Since the launch of Facebook business pages in 2007, companies have been working hard to use the social media platform to build closer relationships with their fans and customers.
Facebook has approximately 2.89 billion monthly active users. So, having a Facebook business page is an excellent idea to market your brand to a broad audience.
And here’s the good news — creating a Facebook business page is simple. That’s why today, we’re going to show you how to do it to help you reap the benefits these pages offer.
Here’s what we’ll cover:
- Log into your personal Facebook account and create a business page
- Add your Facebook profile picture and cover photo
- Connect your Facebook business page to WhatsApp
- Create your username
- Add your business information
- Create your first post
- Invite followers
These are the steps you must follow. Let’s dive in.
On the left sidebar, click on the Pages section.
Then click the Create New Page button.
Enter your business details on the left panel. While at it, the page preview will update in real-time.
You can use your business or brand name as your page name.
Next, enter a word that describes your business in the category box. Facebook will recommend some options based on the chosen categories.
Now, write a description for your business. It should be a couple of sentences long (maximum 255 characters) because it’s also the summary that appears in search results.
When you’re satisfied with the description, click the Create Page button.
After creating a page, you’ll need to upload a profile picture and a cover photo.
Ensure the images align with your brand and represent your business. For example, the photos should include some combination of your company logo, pictures of your product and other branding components.
Your profile photo should be 170 x 170 pixels. Since Facebook will crop it to a circle, don’t put any critical details in the corners.
For your cover image, Facebook suggests using a photo that’s 1640 x 856 pixels.
After uploading the images, you can switch between desktop and mobile views by clicking the buttons on the top right corner of the preview. Use these to ensure that your pictures look good in both displays.
When you’re satisfied, click Save.
After clicking Save, a pop-up box will appear asking you to connect your Facebook page to WhatsApp. That is optional, but it will help you add a WhatsApp button to your page.
Add your phone number, then click Send Code to connect your business page to WhatsApp. If you choose not to, close the window. You’ll see another pop-up asking if you’re sure.
We’ll click Leave for now since we’re skipping this step.
Your username shows people where to find you on Facebook, so you want it to be easy to type and remember. The most straightforward option is to use your business name.
To create your username, click Create @username.
A pop-up will appear asking you to enter the username you want to use. Facebook will notify you if it’s available with a green checkmark.
Once done, click Create Username.
Another confirmation box will pop up. Click Done.
Since Facebook is usually the first place where customers look for information about you, having essential information on your business page is a must-have.
Facebook makes this process very simple. Go to the Set Your Page Up for Success section and expand the Provide Info and Preferences option.
Fill in the appropriate information on the drop-down menu, from your website details to a call-to-action button.
For example, to add a CTA button, click the blue box labeled Add Button.
Then select the type of action button you want.
If you don’t want to do all these steps now, you can always go back and do them later. You’ll find this option on Edit Page Info in the Manage Page menu on the left.
Before inviting people to like your business page, you should at least have one post with valuable content. That way, visitors will want to stick around.
You can create a specific type of post, such as an event or an offer, by selecting one of the options in the Create box.
After creating your first post, you need to get page visitors.
For starters, you can invite your current Facebook friends to like your page. Just scroll down to the Set Your Page up for Success box and expand the Introduce Your Page section.
Click the blue Invite Friends button to view a list of your personal Facebook friends.
Choose which friends to invite, then click Send Invitations. You can also send the invitation on Messenger by ticking the box at the bottom.
The first thing you should do to attract an audience is share the new page with friends already connected to you on Facebook.
You can invite people from your admin panel, either directly or via the email contacts option.
You should also add a button for your Facebook business page on the homepage of your website. Include your Facebook URL in your advertising materials, business cards, flyers and guest blog posts.
Once you’ve done all that, you might want to delve into paid methods for advertising your page. Promoted posts appear higher in your audience’s News Feeds, thus increasing the likelihood of them seeing your posts.
You can also use Facebook ads to further advertise the page to fans and non-fans alike. Facebook allows you to set a budget for your advertising campaigns, and it’s pretty affordable compared to other forms of advertising.
We hope this step-by-step guide will help you create your Facebook business page easily and improve your online presence.
Setting up a business page is the first step to using Facebook marketing for your business.
One of the most effective ways to make your business page as solid as possible is to post proven, data-backed content and post when your target audience is most active.