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Let’s start with a simple question: How is your website making money for your business? Because no matter how much traffic you’re driving to your website, if your site isn’t optimized for conversions, you’re wasting every click.

Ramp up Your Website Conversions With Email Marketing  

Not everyone who visits your website will be ready to make a purchase with you right away. But with a smart email marketing strategy in place, you can nurture new leads, gain customers’ trust, and drive subscribers towards a sale. With a median ROI of 122 percent, email marketing is the best way to turn your website traffic into money for your business. Ready to get started? The first thing you’ll need to do is add an email sign-up form to your website. WordPress users can use a free plugin like Constant Contact Forms for WordPress to easily create a professional, mobile-responsive sign-up form to match the theme and style of your site.

Let’s take a look at five fantastic examples of email sign-up forms from other business owners.

1. Offer an Exclusive Discount: Door County Coffee & Tea Co.

If you’re hoping to drive purchases quickly, consider offering a first-order discount. Door County Coffee & Tea Co. in Sturgeon Bay, Wis., provides new email subscribers with an introductory discount to persuade new customers to try out its product.  

2. Share Industry Expertise: CPA for Freelancers

Email Sign-Up Forms

One of the best ways to entice website visitors to join your email list is to offer useful tips and advice. CPA for Freelancers, a New York City-based financial services company, encourages its website visitors to sign up for a monthly newsletter for free tax and accounting tips. Using MailMunch, the team created an email sign-up form that prominently pops up for visitors, after they’ve been onsite for a few seconds.

3. Provide Timely Updates: Robert Paul Properties

Email Sign-Up Forms

Are you regularly releasing new information on your website? Make it easy for people to receive updates when you do so. Robert Paul Properties, a Massachusetts-based real estate agency, lets website visitors sign up for weekly listing updates. In addition to asking for contact information, Robert Paul Properties, allows subscribers to choose the listing areas that they’re most interested in. That way subscribers only receive information that’s relevant to them.

4. Create an Enticing Giveaway: Nancy Juetten

Email Sign-Up Forms

If creating content is your strong suit, use one of your best content pieces as a giveaway. In the example below, professional mentor Nancy Juetten uses her Sizzling Speaker Sheet as the hook to collect contact information.

5. Celebrate Your Customers’ Birthdays: Suzi’s Sweet Shoppe

Email Sign-Up Forms

Who doesn’t love a birthday gift? New Jersey’s Suzi’s Sweet Shoppe tempts website visitors to sign up for their Birthday Club in return for a special $10 birthday coupon. Many email services let you create a recurring birthday email, so you can set up a birthday email to automatically send based on the birthday you have on file for them.

Ready to Add an Email Sign-Up Form to Your Website?

I hope these sign-up forms got your wheels turning so you’re ready to create a sign-up form of your own. With a visible, convenient, and enticing email sign-up form, you’ll grow your email list, increase repeat website visits, and drive sales. Get started by adding a sign-up form to your website and creating a welcome email to deliver a great impression to new subscribers.

Brand new to email marketing? You can sign up for a free 60-day email marketing trial with Constant Contact here.

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