Google Adwords is an essential Pay-Per-Click (PPC) marketing tool for a massive number of businesses nowadays. Not only does it allow you to advertise on the most widely used search engine on the web, but it can be 100 percent tailored to your business so that you are only advertising to your target audience.
You will find the ads at the top of each Google search and down the right hand side. For competitive terms such as ‘web hosting’ the number of companies fighting for the top spots is very high, but on more specific terms you’ll see only carefully targeted adverts.
The cost of the adverts is on a cost-per-click basis so you only pay when someone clicks on your ad. The cost of the click is based on the keywords that you are bidding on. For small businesses in niche markets, Google Adwords is an ideal tool to put your business right in front of your target audience for a few cents and can be much more effective than big scale print ads.