Since 2003, WordPress has been a driving force for building and managing websites. As a result of its continued growth and notoriety, WordPress is used by nearly 60% of websites as of December 2017, including the Obama Foundation, Bloomberg Professional, and BBC America.
WordPress is a content management system (CMS), which is, as defined by WPBeginner, a software that facilitates creating, editing, organizing, and publishing content. With WordPress, you can have full control over how your website looks and functions across multiple devices.
While there are several ways to build a website, using WordPress is the best route. Don’t believe us? We’ve got seven convincing reasons why you need to use a WordPress website.
1. WordPress is Free
Unlike other website builders or back-end systems, WordPress is completely free to download, install, and use. You don’t have to pay a dime to use WordPress as your website’s content management system.
WordPress is an Open Source software. By definition, Open Source software is software that can be freely accessed, used, changed, and shared (in modified or unmodified form) by anyone. This also means volunteers from around the world give their time to work on and improve the system 24/7.
The only aspects of your WordPress website you must pay for are the domain name and your secure WordPress hosting. Any other charges for themes, plugins, and developer assistance are entirely your choice.
2. Leverage a Worldwide Community
As an Open Source software, WordPress has volunteers and experts ready to help you with any question or concern. Plus, there are thousands upon thousands of WordPress tutorials and instructions online, should you ever run into a problem or want to improve your website.
With numerous forums and lessons available, you’ll be able to solve any WordPress predicament you encounter without sitting on the phone for hours with customer support!
3. WordPress is a Versatile Platform
Due to the nature of WordPress, the software is used to create and launch all types of websites. Everything from a blog to an online community can be produced using WordPress. There are no limitations on what you can create with this versatile content management system.
Thanks to the flexibility of WordPress, you are not constrained to a specific website layout, appearance, or functionality. You are free to make your website look and operate the way you want by using the myriad of themes and plugins available along with custom coding.
This freedom and versatility are ideal for bloggers, businesses, and everyone in between.
4. Choose from Endless Themes, Widgets, and Plugins
As an Open Source platform, community members are invited to develop and distribute plugins and themes throughout the community. This means WordPress users have access to thousands upon thousands of themes and plugins for their website.
A WordPress theme is “a collection of templates and stylesheets used to define the appearance and display of a WordPress powered website.” Some website designers and developers build their own custom WordPress themes which allow them to create layouts and designs as they please. When you use WordPress, you can choose from a never-ending list of themes to find the perfect appearance for your website. All in all, the endless supply of themes means your website will be completely original!
Plugins help your website accomplish a specific set of functions or features. From hosting an events calendar on your website to stopping spam comments on your blog content, there is a WordPress plugin for nearly everything.
When you combine the ongoing list of WordPress themes and plugins, the possibilities for your website are limitless.
5. Achieve Your SEO Goals with WordPress
After launching your website, you need to drive traffic to it. One way people will access your site is via a search engine. Bing, Google, DuckDuckGo, and other top search engines rely on algorithms and a multitude of factors from websites to determine the search rankings for specific queries. Various aspects of your website must be in place and optimized to generate high rankings for your targeted keywords and phrases. This practice is known as search engine optimization (SEO).
Several plugins, including Jetpack, All in One SEO, and Yoast, will guide you through the process of optimizing your WordPress website and content for search engines. In addition, WordPress uses semantic markup, which is attractive to search engines. Websites that do not use semantic markup tend to rank lower on search engines and not generate significant traffic as a result.
6. WordPress Integrates with Top Online Marketing Tools
Your website will be the focal point of your online marketing strategy. Fortunately, with WordPress’ widespread use and popularity, the majority of digital marketing tools integrate seamlessly with the CMS. Many of these tools utilize plugins or other integration tactics to connect your WordPress site to their platform or dashboard.
From social media marketing to SEO and beyond, WordPress can connect to a multitude of marketing tools including:
The list of marketing plugins and tools available to WordPress users is virtually endless. Whether you want to improve your ranking possibilities, distribute your content on social media, or build a solid list of email subscribers, there’s a marketing tool or plugin available for your WordPress website.
7. Choose the Domain Name and Hosting Service that Works for You
Since WordPress is a completely free and open content management system, you have total freedom to find and purchase the hosting and domain name service you desire.
Alternatively, when you use a website builder to launch your site, you are stuck using their hosting service. This leads to a myriad of concerns about website security and vulnerability that you cannot control.
With numerous domain name and WordPress hosting products on the market, you can choose the service that gives you the confidence of being in control of your website at all times.
Launch Your WordPress Website
As the #1 recommended web hosting service by WordPress.org, we’re big fans of WordPress’ multi-faceted capabilities. Did you use WordPress for your website? Tell us why in the comments below!