Bluehost AI Store: Managing Product Variants

Product variants allow you to offer multiple versions of the same product without creating separate product listings. Variants are ideal for products that come in different options, such as sizes, colors, materials, or styles.

This article explains how to create, manage, and update product variants in your Bluehost AI Store.

What Are Product Variants?

A product variant is a variation of a product based on one or more attributes. Instead of creating separate products, you can group all options under a single product listing.

Common variant examples:

• Clothing sizes (Small, Medium, Large)
• Colors (Black, Blue, Red)
• Materials (Cotton, Polyester)
• Styles (Hoodie, Crewneck, Zip-Up)

Customers can select their preferred option directly from the product page.

How to Add Product Variants

1. Log in to your Bluehost Portal.
2. From the left-hand menu, click the Websites tab.

   
    

3. Locate your Sell Online plan. If you have multiple websites, you need to scroll down and click the Load More link.

   
    

4. Click the Manage Store button next to your site.

   
    

5. You will be redirected to your Bluehost AI Store Dashboard.

   
    

6. Click Products from the left-hand menu.

   
    

7. Create a new product or select an existing product to edit.

   
    

8. Scroll to the Options & Variants section.

   
    

9. Click + Add Option.

   
    

10. Select the Option type (for example, Size or Color).

    
     

11. Click Add Option.
12. The system will automatically generate variants for your chosen product.

    
     

13. Click Update Product to save your changes.

    
     

Managing Variant Details

After generating variants, you can customize settings for each one, including:

• Price – Set a unique price for specific variants.
• SKU – Assign a unique SKU for inventory tracking.
• Stock Quantity – Manage inventory per variant.
• Images – Associate images with specific variants.
• Availability – Enable or disable individual variants.

This allows greater flexibility when managing products with multiple options.

Editing Existing Variants

To update a variant:

1. Log in to your Bluehost Portal.
2. From the left-hand menu, click the Websites tab.

   
    

3. Locate your Sell Online plan. If you have multiple websites, you need to scroll down and click the Load More link.

   
    

4. Click the Manage Store button next to your site.

   
    

5. You will be redirected to your Bluehost AI Store Dashboard.

   
    

6. Navigate to Products.

   

7. Open the product containing the variants.
8. Locate the Variants section.
9. Select the variant by clicking the carrot icon next to it you want to modify.

   

10. Update the desired settings.

    
     

11. Click Save.

Changes are immediately reflected on your storefront.

Removing a Variant

If a particular option is no longer available:

1. Log in to your Bluehost Portal.
2. From the left-hand menu, click the Websites tab.

   
    

3. Locate your Sell Online plan. If you have multiple websites, you need to scroll down and click the Load More link.

   
    

4. Click the Manage Store button next to your site.

   
    

5. You will be redirected to your Bluehost AI Store Dashboard.

   
    

6. Open the product in the Products section.

   
    

7. Navigate to Variants.
8. Locate the variant you want to remove.
9. Click the Trash icon beside the variant.

   
    

10. Confirm the deletion from the popup message.

    
     

Removing unavailable options helps keep product listings accurate and improves the customer experience.

Best Practices for Product Variants

• Use variants instead of creating duplicate products.
• Assign unique SKUs to each variant for better inventory management.
• Upload accurate images for different colors or styles.
• Keep variant names simple and consistent.
• Regularly review stock levels to prevent overselling.

Summary

Product variants make it easy to offer multiple versions of a product from a single listing. By managing options such as size, color, and style within the Variants section, you can simplify inventory management, improve the shopping experience, and keep your Bluehost AI Store organized.