Supercharge Your eCommerce Business with Bluehost’s Commerce Solution

The eCommerce industry is booming. And if you have products to sell, you need innovative, industry-specific solutions to stand out, optimize operations and deliver a seamless customer experience. To meet this demand, Bluehost has introduced a cutting-edge WordPress solution for eCommerce businesses. This new suite of features is tailored to help you succeed in the competitive online marketplace.

Whether you have an established online business or just started your online store, Bluehost Commerce offers comprehensive tools to boost your online presence, streamline operations and skyrocket sales.

In this blog, we’ll explore the essential features of the Bluehost Commerce package and how it can revolutionize your WooCommerce store and help you efficiently meet your business goals.

What is Bluehost’s WordPress solution for eCommerce businesses?  

The Bluehost Commerce package is a powerful WordPress solution for eCommerce businesses designed to optimize your existing WooCommerce stores with various tailored tools and features. Whether you’re looking to enhance customer engagement, simplify product management or supercharge your sales strategies, this solution offers everything you need in one comprehensive package.

Here’s a glimpse into what you get with the Bluehost Commerce solution:

• Enhanced sales tools: Manage gift cards, launch promotional campaigns and easily create loyalty programs.
• Improved customer experience: Tools for appointment scheduling, product comparisons, one-click checkout and more to make your customers’ shopping experience smoother.
• Flexible customization: Tailor every aspect of your store, from product pages to promotional campaigns, to match your brand identity and business needs.

By integrating these features into your eCommerce platform, Bluehost Commerce empowers you to boost your online store’s functionality and elevate the customer experience, leading to more conversions and higher revenue.

Why use Bluehost’s Commerce solution?

Statista predicts that global retail eCommerce revenue will reach an impressive $6.49 trillion by 2029. It clearly means that online marketplace has immense growth opportunities. Choosing the Bluehost Commerce package for your WordPress store gives you access to a powerful set of features and tools that can help drive business growth, enhance customer satisfaction and improve product management.

Let’s dive into why Bluehost Commerce is the perfect solution for your eCommerce business:

Sales growth

The package comes with features aimed at maximizing your store’s sales potential. Use powerful tools like gift cards, loyalty programs and points-based reward systems to engage customers, attract new ones and retain your most loyal shoppers.

Improved customer experience

A positive shopping experience is crucial in boosting customer retention. Features such as product comparison tools, AJAX search for faster results and one-click checkout streamline the buying process, leading to reduced cart abandonment and a higher conversion rate.

Advanced product management

Bluehost’s Commerce solution offers a comprehensive product management system with tools for product add-ons, custom tab managers and a robust CRM system. These functions help you streamline communication and effortlessly manage customer relationships. 

Flexibility and customization  

Every eCommerce business is unique, and with the Bluehost Commerce package, you can fully customize your site to suit your brand and business requirements. Adjust layouts, tweak features and personalize customer-facing elements to reflect your brand identity perfectly.  

Who will benefit from the Bluehost Commerce solution?  

Bluehost’s WordPress Commerce package is a solution designed to cater to eCommerce businesses of all sizes, from small start-ups to large enterprises. If you’re running a WooCommerce store and are looking to scale or optimize your operations, this package offers all the tools you need to succeed.

• Small businesses can improve SEO and use gift cards and other sales tools to increase brand awareness and revenue without needing a complex tech setup.
• Mid-sized businesses can benefit from an advanced CRM system, advanced product management features, SEO tools and customized loyalty programs to drive traffic, enhance customer retention and streamline operations.
• Large enterprises can leverage advanced features, including SEO optimization, AJAX search and product filtering, to enhance user experience and maximize conversions.

Features of the Bluehost’s WordPress Commerce solution

The WordPress Commerce solution is a comprehensive toolkit designed by Bluehost to enhance the functionality of WooCommerce stores. It comes packed with a wide range of features to optimize sales, improve customer engagement and streamline store management.

In addition to all the tools and features included in the Services solution, the Commerce solution goes further, providing specialized features tailored specifically for eCommerce businesses. Let’s explore these key features:

Gift cards

Gift cards have become essential to modern retail strategies, especially in eCommerce, where convenience and flexibility are paramount. With Gift Cards, you can offer customizable gift cards that allow customers to purchase credit for future use or send it to friends and family as a gift.

