Resources

Find guides, articles, videos, and more to help you take that next step.

Websites

The Ultimate Guide to Building a Small Business Website in 7 Steps

With the 2020 pandemic decreasing face-to-face interactions, small businesses have found it’s more important than ever to connect with customers via websites and social media.  Although small businesses increased online interactions by 51% in 2020,...

How Long Should a Blog Post Be in 2021?

Whether you want to start a blog for your business or improve your current blog’s performance, one of the key things to consider is how long a blog post should be.  Business blogs can help...

How To Manage Your Team Using the 5 Common WordPress User Roles

The WordPress platform is one of the best-known website building tools in the world. As of 2021, it’s powering nearly 40% of all websites. The software is designed to help companies and individuals build and...

Business

How To Write Better Product Descriptions for Your Online Store

eCommerce isn’t just here to stay. It’s taking over retail.  Experts predict that annual eCommerce sales will exceed $6 trillion dollars by 2023.  Retail conglomerates and small businesses alike turn to online stores to sell...

The Importance of Online Reviews: How To Get Google Reviews and Build Social Credibility

The importance of online reviews is more critical for your brand than you might realize. Reviews determine your company’s reputation. When you get more reviews, you will gain higher authority, search engine ranking, leads, and...

Why “Doing Business As,” or a DBA, Might Be an Essential Tool for Your Small Business’s Growth

It’s easy to dream of the days when starting a business was as simple as selling lemonade in front of your house to thirsty neighbors.  But when you grow up, a successful business is about...

Marketing

How To Set Up Instagram Shopping: A 2021 Sales Guide

If you own an eCommerce brand, you can use Instagram shoppable posts to boost your brand awareness, sales, and revenue. Instagram Shopping is a feature that empowers businesses to create digital shops with shareable product...

How To Boost Your Email Open Rates With a Good Cold Email Subject Line

There’s no denying email outreach marketing offers incredible opportunities. Email marketing is especially useful for small businesses when it comes to prospecting new potential customers and keeping existing clients engaged with your product.  By 2023,...

How To Craft the Perfect Twitter Marketing Strategy for Business Success

When crafting social media content, it can be tricky to know how to choose which platform to focus on and optimize your posts for. Each network has its own atmosphere, and you need to learn...