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You want to set up your online store for success. Which means you need to make it easy for users to navigate your site. If you’re a WordPress user, WooCommerce has the tools you need to create and customize your online store. You can streamline your store’s appearance and boost search engine rankings. Additionally, you can help visitors locate the products they’re looking for. Whether you’re a new WordPress user or an experienced coder, WooCommerce makes it easy for you to create and manage your product pages.

Why use WooCommerce?

Nowadays, online shopping outstrips brick and mortar retail in overall sales. Thanks to WordPress and its powerful ecommerce plugin, WooCommerce, it’s never been easier to create an online storefront. You can install WooCommerce on any WordPress site. What’s more, WooCommerce is a free and open source plugin. Unlike third-party ecommerce platforms such as Shopify and BigCommerce, it doesn’t charge a monthly fee.

WooCommerce also comes with all the components necessary for setting up a fully functioning online store. It replicates all the functions of traditional brick and mortar retail, complete with calculations for shipping fees and support for a variety of different payment gateways and portals. WooCommerce also includes all the tools you need to set up product listings for your entire inventory. Plus, it allows you to easily arrange and optimize your listings for maximum search visibility.

WooCommerce Category Pages

The basic WooCommerce online shop setup includes several ways to organize and present your digital or analog goods. Each product can be placed on its own unique single product page. You can also group similarly themed products into category pages, which will make it even easier for visitors to locate particular product types. 

How do you create a category in WooCommerce?

Go to your dashboard. Below the WooCommerce header, you’ll find Products. When you click on Products, it will open a menu. Choose ‘Categories’.

Here, you can manage all your categories, and create new ones. 

Parent and subcategories

By default, the category will be added as a “parent category.” For example, a food blog might have the parent category Dessert. If you want to create subcategories, such as Cakes and Ice cream, you need to select a parent category. The category you just created will then fall under this parent category.

How to display WooCommerce categories

On the shop page

There are several options to display products on the shop page. The easiest way to customize your display is by using Product Catalog. First, go to your dashboard and click on Appearance. Then, choose Customize. You will be taken

You will be taken to another screen. Choose WooCommerce.

Next, click on Product Catalog. Here, you’ll be able to choose what your main shop page will display. If you want to show your categories, choose Show categories.

Next, you can pick what you want to show on your product category pages. For example, if you have various subcategories, you could choose to display those instead of your products.

When you’re done, don’t forget to click on Publish! Otherwise, your changes won’t show up.

In a menu

Start at your dashboard again. Choose Appearance, then Menus.

On this page, you’ll see a section called Add menu items with a Categories tab.

Here, you can select and add categories to the menu on your website. Don’t forget to save your changes!

Custom WooCommerce category page layout

What your category pages look like on a WooCommerce website depends on the theme you use. However, if you don’t like the default appearance that comes with your theme, you can create a custom template to replace it. The easiest way to do this is by using page builders such as Elementor, Divi, and Bluehost’s website builder.

We do recommend you research which builder is most suited to your website. Some WordPress themes might not be well suited for Elementor, for example.

Conclusion: Create what works for you

Don’t be afraid to experiment! It will take some work to create a unique design that you’re happy with and that best represents your business. And don’t forget to keep your audience in mind. They are the ones browsing your online store, so you want to make their experience as easy as possible!

  • Tiffani Anderson

    Tiffani is a Content and SEO Manager for the Bluehost brand. With over 10 years experience across all facets of content and brand marketing, she strives to combine concepts from brand marketing with engaging content through the lens of SEO.

    University of North Texas
    Previous Experience
    Content Marketing, SEO, Social Media
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    • Desiree Johnson, Content Specialist Reply

      Thank you Pritam! We’re happy you are enjoying your experience.

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