This feature encourages new customer acquisition while providing an easy way to increase average order value.

Sales and promotions tools

One of the best strategies to increase traffic and sales is to run promotions and sales. With Bluehost Commerce, you can create and manage promotional campaigns with ease. Whether launching a flash sale, offering limited-time discounts or running a buy-one-get-one-free (BOGO) promotion, these tools allow you to attract new customers while keeping existing ones engaged.

The ability to schedule sales, automate discounts and create coupon codes means you can run complex marketing strategies without requiring extensive manual input.

Product add-ons

Cross-selling and upselling are key strategies in increasing the average order value in eCommerce stores. With Product Add-Ons, you can offer additional products or services directly at the point of purchase.

For example, you may recommend complementary products like a laptop case or extended warranty to a consumer who is purchasing a laptop. This feature’s simplicity ensures that customers can add extra items to their cart without hassle, leading to more sales and higher profits.

Points and rewards

Customer retention can be effectively promoted through loyalty programs. With the help of Points & Rewards, you can design a unique loyalty program. So, customers can earn points for every transaction and exchange those points for savings or free merchandise.

eCommerce WP solutions encourage repeat purchases and builds long-term relationships with your customers. It also helps cultivate a loyal customer base that is more likely to recommend your store to others.

Related read: Best WooCommerce Points and Rewards Plugin

Subscriptions

Subscription-based business models are becoming increasingly popular as they offer predictable revenue streams and ensure recurring customer engagement. With Subscriptions, you can provide goods or services as a subscription.

Whether selling monthly beauty boxes, subscription-based digital products or recurring services like software, this feature will enable you to create flexible subscription plans with recurring billing.

Product comparison

With so many options available online, customers often need help choosing between similar products. Product Comparison simplifies this decision-making process by allowing customers to compare products side-by-side based on features, prices and reviews.

Customers are more likely to identify the product that best meets their needs as a result of this enhanced shopping experience. By empowering customers to make informed choices, this feature can lead to higher satisfaction and reduce the chances of returns or refunds.

Tab manager

Organizing product information in a user-friendly way is crucial for improving the shopping experience. Tab Manager allows you to create custom tabs on your product pages, ensuring that detailed product descriptions, specifications, reviews and other important information are easily accessible and neatly organized.

This feature is handy for stores that sell complex or high-ticket items where customers may need to review detailed information before making a purchase.

One-click checkout

Cart abandonment, which can be attributed to lengthy or complex checkout steps, is one of the main obstacles when shopping online. One-Click Checkout simplifies this by allowing customers to complete their purchases with a single click.

You can significantly reduce cart abandonment rates and increase conversions by eliminating unnecessary steps. This feature is especially useful for returning customers who have previously stored their payment and shipping information.

Related read: Best WooCommerce Abandoned Cart Plugins

WooCommerce SEO optimization

Increasing exposure on search engines like Google and generating organic visitors are both dependent on a well-optimized store. Yoast WooCommerce SEO ensures that your product pages, categories and overall site structure are optimized for search engine algorithms.

This feature improves product visibility in search results. The more visible your store is, the more likely you are to attract new customers organically, reducing your dependence on paid advertising.

Wishlist  

Wishlists allow customers to save products for future reference, which can increase their likelihood of returning to make a purchase later. Wishlist is especially useful during seasonal sales or when customers are browsing but not ready to buy immediately.  

By enabling Wishlists, you encourage future sales and gain valuable insights into customer preferences. You can even use Wishlist data to send personalized marketing emails, nudging customers to revisit and purchase items they’ve shown interest in.  

AJAX search and product filters  

AJAX Search and Product Filters offer your customers a dynamic and interactive browsing experience. These features allow users to refine their searches and product selections without having to reload the page, leading to faster search results and a more seamless shopping experience.   

This functionality is essential for stores with extensive inventories, where finding specific products can be time-consuming. The improved search and filtering options enhance user experience and increase the chances of customers finding and purchasing the products they need.  

Multiple carrier services 

Shippo supports multiple carrier services, allowing you to manage various shipping providers from one convenient platform. By integrating multiple carriers, you can easily create and manage shipping labels, giving you the flexibility to choose the most cost-effective and reliable shipping options. 

