Bluehost AI Store: Upgrade Your Sell Online Plan
The Bluehost AI Store offers three Sell Online plan tiers: Starter, Grow, and Scale. These plans provide the functionalities you need to publish your website, sell products online, process payments, fulfill orders, and manage your store's performance.
If you're using the Bluehost AI Store 14-day free trial, you can build and customize your website, add products, and explore the AI Store dashboard before launching your store. To publish your website and start selling online, you must upgrade to a Sell Online plan.
If you already have a Sell Online plan, you can upgrade to a higher eligible tier to access additional features and capabilities. Please note that Sell Online plans can be upgraded, but not downgraded. Upgrades are available from Starter to Grow or Scale, and from Grow to Scale.
This article outlines the available Sell Online plans and provides steps for upgrading from the free trial or upgrading an existing Sell Online plan.
New to Bluehost AI? With the Bluehost AI 14-day free trial, you can create either an online store or a non-eCommerce website. To learn more, see the Build Your Website and Storefront with Bluehost AI Free Trial article.
Need help getting started with the Bluehost AI Store 14-day free trial? Visit the Bluehost AI Store: Getting Started with AI Store Free Trial article for the full setup walkthrough.
Available Sell Online Plans
The Sell Online plan has three tiers: Starter, Grow, and Scale. Choose the plan that's right for your business.
- Starter: Ideal for launching a new online store
- Grow: Designed for growing businesses that need additional features and scalability.
- Scale is the highest plan tier and cannot be upgraded. It is built for established stores that require advanced tools and expanded capabilities.
Who Can Upgrade?
You can upgrade your plan if you fall into one of the following categories:
Free Trial Users
If you're currently using the Bluehost AI Store 14-day free trial, you must upgrade to a Sell Online plan before you can:
- Publish your website
- Accept payments
- Process orders
- Sell products online
Existing Sell Online Users
If you already have a Sell Online plan, you can upgrade to a higher eligible plan:
- Starter upgrade to Grow
- Starter upgrade to Scale
- Grow upgrade to Scale
- Scale has no upgrade option
At this time, downgrades to a lower tier are not supported.
How to Upgrade Your Sell Online Plan
- Log in to your Bluehost Portal.
- You can access the upgrade function for your AI Store website from several locations within your Bluehost Portal.
- Dashboard: Click the Upgrade Plan button on the site card. If you have several websites in your Bluehost account, select your AI Store website from the site selector dropdown.

- Websites tab: Click Upgrade next to your Sell Online website. You may need to click the Load More button if you have multiple websites.

- AI Store tab: Click the Upgrade link next to your AI Store website.

- Dashboard: Click the Upgrade Plan button on the site card. If you have several websites in your Bluehost account, select your AI Store website from the site selector dropdown.
- Click Upgrade for the eligible plan tier you want to purchase.

- Review the items in your Shopping Cart.

- Add a Promo code, if available.
- Click Submit Payment to complete your purchase.
What's Next After Upgrading from Free Trial: Publish Your Website
If you started with the Bluehost AI Store free trial and have upgraded to a Sell Online plan, you'll need to publish your website before customers can view and shop from your store.
Before You Publish
Perform a final review of your online store to make sure everything is ready for launch.
- Products - Confirm that every product has a title, description, price, and image. Make sure that inventory counts are accurate. See the Bluehost AI Store: How to Create, Edit, and Delete a Product article for more information.
- Payments - Make sure Stripe is fully connected. Refer to the Bluehost AI Store: How to Connect Stripe article for more details.
- Shipping and taxes - Double-check your shipping zones and rates. Tax settings should be configured for the regions you sell to. Check out the Bluehost AI Store: How to Add, Edit, and Delete a Shipping Method article for the steps.
- Content - Review the AI-generated product listings and page copy, and personalize them with your own photos and brand details.
- Domain - Connect your online store to an active domain. Visit the Bluehost AI Store: How to Connect Your Domain article to learn more.
How to Publish Your Website
- Log in to your Bluehost Portal.
- Click the Edit Site button next to your AI Store website.
- In the AI Store editor, click Publish in the upper-right corner.

Once published, your online store is live and can accept orders and payments.
Summary
Learn how to upgrade your Bluehost AI Store from the free trial or an existing Sell Online plan. This article explains the steps to upgrade your plan and publish your online store so you can begin accepting orders and payments.
If you need further assistance, Bluehost Chat Support is available 24 hours a day, 7days a week while Bluehost Phone Support is available 7 days a week from 7 am-12 midnight EST.
- Chat Support - While on our website, you should see a CHAT bubble in the bottom right-hand corner of the page. Click anywhere on the bubble to begin a chat session.
- Phone Support -
- US: 888-401-4678
- International: +1 801-765-9400
You may also refer to our Knowledge Base articles to help answer common questions and guide you through various setup, configuration, and troubleshooting steps.