pros of	Advanced eCommerce features, multi-channel selling, scalability
Cons of	Higher learning curve, pricier than some basic Wix alternatives
Who is it for?	Small businesses, entrepreneurs and growing eCommerce stores
Why switch?	Powerful eCommerce features, multi-channel sales, excellent scalability
SEO features	Built-in SEO tools, customizable meta tags, SEO-friendly URL structure
Scalability	Very high—ideal for businesses that plan to scale with additional product lines and markets
Wix vs BigCommerce	BigCommerce is focused entirely on eCommerce and offers more features for growing stores, while Wix is easier for beginners and focuses more on design flexibility

BigCommerce is another leading website builder specifically designed for businesses that want to create and scale online stores. Known for its robust eCommerce features, BigCommerce is one of the best Wix alternatives for entrepreneurs and small businesses that need more advanced functionality than what Wix offers.

It’s ideal for businesses that want to focus on web development without worrying about the limitations of simpler website builders.

Key features:

• Advanced eCommerce tools: Features for managing products, inventory, orders, shipping and taxes.
• Drag-and-drop editor: Easy-to-use visual editor that lets you create custom layouts and modify the store design.
• Multi-channel selling: Sell products on multiple channels such as Amazon, eBay, Facebook, Instagram and Google Shopping.
• SEO tools: Built-in features for SEO optimization like editable meta tags, URL structures, sitemaps and SEO-friendly product pages.
• Payment gateway integrations: Supports over 65 payment gateways, including PayPal, Stripe and Apple Pay.

Verdict: BigCommerce is a top-tier choice for serious eCommerce growth. If you’ve outgrown Wix’s simplicity and need advanced selling tools with room to scale, BigCommerce delivers.

4. WooCommerce 

Active users	Over 5 million active stores run on WooCommerce
Third-party integrations	100+ payment gateways, 50,000+ WordPress plugins, social media and marketing tools
Customer support	Community forums, paid support through extensions, WordPress support
Starting price	Free plugin; hosting and domain are additional costs
Pros of	Complete control, vast plugin ecosystem, highly scalable
Cons of	Requires WordPress hosting, not as user-friendly as fully hosted builders like Wix
Who is it for?	Entrepreneurs, small to large businesses, anyone building a customizable online store
Why switch?	Full control over design, features and scalability with the power of WordPress
SEO features	Full integration with SEO plugins like Yoast, customizable URLs and rich snippets
Scalability	Extremely high—ideal for businesses of all sizes, with flexibility to grow and add advanced features
Wix vs WooCommerce	WooCommerce offers unparalleled customization and scalability, while Wix focuses on ease of use and design flexibility

WooCommerce is not just a website builder—it’s an open-source eCommerce plugin for WordPress, making it an excellent option for those already familiar with the WordPress ecosystem. As one of the best Wix alternatives, WooCommerce offers incredible flexibility and scalability for building online stores of all sizes.

WooCommerce works seamlessly with WordPress, giving you access to thousands of unique website personalization tools, advanced eCommerce features and total control over your store’s functionality.

Key features:

• Fully customizable: With WooCommerce, users can customize every aspect of their store using WordPress themes and plugins.
• eCommerce-focused features: Built-in tools for product management, inventory control, pricing and shipping.
• Drag-and-drop builders: Integrate with visual builders like Elementor to simplify store design without coding.
• Multi-payment options: WooCommerce integrates with over 100 payment gateways, including PayPal, Stripe and bank transfers.
• Product variations: Support for a wide range of product types (physical, digital, variable products, subscriptions, etc.).

Also read: What is WooCommerce? A Comprehensive Guide w/ Key Benefits

Verdict: WooCommerce is the go-to Wix alternative for those who want total control, deep customization and room to scale. WooCommerce delivers unmatched flexibility backed by the power of WordPress.

5. Adobe Commerce (Previously Magento)

Active users	Over 1,00,000 online stores globally
Third-party integrations	3,000+ extensions, integrations with major payment gateways, shipping tools and analytics
Customer support	24/7 customer support (via Adobe), community forums, third-party providers for extended support
Starting price	Free for the open-source version; Magento Commerce starts at $22,000/year
Pros of	Complete control, highly scalable, customizable, ideal for large businesses
Cons of	Requires technical expertise, higher initial cost and complexity compared to Wix competitors
Who is it for?	Large businesses, enterprise-level eCommerce stores, developers looking for complete flexibility
Why switch?	Unmatched scalability, full control over site features, ability to handle large inventories and global sales
SEO features	Advanced SEO tools, custom metadata, URL rewrites and Google Analytics integration
Scalability	Extremely high—supports businesses with large product catalogs, high traffic and multiple stores
Wix vs Magento	Magento is much more customizable and scalable, ideal for large stores, while Wix is easier for beginners with less complexity

Magento, now Adobe Commerce, is a powerful open-source eCommerce platform designed for large-scale online stores. As one of the best Wix alternatives, Magento stands out for its scalability, customization options and robustness, making it a top choice for businesses that need more than just a basic website builder.