This not only helps minimize shipping costs and risks but also ensures smoother delivery experiences for your customers. Plus, by offering real-time shipment tracking, you provide customers with peace of mind. It enhances their overall shopping experience and increasing trust in your store. 

Multichannel inventory management 

Managing inventory across multiple platforms can be challenging. But with Ecomdash, you can effortlessly track and sell products and services across various marketplaces. Whether you’re selling on Etsy, eBay, Amazon, Bonanza or any other marketplace, this tool helps you keep everything organized. 

You can reduce overselling or underselling by accurately tracking your inventory as it sells across these channels. This real-time oversight ensures that you never run into stock shortages or surpluses. It can lead to lost sales or unsatisfied customers. Additionally, with automatic inventory syncing, all your live listings are updated instantly, saving you valuable time and effort. 

Multichannel listing management 

With Ecomdash, managing your listings across various marketplaces has never been easier. You can seamlessly integrate your existing seller accounts and manage everything from one convenient, easy-to-use dashboard. Once your seller accounts are connected, your live listings will automatically be imported, saving you the hassle of manual updates. 

This feature allows you to effortlessly list and manage products across multiple marketplaces. It helps expanding your product’s visibility and reaching a broader audience. By centralizing your listing management, you can stay organized, streamline your processes and ultimately boost eCommerce sales by getting your products in front of more potential customers. 

Multichannel order management 

Juggling orders from different marketplaces can be complex. Ecomdash simplifies it with real-time order management from one central dashboard. You can easily import and manage orders across all platforms, ensuring that nothing falls through the cracks. 

By consolidating your orders in one place, you can boost sales by expanding your reach to multiple marketplaces while maintaining efficiency. The streamlined order fulfillment process ensures timely shipping and happy customers. It further helps you grow your business without the chaos of managing orders manually on different platforms. 

eCommerce reports 

Ecomdash’s eCommerce reports provide valuable insights into your business performance. It covers key metrics like Cost of Goods Sold, State Tax by Order, Sales Analysis, Sales Within a Date Range, Stale Inventory Sales, Top Selling Items and Inventory – As of Date. 

By analyzing this data, you can make informed decisions and fine-tune your selling strategies. Whether it’s optimizing inventory, identifying best-sellers or adjusting pricing, these reports empower you with the analytics you need to keep your business on the right track. 

When to use the Bluehost Commerce solution  

Our WordPress Commerce solution can significantly boost the performance of your eCommerce business. If you are facing any of the following challenges, it’s time to consider integrating this solution into your WooCommerce store:  

High cart abandonment rates  

If you notice that customers are adding products to their cart but failing to complete the purchase, features like one-click checkout and AJAX search can make the process smoother and reduce friction points.  

Need for loyalty programs  

To build a solid customer base that returns to your store, the points and rewards system is a great way to incentivize repeat purchases.  

Complex product offerings  

For businesses that offer various products, the product comparison tool and tab manager can help customers easily compare and understand what’s best for them.  

Where to find Bluehost’s Commerce solution  

Getting started with our Commerce package is simple. Follow these easy steps to access Bluehost’s WordPress Solutions page:

• Visit the Bluehost website and select Solutions from the top navigation menu.

• On the new page, you’ll see three available WordPress solutions: Content Creator, Services and Commerce.

• Choose the Bluehost Commerce solution, then follow the on-screen prompts to purchase.

If you are an existing Bluehost user, you can also find these WordPress solutions in your Bluehost Account Manager. To access: 

• Log into your Bluehost Account Manager and go to the Marketplace.
• Click on Commerce solution and then, Buy Now. 

Once activated, you’ll have access to all the features included in the Commerce solution, allowing you to start enhancing your online store immediately.

Final thoughts: WordPress solutions for eCommerce businesses  

In today’s competitive eCommerce landscape, it’s essential to have a platform that supports your business’s current needs and grows with you. The WordPress Commerce package by Bluehost is that solution.  

Gift cards, loyalty programs, sophisticated product administration and search capabilities are just a few of its many features. You can design a seamless, user-friendly online purchasing experience that boosts revenue and cultivates customer loyalty. 

FAQs about Bluehost WordPress Commerce solution