Blog Menu

I write and curate content for Bluehost. I hope this blog post is helpful.
Are you looking at creating a blog, website or an online store? Bluehost has something for everyone. Get started today.

WooCommerce powers a third of the world’s eCommerce websites — a total of more than 400,000 companies ranging from one-person ventures to mid- and large-size companies in niches of all kinds. WooCommerce is a free plugin for building a full-featured online storefront on any self-hosted WordPress website, and it’s easy to install and configure, even if you’re a new user with no web development experience at all. 

Below is a complete guide on how to use WooCommerce to improve your online business. By the end of this article, you’ll be able to start selling your services or products within no time.


What is WooCommerce? 

WooCommerce is plugin — an extension designed to add functionality to websites built with WordPress, the free and open-source content management system that drives most websites worldwide. 

Since it is a plugin, it’s easy to get started with WooCommerce once you’ve started building your website. Bluehost offers WooCommerce hosting plans to make things even easier.

This platform adds all the essential features of a basic online store to any WordPress website, with options for customizing the look and content of your store. 

The WooCommerce plugin works with virtually all the free and premium themes available for WordPress sites. Users can also install WooCommerce-friendly themes designed to support major features such as product displays, slideshows, and galleries. 

In addition, this plugin can be configured directly from your WordPress admin dashboard with no coding required, so even inexperienced users can set up a fully functioning online store with little difficulty.

Keep reading about WooCommerce + how to install the plugin here.

How to install WooCommerce

Before you can install. WooCommerce, you’ll need to register a domain name and find a website hosting package with a reliable provider such as Bluehost

Once you have your hosting account with a reliable web hosting provider, you’re ready to get started. WooCommerce compatibility ensures that your online store aligns properly with your brand’s requirements. To use WooCommerce, you’ll need to follow the steps below: 

  • Step 1: Install WordPress.
  • Step 2: Install WooCommerce.
  • Step 3: Setup your WooCommerce shop.
  • Step 4: Customize your WooCommerce store’s appearance.
  • Step 5: Add and manage products.
  • Step 6: Import and export products.
  • Step 7: Fulfilling orders through WooCommerce.
  • Step 8: Managing payments with WooCommerce.
  • Step 9: Manage your checkout page.
  • Step 10: Add extensions for more features.

Installing WooCommerce is fast and easy. Check out our related blog post, How to Add WooCommerce to WordPress, for a more comprehensive guide to installing and using this dynamic plugin.

Key WooCommerce benefits and features

  1. WordPress integration: WooCommerce is tailor-made for WordPress, offering seamless integration with the platform. This means you can easily add robust e-commerce capabilities to your existing WordPress website, taking advantage of its user-friendly content management system.
  2. Versatile product selling: Whether you’re selling physical products, digital goods, or services, WooCommerce is flexible enough to accommodate all types of products. This versatility makes it suitable for a wide range of businesses and industries.
  3. Comprehensive e-commerce features: WooCommerce comes with a wealth of built-in e-commerce features. It provides tools for product management, inventory tracking, order processing, and more, ensuring a smooth transaction process for both merchants and customers.
  4. Comprehensive documentation: WooCommerce provides extensive documentation and resources that cover a wide range of topics. This is particularly valuable for web developers and store owners looking to customize and optimize their online shops
  5. Open source nature: Have you ever heard of the term “open source”? It’s a game-changer in the digital realm, especially if you’re looking to create a website for your store. Let me explain:
    • Freedom to customize: Being open-source means WooCommerce gives you the reins.
    • Community support: When you use WooCommerce, you’re not walking this journey alone. There’s a vibrant community of developers, store owners, and enthusiasts just like you.
    • No hidden costs: One of the fantastic things about open source is transparency. With WooCommerce, what you see is what you get. No hidden fees, no unexpected surprises.
    • Flexibility galore: Whether you’re selling artisanal coffee beans, eBooks, or subscription boxes, WooCommerce molds itself to fit your needs.

Is WooCommerce the right choice for you?

The choice hinges on your website’s nature and your CMS selection.

WooCommerce, an extension tailored for WordPress, caters to e-commerce seamlessly. If you’re contemplating an online store within WordPress, this plugin is indispensable and, remarkably, it’s cost-free, offering an array of benefits.

Related: View our Top Rated WooCommerce Themes

WooCommerce allows you to sell various items, from physical and digital products to reservations and services.

Users who may benefit from utilizing WooCommerce include:

  • Individuals seeking a simple, professional approach to crafting online store websites.
  • Companies striving to swiftly construct their e-commerce platforms autonomously.
  • Users craving complete transaction control on their online store websites.
  • Anyone yearning to transform their WordPress sites into fully operational online stores.

WooCommerce is an outstanding choice for those venturing into e-commerce using WordPress as their CMS. This complete guide allows you to enhance your online business using WooCommerce, ensuring you can commence selling services or products with ease.

Most common questions about using WooCommerce

Can I customize the appearance of my online store using WooCommerce?

Customize the appearance of your online store in WooCommerce by using themes specifically designed for WooCommerce or by using the built-in customization options.

Can I manage shipping options and set up shipping rates in WooCommerce?

Manage shipping options and rates by going to WooCommerce > Settings > Shipping. Set up shipping zones, methods, and rates based on your requirements.

Is it possible to offer discounts and coupons to customers using WooCommerce?

Offer discounts and coupons in WooCommerce by navigating to WooCommerce > Coupons. Create coupons with various discount types and apply them to specific products or orders.

How can I optimize my WooCommerce store for better performance and speed?

Optimize your WooCommerce store for better performance by using caching plugins, optimizing images, enabling lazy loading, and choosing reliable hosting.

How can I handle taxes and apply tax rates correctly in WooCommerce?

Handle taxes in WooCommerce by configuring tax settings in WooCommerce > Settings > Tax. Set up tax classes, rates, and rules based on your jurisdiction.

Is it possible to sell digital products or services using WooCommerce?

Sell digital products or services in WooCommerce by marking products as virtual or downloadable. Configure download permissions, product expiry, and secure delivery.


Like WordPress, WooCommerce is open-source software that anyone can use or modify. Support is available from a growing body of WooCommerce tutorials, guides, and a worldwide community of users and developers. 

This free plugin was designed to make it easy for any user to set up an online storefront on a WordPress site and start selling products immediately. And with a menu of mix-and-match extensions to choose from, WooCommerce has the tools online entrepreneurs of all kinds need to succeed.

  • Minal Agarwal

    Minal is the Director of Brand Marketing at Bluehost. With over 15 years of business experience in the technology industry, she strives to create solutions and content that fulfill a customer's needs. She is a dog mom and a stickler for calendaring.

    Masters in Marketing Management
    Previous Experience
    Strategic Partnerships, Customer Success, Events and Community
Learn more about Bluehost Editorial Guidelines


  1. very helpful article.thank you so much for posting such a great stuff.

Write A Comment