Blog Menu

I write and curate content for Bluehost. I hope this blog post is helpful.
Are you looking at creating a blog, website or an online store? Bluehost has something for everyone. Get started today.

When selecting a domain for your website, the extension (or top-level domain, TLD) you choose can significantly impact your brand’s perception and online presence. While the popular .com remains the gold standard for many, a variety of niche TLDs, like .cheap, offer unique branding opportunities.   

If you’re considering a .cheap domain for your website, this article will explain the pros and cons to help you decide if it’s the right fit for your business.  

Why buy a .CHEAP domain?  

The .cheap domain extension is a great choice for businesses looking to highlight affordability. It’s ideal for discount stores, bargain sites, and any business targeting budget-conscious consumers. 

Here are several reasons why a .cheap domain might be a good choice:  

Clear branding  

A .CHEAP domain helps establish clear branding. It instantly tells visitors that your site offers affordable products or services. This can attract price-conscious customers looking for the best deals.  

Using .CHEAP in your domain name sets you apart from competitors and makes your brand memorable. When customers see your domain, they immediately understand your value proposition. This clarity can lead to increased trust and brand loyalty.  

Targeted marketing  

A .CHEAP domain is perfect for targeted marketing. If you specialize in budget-friendly items, this domain extension highlights that. It aligns your marketing message with your business goals. This precision helps attract the right audience. Visitors will know they can find great deals on your site. This can lead to higher conversion rates.  

You can also use this domain to create specific campaigns for budget-conscious shoppers, maximizing your marketing efforts.  


One of the biggest challenges in domain registration is finding an available name. Popular extensions like .com often have limited options. However, .CHEAP domains usually have more availability. You can secure a short, catchy, and relevant name without compromising.  

This can be crucial for establishing a strong online presence. A unique and memorable domain name helps with SEO and makes it easier for customers to find and remember your website.  

Cons to a .CHEAP domain 

Despite the potential benefits, there are drawbacks to using a .cheap domain that you should consider:  

Perception issues  

While you aim to attract budget-conscious shoppers, some may perceive the “cheap” label negatively, associating it with lower quality rather than just lower prices. This could impact brand perception, particularly in markets where quality is as important as cost.  

Limited audience  

A .CHEAP domain may have limited appeal to specific audiences. High-end consumers might shy away from a site with a .CHEAP domain. They could associate it with bargain shopping and low-quality products. If your business targets a broader or more upscale market, this domain extension might not be suitable.  

SEO considerations  

Search engines don’t discriminate based on domain extensions alone. However, user perception can affect your click-through rates. Lower click-through rates can negatively impact your search rankings.  

Additionally, some SEO experts believe traditional extensions like .com or .net may perform better. You must work harder to build authority and trust with a .CHEAP domain.  

Who should buy a .CHEAP domain?  

A .cheap domain is most suitable for businesses and organizations offering budget-friendly products and services. If your primary market is bargain hunters or if your brand revolves around delivering cost-effective solutions, this TLD can be a strategic asset.  

Moreover, if you’re launching a promotional site or a temporary campaign focused on discounts, a .cheap domain could effectively attract the right audience. 

However, if your brand emphasizes premium products or services, or if you’re in an industry where the perception of quality is crucial, a .cheap domain might undermine your marketing efforts and brand image.  

How to buy a .CHEAP domain name?  

Purchasing a .cheap domain name is straightforward. Most domain registrars like GoDaddy, Namecheap, or Bluehost offer this TLD. Here’s a quick guide on how to secure your .cheap domain:  

Search for availability  

The first step is to search for the availability of your desired domain name. Visit a domain registrar’s website. Enter the name you want in the search bar. The system will check if it’s available with the .CHEAP extension. If your first choice is taken, try different variations or keywords related to your business.  

Select and add to cart  

Once you find an available domain name, add it to your cart. Most registrars will offer additional services like email hosting, privacy protection, and website-building tools. Review these options, but you don’t need to purchase them immediately. Focus on securing your domain name first.  

Complete the checkout process  

Proceed to the checkout process to finalize your purchase. If you don’t already have an account with the registrar, you’ll need to create one. Provide your contact information, including your name, address, and email. This information is required for domain registration.   

Next, enter your payment details. Most registrars accept credit cards, PayPal, and other payment methods. Review your order summary to ensure everything is correct. Once you confirm, complete the payment to secure your domain.  

Manage your domain  

After purchasing your domain, you need to manage it. Log in to your registrar account and navigate to the domain management section. Here, you can configure your domain settings. Update the DNS (Domain Name System) settings to connect your domain to your website.   

If you’re using a website builder or hosting service, they will provide the DNS details you need. You can also set up domain forwarding if you want your .CHEAP domain to redirect to another website.   


A .cheap domain can be an excellent tool for businesses emphasizing affordability. However, consider how it aligns with your brand’s long-term goals and audience perceptions before deciding. By weighing these factors, you can choose a domain that best supports your online identity and business objectives.  

FAQs about .CHEAP domain names  

Is a .cheap domain credible?

Like any TLD, credibility comes from how you build and present your website. A well-designed site with quality content can make any domain credible. 

Can I switch from .cheap to another domain if needed?

Yes, you can migrate to another domain, though it involves redirecting traffic and updating your branding materials.

Are there SEO disadvantages to using a .cheap domain?

No inherent SEO disadvantages exist for any TLD, but user perception and domain history can influence search performance. 

  • Devin Sears

    Devin is a Senior Event Marketing Manager for the Bluehost brand. He is our brand steward for all things Bluehost and WordPress. You'll always see him supporting Bluehost at WordCamps around the world!

    Brigham Young University
    Previous Experience
    Social Media, Customer Experience, Field Marketing, Sponsorships, Event Coordinator
Learn more about Bluehost Editorial Guidelines

Write A Comment