While Magento’s learning curve is steeper than that of other platforms, its flexibility and ability to scale make it a popular choice for medium to large businesses looking for a high-performance eCommerce solution.

Key features:

• Highly customizable: Full access to the source code, allowing for unlimited customization of both design and functionality.
• Multi-store management: Manage multiple stores from a single dashboard, ideal for businesses with a global reach.
• Advanced eCommerce tools: Built-in tools for product management, customer segmentation, inventory and shipping.
• Multi-currency and multi-language support: Serve a global customer base with localized options.
• Payment gateway integration: Integrates with hundreds of payment gateways, including PayPal, Stripe and others.

Verdict: Magento (Adobe Commerce) is a powerhouse for enterprise eCommerce. If you need full control, advanced features and global scalability, it’s a clear step up from Wix.

Note: Prices are subjected to change. Visit the official websites for the latest pricing. 

Buying guide: What to look for in the best website builder 

Choosing a website builder isn’t just about picking something that looks good. It’s about finding the right combination of ease, design flexibility, functionality and long-term value. This is necessary especially if you’re building your own website to grow a brand or business.

Here’s a checklist of what to look for in a website builder:

1. Easy-to-use interface (for beginners and non-tech users)
2. High-quality templates and design control
3. eCommerce and marketing functionality
4. Transparent pricing and real value
5. WordPress compatibility for scalability

1. Easy-to-use interface (for beginners and non-tech users)

If you’re new to websites, a user-friendly builder is essential. Think of it like using presentation software—if you can drag an image into place or edit text in a box, you should be able to build your website too.

Look for:

• A drag and drop website editor that lets you place elements like images, text, buttons and videos visually—without code.
• A straightforward website builder that guides you through the basics (like choosing a layout or adding pages).
• Minimal reliance on technical skills, so even beginners can launch a site in a day.
• Support resources such as tutorials, FAQs or live chat to help troubleshoot as you build.

For example: You’re a yoga instructor creating your first site—just upload images, drop in a booking button and write your class schedule without touching HTML.

2. High-quality templates and design control

Good design isn’t just about aesthetics—it’s about credibility. A clean, modern site makes a strong first impression and encourages visitors to explore.

Check for:

• A collection of professionally designed templates across industries like fashion, tech, food or services.
• Mobile-responsive designs so your site looks great on phones and tablets.
• Easy customization—fonts, colors, layouts—to personalize your brand look.
• Tools for creating professional websites without hiring a designer.

For example: A freelancer offering digital services needs a portfolio-style site with modern layouts, testimonial sections and a contact form—all easily customizable.

3. eCommerce and marketing functionality

Building an online store? Don’t settle for basic features. Selling online requires more than adding products and prices.

Prioritize:

• A visual online store builder that helps you organize products, categories and images visually.
• Advanced eCommerce features like inventory management, shipping setup, tax rules, product variants and customer accounts.
• Integrated eCommerce and marketing features such as coupon codes, automated emails and performance analytics.
• Payment gateway support and tools to reduce cart abandonment.

For example: A home baker selling cakes needs a store with product options (flavor, size), delivery rules and promo codes for loyal customers.

4. Transparent pricing and real value

A free plan might seem appealing, but it often comes with limits. Understanding what you get—and what you’ll eventually pay for—is crucial.

Watch for:

• What the free plan includes: custom domain? design control? storage space?
• Hidden charges like transaction fees on every product sold—some platforms charge up to 3%.
• Upgrade pricing and whether essential features like SEO tools, email integrations or advanced customization are locked behind premium tiers.
• Monthly vs annual pricing and if value scales as your website grows.

For example: A side-hustler starting with a free plan may later need an upgrade when traffic increases or they need to remove ads.

5. WordPress compatibility for scalability

Planning to grow your site into something more advanced? A WordPress site might be the right move, especially if you need full control or want to expand later.

Look for:

• Builders that integrate with WordPress or allow easy migration.
• Plugin support for things like SEO, email marketing and eCommerce.
• More flexibility with themes, page builders and content organization.
• Ability to scale your site for larger content, member areas or advanced SEO.

For example: A blogger who starts with a simple builder may switch to WordPress for more content features and advanced monetization tools.

How to test these Wix alternatives?

Comparing the best Wix alternatives goes beyond surface-level features. To truly assess a platform’s potential, it helps to look at performance, flexibility and long-term growth opportunities.

