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WordCamp Atlanta Recap
WordCamp Atlanta was a great time. We loved the energy that all the attendees brought with them. Check out our recap from some of the people we ran into while we were there. A Message From the Organizer In a word, WOW! WordCamp Atlanta 2016 surpassed my expectations. It was community driven. It was fast paced.…
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Finding the Perfect Payment Gateway
With billions of general purpose payment card transactions every year around the world—which The Nilson Report estimates will expand to 515.42 billion by 2024—choosing a secure, flexible payment gateway is crucial for retailers. As transaction numbers increase, black hat hackers see dollar signs everywhere from small eCommerce sites to major brick-and-mortar businesses. Manipulating the payment…
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The Secret to Effective Call-To-Action Buttons
The CTA (call to action) is the last step of your blog post, web page, newsletter or landing page. It may not seem as important as the body of the article or even the headline, but it is your final chance to get your readers to take the action that you want them to. Consider…
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How to Use Periscope to Grow Your Business
Up Periscope! No, we aren’t preparing for battle on the open seas. We’re talking about Twitter’s live-streaming video app for mobile devices that is making waves in the marketing world. If you haven’t heard of Periscope yet, then you’ve probably been trapped on the ocean floor in a submarine for the last nine months. Why…
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21 Tools To Help You Quit Wasting Time On Social Media
You can’t go anywhere these days without hearing all about social media. Whether it’s tools (Facebook newsfeeds, Instagram Ads or Twitter’s top-trending hashtags) or experts (Hubspot, KISSmetrics or CoSchedule), businesses small and large are making use of these great advertising and communication channels. But if you read any blogs or newsletters on this subject, it…
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We Are Committed to WordPress
WordPress has quickly emerged as the web’s leading site builder and, quite frankly, it’s no surprise. The intuitive interface, painless installation, and endless customization – to name a few reasons – has kept users flooding to the platform by the millions. 74 million to be exact.But what’s really driving the WordPress machine forward is the community…
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5 Great Tools For Measuring Content Effectiveness
You’ve selected a web host like Bluehost, learned how to set up WordPress, created and even promoted content. These are all essential parts of your content strategy, but now to really get the most out of your efforts, you’ll need to measure the effectiveness of your content. Over 45% of marketing professionals don’t have effective…
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Customer Spotlight: Mandate Press
We understand trading in the nine-to-five desk job for the chance to follow your passion is a difficult decision. Taking the plunge and running a small business based on that passion can be risky, but when it works out, life is much more enjoyable. Just ask Ben. Ben Webster, originally a farmer from Idaho, is…
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How Customer Complaints Could Actually Benefit Your Small Business
Most business owners fear customer complaints because all they see is the negative. But complaints can actually be a great opportunity to see your business from the customer’s point of view, alert you to problem areas or weaknesses, and fix them—which results in a positive reputation, excellent word-of-mouth marketing, and growth for your business. Keep…
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How To Build Your Email List and Why Email is Critical for Success
E-mail is a powerful relationship-building tool for B2C marketers. Research from Infusionsoft shows that Word-of-mouth marketing, which garnered 62 percent of the vote, is the most effective marketing tool. But you can’t always control WOM, so email marketing was voted as the second most effective marketing tool for small businesses. But how and why do…