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Make a strong first impression online by choosing the right top-level domain (TLD) for your website. The .today domain stands out as a unique option, perfect for sites that feature the latest trends, daily updates, or current events. This article will provide you with a comprehensive understanding of the benefits and drawbacks of a .today domain, enabling you to determine if it aligns best with your brand. Whether you’re a blogger who wants to share daily stories, a news outlet, or an eCommerce site that offers daily deals, this guide will provide you with the information you need to make an informed decision. 

Related: Most Popular TLDs in 2024 

Key benefits of a .today domain extension 

A .today domain name offers several compelling advantages for creating a memorable online identity: 

  • Immediate relevance. The .today extension is perfect for sites that publish daily content, offer daily deals, or cover current events. It ensures your audience knows that you provide timely and relevant content. 
  • Global appeal. Like many generic TLDs, .today domains have a broad appeal, making them an excellent choice for brands and businesses looking to connect with a diverse, global audience. 
  • High availability. Since .today domains are less saturated than traditional options like .com, you’ll find more available names. You can pick one that perfectly suits your brand without having to settle. 

Cons to a .today domain 

There are a few potential drawbacks to consider with .today domain names: 

  • Niche association. The .today domain’s specific nature might not be the best fit for every business. If your content doesn’t update regularly or doesn’t focus on daily trends, this TLD may not align well. 
  • Recognition issues. Since .today is a newer and less common TLD, it might not have the immediate recognition and trust that more established domains like .com have. 
  • Misinterpretations. Using the term ‘today’ could lead web users to believe that your content is only relevant on the day of its posting. This can potentially impact how engaging they find your site over time. 

Who should buy a .today domain? 

The .domain is especially useful for anyone whose content or business is all about being current and quick. Here are businesses that would benefit most from adopting a .today domain: 

  • News outlets. The .today domain is ideal for publishers who need to push out the latest news updates and breaking stories regularly. This domain emphasizes your commitment to staying up-to-date. 
  • Event organizers. The domain is great for promoting specific events that have particular dates. It can add a sense of urgency and help draw more attention to your events. 
  • eCommerce Platforms. The .today domain is perfect for online stores that offer daily deals or time-sensitive promotions. It tells shoppers that there are new bargains ready to be snatched. 
  • Content creators. Bloggers and influencers discussing daily trends or news will find that a .today domain help show internet users that their content is fresh and relevant. It’s perfect for connecting with younger readers who are always on the lookout for the latest scoop. 

How to buy a .today domain name 

Buying a .today domain from Bluehost is simple and efficient. Here’s what you need to do: 

  1. Start by verifying the availability of your preferred .today domain. Go to our domain name search tool
  2. Enter the domain you’re interested in into the search bar and select .today from the dropdown menu of available domain extensions. 
  3. If the domain name you want is available, it will be automatically placed in your cart. At this point, you have the option to add domain privacy protection, which secures your personal information from public view and helps prevent identity theft and spam. 
  4. Once you’re set, click Proceed to go to the next step. 
  5. At this stage, you can choose to bundle a web hosting plan with your domain. Pick a plan that suits your requirements, or simply proceed with just the domain registration. 
  6. Complete the registration by following the on-screen instructions. 

Launching your site with .today and WordPress hosting 

Make the most of your .today domain by pairing it with a WordPress hosting plan. This mix creates a custom environment for WordPress websites. It ensures your site is fast, secure, and easy to manage.  

WordPress is flexible and easy to use, making it a perfect fit for the dynamic .today domain. This domain is ideal for sites that need regular updates or are news-focused. With WordPress hosting, you get automatic updates, top-notch security, and expert support to help you crush your online goals. 

When you pair a .today domain with WordPress hosting, you’re building a strong online base that lets you connect with your audience and manage your content like a pro. This combo is perfect for bloggers who post daily, news sites, and promotional sites—it’s a reliable and powerful way to get your message out there. 

What is a .today domain name?  

A .today domain is a generic TLD perfect for websites that emphasize currentness and daily updates. 

Is a .today domain reputable?  

Yes, .today is a legitimate TLD recognized by ICANN. This makes it suitable for a variety of online projects. 

What are the benefits of a .today domain?  

Benefits include high availability, enhanced brand relevance for daily-focused content, and a broad, global appeal. 

What are the cons of a .today domain?  

Potential drawbacks include niche association, lesser recognition compared to .com, and possible visitor misconceptions about content longevity. 

Start fresh, start .today 

The .today domain stands out for its ability to connect instantly, making it ideal for anyone who needs to keep their content fresh and timely such as daily news, blogs, or special promotions. It’s especially appealing if you want to engage an audience with up-to-the-minute updates or ongoing events.

However, remember that its unique appeal might not suit every brand, and it doesn’t carry the same immediate recognition as some older domains. If your content thrives on being current and you’re looking to make a memorable impact online, then .today could be a smart addition to your brand strategy. 

  • Devin Sears

    Devin is a Senior Event Marketing Manager for the Bluehost brand. He is our brand steward for all things Bluehost and WordPress. You'll always see him supporting Bluehost at WordCamps around the world!

    Brigham Young University
    Previous Experience
    Social Media, Customer Experience, Field Marketing, Sponsorships, Event Coordinator
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