Here are key factors worth considering when choosing an alternative to Wix:

1. Performance and reliability
2. Built-in support and learning resources
3. Integration with third-party tools
4. Domain setup and management
5. Flexibility for different use cases

1. Performance and reliability

A good-looking website isn’t enough—it also needs to load fast and stay online. A reliable website builder should offer stable uptime, fast page loading speeds and built-in web hosting infrastructure that doesn’t require separate setup.

• Check for uptime guarantees or hosting SLAs
• Platforms with built-in web hosting reduce setup time and third-party dependencies
• Fast-loading pages improve both user experience and SEO rankings

2. Built-in support and learning resources

For users without web design experience, accessible help can make or break the experience. The best website builder platforms often include:

• Guided tutorials, setup checklists and video walkthroughs
• AI-based assistants or chatbots inside the drag and drop editor
• Community forums and responsive support channels

This helps reduce the learning curve, especially for those launching their own website for the first time.

3. Integration with third-party tools

A modern website often relies on external services—whether it’s email marketing, CRM software, analytics or booking systems. A strong alternative to Wix should support:

• Seamless integration with platforms like Google Analytics, Mailchimp, Stripe or Calendly
• App stores or plugin libraries for added advanced features
• Easy API access for developers or scaling needs

Integrations are especially valuable when transitioning from a simple site to one with advanced workflows or eCommerce.

4. Domain setup and management

Connecting a custom domain is a basic expectation, but the process should be quick and straightforward. Some builders also bundle a free domain for the first year, making it easier for beginners to launch.

• Clear domain setup without manual DNS changes
• Options to register and manage domains directly from the builder
• Email hosting or domain-based email add-ons to complete the brand presence

5. Flexibility for different use cases

The best Wix alternatives aren’t limited to a single niche. Versatility is key—whether the goal is a blog, portfolio, landing page or online store.

• Templates and tools should adapt to different business models
• The builder should support single-page sites as well as larger, multi-page builds
• Features like password protection, forms, pop-ups or scheduling tools add value for various industries

Choosing a builder with flexibility ensures it grows alongside your goals.

Which website builder should you choose?    

The best Wix alternative depends on your needs—but Bluehost Website Builder is a great all-in-one choice for beginners and small business owners. 

With so many Wix alternatives out there, choosing the right one can feel overwhelming. But don’t worry—we’ve broken it down based on what you need, so you can find the perfect website builder with less hassle and more confidence. 

1. Best for small businesses: Bluehost powered by AI website builder 

Bluehost is one of the most trusted and popular website builder platforms for small business owners. We offer free domain, reliable web hosting and intuitive drag and drop functionality, making it easy for anyone (even complete beginners) to launch their own website with ease. 

We also offer an AI-powered website builder to make things even simpler. It helps you build your site faster. Just answer a few questions and the AI suggests layouts, content and designs that fit your goals. Whether you’re starting a blog or launching a store, Bluehost makes it easy to get started! Explore WonderSuite and set your site on the path to success! 

2. Best for eCommerce: Shopify for advanced eCommerce features

When it comes to running an online store, Shopify remains one of the best Wix alternatives. It’s the best website builder for selling products online, offering powerful tools, seamless integrations and advanced features that help you grow your business. 

3. Best for creatives and portfolios: Squarespace as a great alternative to Wix

Squarespace is perfect for artists, designers and content creators who want to build visually stunning professional websites. It’s a sleek alternative to Wix that balances design and function for portfolio-style sites. 

4. Best for growth and flexibility: WordPress with Bluehost  

For users who want complete control, scalability and room to grow, WordPress is a top choice. Especially when paired with Bluehost, this Wix alternative gives you full customization, support for a custom domain and endless plugin options—ideal for both small businesses and established brands. 

5. Best for ease and automation: Web.com or HostGator 

These platforms are great for complete beginners who want a fast start with simplified tools. Web.com offers an AI website builder that handles much of the design for you—perfect if you want to streamline the website building process. 

Related read: 5 Best AI Website Builders for 2025 

Final thoughts  

Looking for the best website builders in 2025? You’ll find plenty of great Wix alternatives to choose from. Whether you’re starting an online store or a personal website, the right builder makes all the difference. 

Platforms like Shopify, BigCommerce, WooCommerce and Squarespace offer unique features. Some focus on ease of use. Others give you more control and flexibility. It depends on what you need—customizability, eCommerce tools or an affordable website builder. 

Still comparing WordPress vs Wix? WordPress gives you more freedom to design and grow. Paired with Bluehost, it becomes a powerful solution for any website. 

Ready to get started? Choose a Bluehost plan for easy-to-use, scalable website solutions. Start your site with AI-driven tools, secure hosting and expert support. Build your ideal website now! 

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